There are a lot of challenges to running a small business effectively. Some people just don't have the time, patience, or desire to deal with tasks that aren't part of the core business, like taxes and advertising. To help with the latter, Google created AdWords Express, a simplified version of AdWords that makes advertising simple to set up and track without having to dedicate much effort. Today, Google also launched a handy app to make managing your AdWords Express account from your phone as simple as possible.

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AdWords Express isn't a particularly complicated service and the app reflects that with a simple interface. Account managers will be able to create and modify ads, adjust spending, receive alerts, and check the performance of their ads. Since the program is generally geared towards local businesses, setting up geographical targets and keywords is very simple, but not quite as flexible as its bigger brother.

The app is free on the Play Store but you will need an AdWords Express account to do anything with it. If you're inspired by the idea of creating ads while out and about, hit the widget below and get it installed!