HTC has an event scheduled for March 25th where it will announce its very leaky flagship device for 2014. According to a press release from UK retailer Carphone Warehouse, the new HTC One (M8) will be on sale immediately following the announcement. That's one way to head off Samsung.


The new HTC One has been leaked repeatedly in almost every way imaginable. There have been press renders, videos, backgrounds, ads, and more. People will have a pretty good idea what the device is like even before the announcement, so perhaps just getting it out the door wouldn't be a bad idea.

The Samsung Galaxy S5 is set to launch on April 11th, so a March 25th date would at least give HTC a few weeks to convince consumers not to order Samsung's new device. Of course, Carphone Warehouse is a UK retailer. There's no word from any US-based phone sellers about a release date. Full PR is below.

All new HTC One available from Carphone Warehouse from 25th March announcement day
London, 18.03.14: In a retail first, Carphone Warehouse has revealed that the new HTC One (M8) handset will be available from selected stores from around 4pm on Tuesday 25th March – just minutes after it is officially announced.
The new HTC flagship device will be officially unveiled by the manufacturer at special events in London and New York earlier that afternoon. Shortly after, the new HTC One (M8) handsets will be transported directly from the venue of the launch announcement to six Carphone Warehouse stores in London. Westfield Stratford, Westfield White City, Oxford Circus, Centrepoint and Tottenham Court Road stores will all be hosting special events celebrating the HTC launch with entertainment and giveaways as well as the first chance for customers to get their hands on the new device. Carphone Warehouse at Selfridges will also be stocking the handset from the same time.
Full information including videos of the new handset will be shared on www.carphonewarehouse.com and customers will be able to order the HTC One (M8) over the phone from the same afternoon, before it is available from all 770 Carphone Warehouse stores and to order online shortly afterwards.
A Carphone Warehouse spokesperson comments, "The HTC One is an award winning handset that set the bar for design during 2013 and made many sit up and take notice – the new HTC One M8 is likely to continue that trend and will cement HTC's future as a heavy-hitting smartphone manufacturer. We know how keen customers are to get hold of the latest tech as soon as possible and that is why we are so excited to be able to offer the new HTC One so quickly after it is unveiled."
Customers can pre-register their interest in the new HTC One (M8) now at http://www.carphonewarehouse.com/help-support/advice-and-news/news/launchpad-rumours/htc-rumours


Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play.

  • Lars Jeppesen

    This is great news.
    Just sold my 2013 HTC One , I'm ready

    • calmdownbro

      But it's the same device (plus one flash). Why would you do that?

      • ProductFRED

        Better processor and a microSD card slot (lack of one was a deal-breaker for me) at the very least. But not a huge upgrade for anyone who is perfectly content with the current model.

        • calmdownbro

          tl;dr: Agreed.

          Processor is kinda silly for selling point (even an S3 got a powerful enough CPU), but the MicroSD card is something I agree on. But these are rarely enough reason to drop your previous device. Like I miss the "oh-my-god this is just awesum". Okay, Apple can sell a simple regular condom with that effect. But others need something special to achieve this. (For example Sony got their superb camera, water-proofing. Nokia got the camera again.)

          • Harsha

            Thank you for using tl;dr in the beginning of your post and not at the end! 🙏

      • NotTheSame

        + micro sdcard
        + dual sensor camera
        + larger battery
        + larger screen
        + better processor
        + Sense 6
        + lots of other improvements
        = Not the same device!

        • Matthew Fry

          + Kit Kat
          - microsd functionality

          • KlausWillSeeYouNow

            Wait... doesn't the New One have microSD capability?

          • Matthew Fry

            It does but Kit Kat has removed the ability to write to the microSD card except in an apps' data partition. It's easy to undo with root but if you don't want to root, you can't save anything or delete anything.

        • George Av

          The battery is still pathetically small for a 5 inch screen. Partnered with the S800 (not s801 lmao) the battery life is gonna be fecking terrible!!

          It's the same phone. Just re branded and a Sd card added. All they did was add a better CPU and microsd support. That's it.

          This phone will go the same way as all other HTC Phones. Down the drain. People thought the S5 was a bad upgrade over the S4.. This is even worse, It's just the same phone re launched this year in gold.

          • Haleey

            Well that's your opinion ! but it confirmed that the New HTC one actually has a 801 Processor... Its confirmed everywhere including a picture of it on the device box.... and the phone gonna have a 5MP front camera ! that's a killer feature there.... Unlike the other phone that has 2MP front facing..

          • George Av

            And how the Fuck is a 5mp front camera any use? Gawd. You don't need a fucking selfie at 5million pixels.

          • Portzblitz

            Ever Skype or Hangout in your lifetime? I know almost no one ever does that, but... Even though videochat is, like, a really dumb concept that people totally can't stand, and never do, maybe you can imagine just for a second what it would be like in 5mp versus crappy old 2.1.

            Do you intentionally watch movies at 360p? Why would you do that-- to save bandwidth, or something? Again, why?

            ALSO: Why wouldn't someone want a higher quality picture of themselves again? You never bothered to explain that one.

          • 486DX50

            What are you talking about? Do you even know that 2.1 megapixels is enough for 1920x1080? 1920*1080=2,073,600 pixels. That 5MP in front is for selfies, so no use.

          • Napster87

            I wish you were educated :/ you have the processor wrong completely and the fact that you are favoring the Sony makes me think that you're just a fanboy. Water resistance should not be a selling point unless you're clumsy. Also, the screen to phone footprint ration is terrible on the Sony coupled with their hideous UI. And bigger screen shouldn't be a selling point for one device over the other. I feel like I've actually just wasted the effort to type this just for the fact that you're most likely just a bored troll.

          • Dennis Persaud

            You must be a Samwung or Snapple fan freak

        • Dennis Persaud

          Oh Yea ..its not the same device ...It just get Better

      • Lars Jeppesen

        For me it's the bigger screen, on screen navigation and (presumably) better camera. Plus the goodies of the current One...

        I already have Nexus5 which I love dearly (plus LG G2 because dat screen and doze bezels)

        My only concern is that darn huge bezel at the bottom (and to a lesser extent on the sides)

        And ofcourse, I want the latest & greatest. Don't we all here?

        • calmdownbro

          But I love the bottom buttons. ;_;
          Shame that the HTC One's HTC logo is not a button.
          Well, you can make it one, but not without root.

          > darn huge bezel
          They stole it from Sony I bet!

        • PlasticPhoneHater

          I think the bigger screen makes a big difference as I had a droid dna before my htc one and I loved the dna's screen better even though it was not much bigger it seemed to make a big difference. I would have kept the dna but the boom speakers was the deal breaker for me over the dna's one speaker and not powered. Another thing on the m8 I need the faster 2.3 processor as I multi task with jango playing. And its going to be nice to have an sd card slot omg I have not had one since my rezound shame on you htc for no sd card slot on previous phones other than htc one max since rezound. They had it on the butterfly the foreign version of the dna but htc was too cheap to put it on our USA version dna. Htc smartened up in time because I was ready to jump ship but it would have definitely not been to samsung plastic toy phones as we real people need a real phone not a cheap piece of plastic that some idiot had the idea of trying to glue a piece of Naugahyde to the back to cover up that its a cheap piece of plastic.



  • http://blake.pm Blake Mitchell

    Yes please

  • epsiblivion

    please release in US early as well!

  • Muhammad Najmi Mohd Amir

    How is the battery capacity ? I'm thinking whether to get this phone or Sony Xperia Z2 . Please convince me what device better to choose. From hardware to software . And software update too. I'm currently using old Samsung Galaxy S Plus from early 2012 and thinking I want to buy a phone next month , Thanks :D

    • cryosx

      2600 mah. Should probably wait for the battery life tests.

  • Muhammad Najmi Mohd Amir

    How is the battery capacity ? I'm thinking whether to get this phone or Sony Xperia Z2 . Please convince me what device better to choose. From hardware to software . And software update too. I'm currently using old Samsung Galaxy S Plus from early 2012 and thinking I want to buy a phone next month , Thanks :D

  • http://www.facebook.com/tony.damiani.pr Tony Damiani

    Question does the HTC One M8 smaller that his predecessor? Cause the other obe wad HUGE!

    • jonathan3579

      Your reading must be as bad as your spelling.

    • Fonce Falooda

      Obe wad. That's a name I haven't heard in a long time.

      So you know him?

      Of course I know him! He's me! I haven't been called Obe wad since before you were born.

  • http://www.facebook.com/tony.damiani.pr Tony Damiani

    Question does the HTC One M8 smaller that his predecessor? Cause the other obe wad HUGE!

  • http://www.facebook.com/tony.damiani.pr Tony Damiani

    Question does the HTC One M8 smaller that his predecessor? Cause the other obe wad HUGE!

  • TheUndertaker21

    I think there is no need to mention samsung, otherwise you hate it AP guys!!!

    • flosserelli

      Agreed. What does the M8 launch have to do with Samsung? Why was the S5 launch even mentioned?

      • x3haloed

        Because HTC has to do everything it can to steal Samsung's market share if they want to start making profits again. I don't think AP is taking a side - they are just commenting on the competitive nature of the situation.

  • George Av

    FAIL! This is just a re launched 2013 HTC One :( Looks like the Z2 is the best flagship launched this year so far. People talk about the S5 and how small of a upgrade it is over the S4. And then you come to this. It's the same phone just re launched with Sense 6 and a Sd card slot - Yes there is a bigger screen but with a 2600mah battery don't expect to even get a day out of it.

    • flosserelli

      And you can say this because you've had ample time with the M8 to form an opinion...

    • cryosx

      Is the z2 any better?

      • George Av

        S801 VS the S800 in the M8
        3GB ram
        bigger screen
        probably a better camera
        Near stock UI
        Doesn't break on impact if it uses the same glass as the Z1

        • Brendan


          M8 has the S801
          The M8 is aluminum...there's no way it will break on impact.

          Your other points are things that are specific novelties of the Z2, so you can't really compare apples to oranges.

        • cryosx

          I was talking about the differences between the z1 and z2.

          And though this is opinion, sense 5 is a huge plus over stock android ui

        • Dennis Persaud

          Really Dont break on impact?????? hahaha lol

    • http://www.facebook.com/lee.goldschmidt Lee Goldschmidt

      You are incredibly vocal for someone who has never even seen the phone in real life. Is someone paying you?

      Step off.

      • Richard Yarrell

        I didn't know HTC had fanboys on this earth. Samsung can give HTC 2 months head start and the S5 will still BLOW AWAY HTC in sales so easily it's comical

        • PlasticPhoneHater

          Richie your s5 will eat batteries compared to this m8. I think we have some samsung employees here as bashers, they should go to there own samsung posts and join the others who like cheap plastic phones that play music that sounds like its playing off an 8 track tape lol.

        • http://www.facebook.com/lee.goldschmidt Lee Goldschmidt

          Yes yes we all know that's true. I, myself, vowed never to get another HTC after the Thunderbolt, instead opting for a Note II, but then my boyfriend got a One (2013) and it's truly a work of art. I, myself, started working for AT&T and got to compare it and a Galaxy S4 side by side. I recommend the S4 to those who want brand recognition, and I recommend the One to those who want a fluid, stylish, and rich user experience.

          After owning a Note II, I'm jumping ship back to HTC, especially since I can now have an SD card. They are moving in an awesome direction, or so it seems. Yes things could go horribly wrong and there could be bugs and broken promises, but I am definitely excited for this phone, and I don't mind rooting for the underdog again. I feel no need to bash a phone, what's the point? It's all speculation until both flagships are out (One 2014 and S5), and after that it's all opinion.

          One thing you can't deny is that healthy competition benefits the end user. Always.

        • squiddy20

          You say in your other comment on this article "2 to 4 weeks", and then here say "2 months". So which is it? Good lord, you can't even keep your story straight in 2 comments on the same article.

    • Brushrop03

      The only reason the Z2 seems the best is because the Z1 was mediocre.

  • Godspoken

    Aww, I guess they wanted to pull a BEYONCE but everything ended up leaking in the end.

    • George Av

      Even if they did launch it un leaked, it still would be the biggest flop of this year. I Like HTC, and before the leaks I was considering getting the new M8, but now i know what it is, It's just a re launched M7

      • random

        Every phone that comes out based on your standards must be a relaunch. Just about every phone that comes out is a slightly larger phone with some spec bumps. It might not be worth it for you if you got a phone in the last 6 months, but if you haven't gotten a new phone since you signed your last contact then this is probably a good upgrade for you

      • Dennis Persaud

        You have a problem comprehending... for some reason

      • Dennis Persaud

        You have a problem comprehending... for some reason

  • IP

    George AV - whoa dude, chill pill. Take your Samsung dollars and go spread your "crying". You know the S5 is tacky plastic craplastic cheapness in a flexible bendy cheap ass shell.
    You know that HTC makes the most enjoyable user interface of all the Android skins. Samsung's skin looks like a toy.
    Lets see what they are like side by side in a shop where we can all test them out for ourselves.

    • Richard Yarrell

      And this new SILLY HTC ONE M-8 won't sell any better than last year's model. While the S4 and S5 will bitch slap any silly Htc phone so easily it's comical. Samsung can afford to give HTC 2 to 4 weeks lead on its product cause NOBODY will be buying it anyway.

  • Anthony Johnson

    According to me this will not work at all. Whether their Smartphone
    available before 11th April, persons like me still wait for Galaxy
    S5. The golden days of HTC in the world of Smartphones are over now and these tactics
    will never gone be successful. I love my qi enabled Galaxy S4 device and now
    looking forward to buy Galaxy S5.