Just in case you were worried there wouldn't be anything intriguing or unexpected about Galaxy S5, check this out - Spritz, a new company (launched February 23rd) looking to "reinvent reading" will be coming exclusively to the S5 and Gear 2 by way of an email app. From Spritz's news release it isn't clear whether this will be the default app on the phone or a preloaded one, but the technology itself makes it interesting either way.

Spritz works on the principle that the human brain focuses the eye on one central point in every word, and from that point it can read and comprehend the word. Where this point (the "optimal recognition point") lies shifts depending on the length of the word, so the ORP is in the letter o in "word" but in the letter i in "positioning," as seen below.


By aligning every word according to its ORP on a display Spritz calls a "Redicle," Spritz claims "inefficient eye movements associated with traditional reading" are eliminated, thus making it only a small challenge to read (and comprehend) at speeds up to 500 words per minute. The other half of the equation is rhythm. Spritz has fine-tuned the speed of their speed-reading tool to allow for even easier reading.

Below is a quick gif of the demo reader on Spritz's website at 400wpm.


Spritz says that beyond the initial partnership with Samsung, it hopes to get its speed-reading tech on more devices (Glass, anyone?) but the company doesn't plan to do all the work itself - Spritz is offering the Powered By Spritz program for developers to integrate the tech into their own apps.

Overall, Spritz is very impressive, and it will be interesting to see how the Redicle translates to a mobile screen. We shouldn't have long to wait now.

Source: PR, Spritz

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • TheFirstUniverseKing

    Neat. This might help me more quickly get through all the books I want to read. I'm a kinda slow reader (well, I can read fast, it's just the comprehending part that slows me down).

    • Nathan Talbert

      This sounds similar to my problem. I'm a great artist, but the whole painting/drawing part slows me down.

      • TheFirstUniverseKing

        When you put it like that... xD

  • ProductFRED

    Huell is not impressed.

    • http://www.androidpolice.com/ Artem Russakovskii

      Hmm, I, on the other hand, am pretty impressed, though it'll depend on the execution on mobile. I hate panning and scanning and zooming.

      • ProductFRED

        I guess I'm alone here.

  • tyguy829

    so it's an ok attempt at copying spreeder.com?

    • Gabernasher

      Except it's not centered, which is the point.

  • Baleeted

    I really really want to see this baked into 4.5/5.0.

  • Jaime

    Awesome. I could read all the gif and English isn't even my mother language.

  • Matthew Fry

    Ah fun. The gif is too fast for me still but it's surprising how much I pick up.

  • Curious

    Is there a way to test this with your own text as i want to look at the improvement of reading my essay.

    • @aerealtwit

      not exactly with the same one, but you could try spreeder.com.
      it is very interesting and really fast. i read my own essey at 450 wpm comfortably.

  • Mike Tener

    Cool beans - I made the a similar command line based app and I tired to port it to rails but failed. github[dot]com/MTen/Infogasm - Now that I know a bit of rails and javascript I'm going to go back and fix it up :) but its great to see a company made off of this. This reading style increased my wpm from 200-300 to over 800 wpm.

  • http://w3-guru.com/ w3-guru.com

    Being able to consume text at 2 to 4 times the current average rate is a huge leap forward in productivity and potentially education. Kudo's to this team!

    • BenSimon456


      • Jef Franklin

        Kudos. *

        • BenSimon456

          * *Kudos.

  • Harry

    Anyone know how the ORP is calculated? ie WHY is it the "i" in "positioning" rather than the "t"

    • Robert LoPinto

      Another article I read on this topic explained that the human eye fixates on the letter(s) just left of center.

  • Debbie Mitchell

    I WANT THIS for the Galaxy Note 3

  • Mike Redrobe

    Can I get this on the samsung gear (original) ? Plenty of their images use a picture of it..