Update: It's come to our attention that, according to the LinkedIn profiles of two of GreenThrottle's founders, the company was almost definitely bought by Google last November, when GreenThrottle announced its impending shutdown. Both Matt Crowley and Karl Townsend list Google as their sole employer since November of 2013:

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This almost definitely means the company was purchased last November, not more recently. Granted, there was still very little news coming out of Green Throttle at that time, so who knows what kind of situation they were facing when Google swooped in, though I can only guess it probably ended up being a good deal for Google more than it did GT.

Thanks, Ron!

I wasn't exactly hot on Green Throttle when the company announced its first product - a Bluetooth game controller, a smartphone app, and an MHL cable - two and half years ago. Back in November last year, it seemed my misgivings were finally bearing fruit - the company essentially announced it was closing up shop, discontinuing its app, and ending all support for current users. Everything but the end of the company's post pointed to going bust or getting spun off into some equally mediocre product, but a few words from the Green Throttle team gave a small glimmer of hope: "Stick around and we'll keep you posted on the evolution of Green Throttle."


Well, 4 months down the road, sticking around still didn't seem to be panning out as a strategy, until today. Blog of all things startup-y PandoDaily is reporting that Google recently purchased the remains of Green Throttle ("parts and labor"), and has hired at least some of the company's former employees. Two of the company's co-founders will join Google, though the third co-founder, CEO Charles Huang, did not make the move, and will retain control of the Green Throttle brand. This may simply mean Huang is holding on to the trademark and some reciprocal IP in a hope to leverage it some day, we don't really know.

The amount of money changing hands isn't known, though Google has allegedly confirmed to Pando that an arrangement is in place, and a source tells them that the transaction was largely motivated by Green Throttle's Bluetooth prowess. So, does that mean an Android gaming console or set top box with is imminently on the horizon, and that Green Throttle's former management will guide development of an accompanying gamepad? As with all things M&A, it's impossible to say just what Google plans on doing with its new possession, though "something" is probably a good bet.


David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • Frederico Silva

    At Google, christmas is the whole year.

    • ddpacino

      I would love to work there... even as a janitor, lol.

      • gmaninvan

        I would do that just for the food lol

  • CasperTFG

    My vote goes to gamepad.

  • Who else?

    A TV with a built-in gaming console that stores all purchases on a cloud

  • CerealFTW

    I would be so happy if they bought moga. More devs would probably hop on if they started their own gamepad though

    • primalxconvoy

      Moga isn't exclusive to android though. Still, with a buyout of Moga, Ouya and even Nvidia, there could be one heck of a great Android console.

      • Adrian Meredith

        the fact that they are ios too means that devs will more likely support the gamepad

    • gmaninvan

      I would rather they buy the remnants of onlive for cheap. Pretty solid tech in there

  • Raul Tovar

    My guess would be a bluetooth gamepad which would allow you to play games through Chromecast.

    • Justin Curtright

      You win the internet for today, that is one Hell of a good idea.

      • Donna M. Coleman

        As with all things M&A, it's impossible to say just what Google plans on doing with its new possession, though "something" is probably a good bet.

    • http://www.binarytuberculosis.com BinaryTB

      Streaming games over the Internet, like OnLive? or playing games locally on the Chromecast, like Angry Birds on the Roku?

      I wouldn't mind both, the streaming solution might be quicker to implement though since it already exists on Android.

      • Ivan Myring

        Playing games like dead trigger from your phone but on the TV via chrome cast, with a controller

        • Luke Applegate

          Connect controller to phone. Open Play Games. Connect to chromecast. Launch game.

          The Play games app would send controller inputs to the server, the server would send the game stream to the chromecast.
          Google doesn't need to build an android TV or Game console anymore. They are putting them into thousands of homes at $35 a piece right now. The device doesn't have to be special if you do all the hard work on a server.

      • gmaninvan

        My guess would be similar to how the chromecast handles content right now. The app on your phone acts as a handshake and the content is downloaded over wifi direct to the chromecast which has no storage. Since networks are now fast enough for, at least, basic games it should work. Also, they could use some sort of server compression.

  • primalxconvoy

    I wish Google would buy Ouya and turn it around (even of it meant to destroy the brand but use the ecosystem and tools, etc).

    • https://plus.google.com/u/0/108482452903817442299/posts Andrew Bone

      I like thinking of ouya in the body of the Nexus Q

  • WORPspeed

    So when are those Google....erhmmm Android TV's (ATV) coming out that have chromecast abilities? PErhaps this will just be used for the remote controller ....very boring I know...
    But then agian, they will transform into a game controlelr and the ATV will transform into an actual BT controlled ATV!!!!! Yeh betcha didn't saw that one coming! Well Google I DID!!! I DID!!! mwuahahahhahahahaa!

  • gh0st

    oh my god, google wants to dominate the world
    it's evil plan is coming to light bit by bit

  • Lisandro O Oocks

    Some days you wake up, and you find out you have been working for Google for 6 months.
    I'm gonna go back to sleep and see if that happens to me when I wake up next.

  • martincatt

    i have android phone.finally i am plying game on my phone..