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Last Updated: February 26th, 2014

If you've been eyeing the Qualcomm Toq, but $350 was a bit much for your taste, it might be time to take another look. Qualcomm just dropped the price of its smartwatch by a Benjamin, leaving it at a more palatable $250 with free shipping. This puts the full-color wearable at a mere $1 above the price of its closest competitor, the black & white-only Pebble Steel.

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The timing may not be a coincidence after a report from Bloomberg suggested HTC is making a smartwatch based on the Toq and plans to show it off at Mobile World Congress. Along with the recent release of the SDK for the Toq, it looks like Qualcomm is mounting a more aggressive push to cement its wearable as a serious contender in the smartwatch arena.

It looks like this price drop is going to be permanent, unlike last month's $50-off promotion for CES. If you happen to have $250 burning a hole in your pocket, head over to Qualcomm's online store and get your order in!

Update: The price has now been dropped on Amazon as well:

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Qualcomm Store

Cody Toombs
Cody is a Software Engineer and Writer with a mildly overwhelming obsession with smartphones and the mobile world. If he’s been pulled away from the computer for any length of time, you might find him talking about cocktails and movies, sometimes resulting in the consumption of both.

  • Aleksey_US

    Getting ready for the HTC variant?

    • http://www.androidpolice.com/ Artem Russakovskii

      Getting ready to dump the stock nobody's buying. This thing is worth about $100 IMO.

    • dora

      2014 already, we don't need cheap plastc toy from shamesung.

      • AndroidKing

        It's all about shamesung's quality. Nokia and
        others also have 3rd party accessory, why didn't they have any problem?
        that's obvious, shamesung!!!

        • usaff22

          These bots/spammers really need to be banned already. Also, WHY CAN'T WE SEE HOW MANY DOWNVOTES A POST HAS. This new system sucks.

          • http://www.androidpolice.com/ Artem Russakovskii

            It does suck. And the bots are unbannable. We've complained to Disqus numerous times, but their response so far has been pretty much ¯_(ツ)_/¯ and they won't throw resources necessary to fix the loopholes spammers found for several months.

      • alannah mcgrowdie

        my Aunty Sienna recently got a year old
        Jaguar only from working off a home computer... Recommended Reading F­i­s­c­a­l­M­a­z­e­.­ℂ­o­m

        • Joe

          Really? But how can I trust you?

  • HolyFreakingCrap

    Still too much. Smart watches need to be in the $150 range.

    • Belkin

      Hell no, I can buy a Lumia 525 with that sum of money.. :D
      Smart watches should reasonably be less than $100

      • Matt

        Those would be really bad. Creating something with good battery life and functionality in such a small package is an expensive proposition. Anything for <$100 in the next year or two is going to be cutting a lot of corners. Maybe 3-4 years from now that price range can be expected to be decent.

      • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

        Yeah, even I gotta jump in on this...

        There are a few things to consider. On a purely technological viewpoint, what Matt says is exactly right. Things like the Pebble can only exist near that price range because they are severely under-powered and cut corners on the screen, materials, and function. Sure, a couple of years from now, that'll change, but it doesn't mean the good smartwatches are going to come down in price.

        That leads into the second point: Just like phones, the current generation is always going to sit at a price point above the older generation, and the older stuff will always retain a little bit of value until it falls out of use. That's just the economics of it. If everybody could pick up a smartwatch for the price of a sandwich, the newer models wouldn't be able to sell for enough to make it worth the development costs.

        Of course, all of this pales in comparison to the inevitable entry of the luxury class. Count on it, that's coming. See, to a lot of people, wristwatches are generally more about fashion than function. When the technology reaches the point of being attractive and small enough to attract companies like Tag Heuer, Rolex, and Omega, those prices will soar. Obviously, there will still be smartwatches from HTC, Samsung, Google, and Apple that won't have the crazy high prices, but they aren't going to be sub-$100 brand new, either.

        • Michael McHale

          Fossil already in but I can't see such high end watch makers jumping in ..seems a little low brow for them ..let's face it this is a "geek" thing ...

  • dora

    I swear all my life, i won't ever
    use a samdung product again. This is so true story about how their product r
    very harmful to my health. i got my s3 repaired 3 times and the next day, it
    blasted and hurt my leg badly.

  • dora

    I swear all my life, i won't ever
    use a samdung product again. This is so true story about how their product r
    very harmful to my health. i got my s3 repaired 3 times and the next day, it
    blasted and hurt my leg badly.

    • dora

      Leave us alone, samsung! stop bothering us with
      the same cheap plastic. We want PREMIUM!

    • dora

      Since samsung didn't care about their sheep, I
      would like to file a petition to fight the lag in android as long as i can. Join
      me and stand up together !!!

  • Mandeep Singh

    Well now that galaxy gear is 150$ which watch should one buy ????

    • sabby

      you should not buy any of them tbh ..

    • Michael McHale

      Samsung should have had foresight to make it all droid compatible

  • Craig Nelson

    Too little too late

  • Hbk567

    what? 150$? id rather buy a rolex...