Hardware demos don't get much worse than this one. Archos CEO Loic Poirier wanted to demonstrate just how much punishment one of his company's smartphones could take, but he didn't get quite the results he wanted. He was able to drop the phone just fine, but when he placed the device in a glass and filled it with water, apparently the handset had taken all it could handle.

Le directeur d’Archos casse un smartphone censé... by Spi0n

The device in question is the Quechua Phone 5". The French brand is associated with hiking, biking, and other mountain sports capable of making your typical smartphone nervous. This handset is supposed to able to handle the abuse, but obviously there's a clear limit to how much it can take. In this case, it may be the water pressure, not the water itself, that did the phone in - but that doesn't make this video any less painful.

Update: The CEO probably should have read up on the Quechua Phone 5" before doing the demo. The device has an IP54 rating, meaning it isn't built to withstand being submerged in water. Even its own website reads:

The Quechua 5'' Phone complies with the IP54 standard. Developed to withstand the most demanding outdoor conditions. It is designed to withstand splattering with water from all directions as well the harmful effects of dust and sand.


Source: Dailymotion

Via: Reddit

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • Guest

    "Hardware demos don't get much worse than this one." ask LifeInvader...

    • Fatal1ty_93_RUS

      Ahahah, GTA 5 reference, High five man

  • Frank Dijkstra

    there's hardly any water pressing on the phone lol

  • RTWright

    Ask Bill Gates when he did his USB Demo live for Windows 98. It was supposed to be Plug'n'Play hot swappable, eh... NOT! Granted that was Software OS related, not so much hardware, but still just as funny :)

  • jonathan3579


  • Another Guest

    I couldn't quite follow everything being said, as my French is a little rusty... but not as rusty as the insides of that phone.
    Seriously though. The drop to the floor probably dislodged the back cover or some part of the seals around the body of the phone, and the idiot didn't notice it before dunking it in the water.

    • ThatOneDudeWill

      Read the article... it has an IP54 rating...

      • Another Guest

        Yes, but when I posted earlier, that "Update" about IP54 was not there.

  • Fatal1ty_93_RUS

    The device couldn't handle all the embarrassment it had to take while in the water and decided to commit a suicide... R.I.P. Quechua Phone 5 (2014-2014), you will never be forgotten

    • avbluestar14

      correction: "you are already forgotten" :|

  • cy_n_ic

    Oh its water proof! *plop* no i said water resistant you oaf!... -_-

  • Adam Arroyo

    Maybe it's because the Quecha Phone 5 is IP54 rated --- which means it is only rated against water 'splashing' on it, not submersion.

    • http://www.androidpolice.com/ Artem Russakovskii

      That makes what he did even dumber. /facepalm

      • herbivoor

        ...and it was a prototype. Haha

  • Proioxix


  • Stanley Chan

    Want to see more of this video and more of the face of this archos director...

    Owned! OMG... Facepalm

  • france_is_shit

    Lesson learned: Never trust an openly racist and discriminatory country to make anything of quality for outsiders.

    • mesmorino

      This really isn't the place to bring your political leanings, because it's a two-way street and a rabbit hole of unending arguments.

    • PhilNelwyn

      I don't know what's worst.
      This comment full of hate, the fact that it's been up voted, or the fact that the Android Police staff apparently finds it acceptable, which means that they share this stupid opinion.

      Freedom of speech... Yeah, sure... How outrageous it would be to prevent such a hater from insulting a whole nation in a completely off topic comment.
      You can be really proud.

      • KlausWillSeeYouNow

        I don't agree with the statement, but the thought police are no viable alternative.

        Free speech is what it is; it brings the good and the bad. At least you, and hopefully others, recognize the statement as patently wrong.

        • PhilNelwyn

          Freedom of speech doesn't prevent moderation.
          It's not like this comment is relevant.
          I've seen some of my comments removed that were far less insulting, so I'm a little perplexed here.

          But yeah, you're right.
          Maybe am I too much concerned.

          • jesuguru

            In fascist or communist regimes of today, suppressors of free speech would be happy to be given the benign title of "moderator".

          • Lazer Bear

            Honestly I'm so used to people saying racist crap my brain just dismissed the whole post 0.5 seconds after reading it. Upon re-reading it now, though, I do agree with your latest comment: the original post is indeed totally off-topic, not relevant in any way, and insulting, so I would normally expect it to be modded out. Not that I would condemn Artem/AP for leaving it there, if they want to be a bit more liberal it's their choice after all.

      • http://www.androidpolice.com/ Artem Russakovskii

        Uhh, thanks for putting words in my mouth.

        I said I am not going to remove every comment that upsets someone. Now that apparently means Android Police agrees with such comments.

        We do very rarely remove comments, but they are far worse than this one.

        • PhilNelwyn

          Well, you know the saying: silence gives consent...

          • http://www.androidpolice.com/ Artem Russakovskii

            No, I don't know that saying, because it's moronic and generic. Plus, I replied to you almost instantly. Where's the silence part?

          • PhilNelwyn

            On this page, publicly.

        • http://www.friendlyphotozone.com/ Friendly Photo Zone

          I find that original comment inflammatory. As a French descendant, I find the fact that it's still visible in the comments downright insulting.

      • MyLeftNut

        Well, that''s what I hate most about the new Disqus updates. I'm sure more people would have downvoted than upvoted such an ignorant comment but because Disqus more or less made downvoting useless.....well this is what you get.

        Serious people should be able to downvote a stupid comment without having to engage directly with the idiot who posted it. Disqus fail.

        • http://www.androidpolice.com/ Artem Russakovskii

          Yup, we hate it too and have expressed the feeling to Disqus on our behalf and behalf of our readers who have mentioned their dislike of the lack of downvotes in the last week.

          • KlausWillSeeYouNow

            All things considered, Disqus is great, though. I agree with you about the downvote feature, but overall it's pretty damn good.

        • Freak4Dell

          Yeah, not showing downvotes is idiotic. Instead of reassuring me that 50 people found the commenter just as stupid as I did, it just makes it painfully obvious that there's 3 people that are just as stupid as the commenter is. Way to go, Disqus.

          • KlausWillSeeYouNow

            Well said!

      • abobobilly

        Our problem is when we start taking such people way too seriously. Just ignore him and move along. If he thinks this way, its his (mental) problem.

        This is a tiny example of how "Freedom of Speech" can be (ab)used by people.

    • papernick

      Isn't calling a whole nation formed by lots of different kinds of people 'discriminatory' discriminatory in itself? Oh, the irony.

    • TheLastAngel

      And so the word racist lost all and any meaning.

    • abobobilly

      Ironically, this is racist in itself.

  • Guest

    Some poor engineer is going to get fired

    • http://www.androidpolice.com/ Artem Russakovskii

      More like some poor CEO didn't read the IP rating and has a pie all over his face. The engineers are fine.

      • Cuvis

        He's an executive. He'll find some engineer to pay for his stupidity.

        • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

          Nah, that's what interns are for. ;)

    • MyLeftNut

      Can you imagine thou, if some customer made the same mistake. They can use the excuse that their advertising is vague/misleading enough that even the CEO made the same mistake.

      I don't imagine the argument would work but it's just the kind of argument I would love to make just to have the rep squirm while trying to explain how the CEO's stupidity doesn't apply to customers.

  • Chahk Noir
    • Matthew Fry

      "That must be why we're not shipping Windows 98 yet." Actually...

  • Matthew Fry

    You can see the moment (0:44) he decides to fire someone. This is even funnier to find out that it's completely his fault. Muahaha.

  • Stanley Chan

    software related fails are acepted, cause' u cant allways know all the parameters of software behavior.

    But hardware fail at least u have some parameters to take and follow.

    So hardware fails are unforgiven. No matter what.

  • godutch

    I did the same with my sony tablet z last year and with the same result :(

    • StriderWhite

      Did you do it on purpose?

      • godutch

        Yes, I jumped into the pool with my tablet z, with everybody shouting be careful of your ipad(!)....

        • StriderWhite

          Well, it sucks when people can't tell the difference between an iPad and and android tablet!

  • Sergii Pylypenko

    Did they dunk Galaxy S5 into the water yet?

    • http://www.androidpolice.com/ Artem Russakovskii

      I went for a jog, fell down, and scraped my knee earlier today. Got several S5s taped to the wound though, they're doing a bang-up job stopping the bleeding.

      • Cheeseball

        It's an awesome feature. LOL.

      • Fatal1ty_93_RUS

        And they say Sammy doesn't provide killer features lol

      • Chahk Noir

        I hear Band-Aid is planning to sue.

  • Daniel Traynor

    Just go's to show that all the hard work designing and developing such devices by the people behind the scenes get no credit and these CEO's (that obviously no nothing about the product - !!OBVIOUSLY!!) get ALL the credit. :/ What a stupid mong!

    • basteagow

      Go back to school.

  • usaff22

    I kinda feel sorry for the guy :(

  • MO

    i feel sorry for the guy

    • Mike Reid

      Please don't.

      He's a CEO/salesman with one of those painted on fake smiles.

      He's not an average embarrassed Joe... He's likely one of the "1%".

      • TheLastAngel

        Yep, that is why engineers and not these salespeople should present tech products. This guy could have been selling Münchner Weißwurst for all he cares.

      • KlausWillSeeYouNow

        What an idiotic statement. What, does that make him not human? Should we relish in others' embarrassment?

        I can't wait until you do a product demo and something goes wrong...

  • http://www.androidpolice.com/ Artem Russakovskii

    Hilariously, this is the image the company uses on the official device page, right above where it says it's splatter proof but not approved for submerging: http://www.quechuaphone.com/assets/images/features/mountainproof/etancheite.jpg.

    • darkdude1

      Isn't that kind of misleading?

      • http://www.androidpolice.com/ Artem Russakovskii

        To say the least.

      • daniel sutton

        how is this misleading? It is a picture of a phone being splashed.

        • Mike Reid

          Yeah, I can't tell if those are drops of water in air, or bubbles of air in water. But first instinct was drops of water.

          So, I guess it's misleading because it's an optical illusion type picture. On purpose or not ?

          • http://www.androidpolice.com/ Artem Russakovskii

            Damn, you're right, upon closer inspection, it looks like that picture is not of the phone underwater, but rather under rain drops - the air bubbles turned out to be water drops.

          • Ettohg

            Yeah, considering a phone doesn't (usually) breathe, I'd say those are water drops :-D

          • http://www.androidpolice.com/ Artem Russakovskii

            The air bubbles usually so up when you dunk something and it still has air escaping.

          • RaptorsFan

            Do pair bubbles make water splash ripple effect thing?

    • http://nrajesh.com Rajesh

      Guess you're not the only one who got fooled by the image :d

  • pinetreehater

    Dang...something about that video makes me want to yell "Sacre bleu!"

  • abobobilly

    Could someone please enlighten me why is this company relevant again? Just asking if we should care about it.

  • http://www.friendlyphotozone.com/ Friendly Photo Zone

    So this video was published by Archos because...?

    • Arthur Jolivet

      It is by "capital" : A french tv magazine on M6.

  • Zach Mauch

    This reminds me of Bill Gates demoing one of the windows versions (I think Windows ME) and it crashing during the demo.

    • realtestman

      WIndows 98SE.

      This was nothing like it - the ARCHOS CEO was demonstration a feature that he thought it had when it didn't.

      • Victor QuyUy

        So Bill Gates was demonstrating a feature that he thought Win98 SE didn't have when it had (crashing)? How about that :P
        lolz, j4f

  • Vader_MIB

    Did someone listen to the video? It is highlighted from the beginning that the phone is a PROTOTYPE at the time the video was recorded...

  • Mahmoud Amandine-Jade

    Yeah, good fun.
    However, did you even watch the video? They clearly say it's a PROTOTYPE.

    • StriderWhite

      Even the CEO is a prototype!

      • Mahmoud Amandine-Jade

        Can't argue against that, heh.

  • S_Dot


  • Walkop

    What's hilarious about this is that a Moto G can last longer (10+ minutes) underwater than this thing.

  • StriderWhite

    But...will it blend?

  • Scarabai

    Cher Bertel,

    La langue de Molière a parfois quelques subtilités qu'il est difficile de saisir...
    A moins que ce ne soit le niveau de l'émission de télévision qui n'est embrouillé le cerveau de son téléspectateur ;)
    Allez bon blog

    • Vader_MIB

      "qui n'est embrouillé", c'est pas top quand on critique...

      • Scarabai

        (et voilà, corrigé)

        Le blogueur n'a pas compris les subtilités de l'émission (trop grand publique certainement), et confond le Quecha Phone 5 (en vente) avec un prototype qu'Archos envisage de produire.

        L'avantage quand on est blogueur, c'est que l'on peut écrire n'importe quoi sans jamais devoir rendre de compte à personne.

        Si le blogueur avait un peu de conscience professionnelle, et un peu de sens critique, il expliquerait que le patron de la société Archos prend le risque de faire une démo avec un produit que ses équipes sont en train de développer...