21
Feb
1

Stop for a second and think about all the things you've imagined with Bluetooth connectivity. Now narrow that list down to all the absurd, goofy, or just downright ridiculous ideas you've had just for a laugh. Done? Good. Here's an idea so outlandish that I bet it never even crossed your mind.

Oral B just announced a Bluetooth-connected toothbrush (can we just call it a Bluetoothbrush?). With an app. It's going to be on display at Mobile World Congress.

So, what sort of stuff will a Bluetoothbrush provide? Watch this:

A customized brushing experience. A guide on how to brush your teeth. Performance tracking. Achievements.

I still can't believe this is a real thing.

I will say this, however: the pressure monitoring feature is actually pretty neat... but it seems like that's something a brush could do without the need for an app. Or Bluetooth. You know, like a normal toothbrush.

Anyway, there's no word on how much this brush will cost – just got word from Oral B that it will be priced around $219 in the US, 219 Euros, and 199 British Pounds – make ready those credit cards, boys! It will be available in June of 2014, with Android app availability the following month.

1[5]

Here is the 100% completely serious press release, for those interested:

CINCINNATI--(BUSINESS WIRE)--Oral-B® will introduce its interactive electric toothbrush – the world’s first of its kind with Bluetooth 4.0 connectivity – at Mobile World Congress 2014 beginning Monday, February 24. As an essential element to the well-connected bathroom, the product will be showcased in the GSMA Connected City exhibition space, a realistic city environment showcasing cutting-edge mobile products and services for the increasingly connected life. Available for purchase in limited quantities this spring, the product is poised to set a new standard in personal oral care.

This new innovation gives you unprecedented control over your oral care, and in turn, the outcome of your dental appointments. Via Bluetooth 4.0 technology, the interactive electric toothbrush connects to the Oral-B App that provides real-time guidance while you brush, and records brushing activity as data that you can chart on your own and share with dental professionals, helping to create smarter and more personalized brushing routines.

Features & Benefits of the Oral-B App

  • Utilizes Two-Way Communication: Not only does that app receive brushing data and report it back to you, but you can also program the app so that it communicates with the brush for personalized brushing.
  • Delivers Expert Guidance with Focused Care: The purpose of this new technology is not to outsmart dental professionals, but to work hand-in-hand with them. Dental professionals can program patients’ brushing routines in the app to help improve their brushing behaviors and focus on problem zones within the mouth.
  • Programs Personal Brush Settings: You can use your smartphone as a “remote control” to customize your brush to your needs, including setting your target session length and selecting your preferred modes.
  • Stores Your Data: It is not always convenient or easy to remember to have your smartphone in the bathroom while you brush, so the Oral-B interactive electric toothbrush handle can store up to 20 brushing sessions. The data is transferred the next time the app is connected to the toothbrush, updating your records.
  • Fosters Better Brushing: The app and interactive electric toothbrush help drive patient compliance, which determines a large part of the success of dental appointments.
  • Helps You Stay Informed: The app helps maintain your attention and motivation while brushing with news, weather and oral care tips.
  • Available for free on iOS and Android

Additionally, pre-tests of the app have shown that when connected, brushing time increases from less than 60 seconds with a manual toothbrush to two minutes and 16 seconds with an electric toothbrush, surpassing the dental professional-recommended two-minute per session.

“Oral-B has been a leading innovator in oral care for more than 60 years, and we’re proud to introduce this new interactive electric toothbrush with Bluetooth 4.0 connectivity, which was developed in conjunction with leading dental experts around the globe,” said Wayne Randall, Vice President, Global Oral Care at Procter and Gamble. “It provides the highest degree of user interaction to track your oral care habits to help improve your oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one.”

Oral-B’s participation in the GSMA Connected City marks the first time an oral care brand has debuted its mobile capabilities at Mobile World Congress, the largest and most premier exhibitor in mobile developments.

“The GSMA Connected City was created to showcase the most innovative developments in mobile technology and demonstrate how they will have a positive impact on people’s lives. So we are delighted to welcome Oral-B,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The progress of connected devices and machine-to-machine communications continues to grow at an incredible pace, shaping the world around us and we hope that visitors to the City will be inspired by what they see this year.”

The Bluetooth 4.0 technology will be available in a variety of Oral-B electric toothbrushes, including the new sophisticated and elegant Oral-B SmartSeries.™

Features & Benefits of the New SmartSeries with Bluetooth Connectivity 4.0

  • Bluetooth 4.0 connectivity: Links electric toothbrush to smartphone app via low-energy Bluetooth
  • Oscillating-rotating-pulsating technology: Removes up to 100 percent more plaque than a regular manual toothbrush
  • Six different cleaning modes: Daily Cleaning, Deep Clean, Whitening, Gum Care, Sensitive, Tongue Cleaning
  • Compatible with six different brush heads: CrossAction, Precision Clean, 3D White, Sensitive, Floss Action, TriZone
  • Pressure sensor: Signals and decelerates the speed when the user is brushing too hard
  • Travel accessories: Protects the brush and charger during travel

The new Oral-B interactive electric toothbrush with Bluetooth 4.0 connectivity and the Oral-B App will be available in limited quantities in Germany this spring, with a global rollouts – including the SmartSeries – launching in June 2014. The new Oral-B App will be available in iOS in May, and in Android in August.

For more information on the new SmartSeries and other Oral-B electric toothbrushes with Bluetooth 4.0 connectivity, visit connectedtoothbrush.com.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • outadoc

    "can we just call it a Bluetoothbrush?"
    THIS.

    • https://twitter.com/#!/psychomaniac189 psychomaniac189

      damnit you beat me to it! lol

  • Jason Williams

    that's awesome.

  • Scott Hendry

    we can call it ridiculous...

  • Pushkar Kurhekar

    LOL WHAT

  • http://www.youtube.com/crisr82 Kristian Ivanov

    I'm ashamed of my species right not...

  • GreatNews

    Where is the world heading too? First a Bluetooth Cigarette and now a Tooth brush! What's next? A toilet seat?

  • cabbiebot

    it must be mine

  • Philip Owen

    Jurassic Park syndrome. Dammit man, just because we CAN does NOT mean that we SHOULD.

    • Mike Reid

      I will consider this.

      Those of us with children (who ALL hate to brush their teeth) may appreciate anything that promotes brushing, or at least monitoring them to ensure 2 minutes at bedtime.

      Of course it needs to be able to distinguish between real brushing and just letting the thing run for 2 minutes; already seen that, LOL.

  • GrinigGammalGubbe

    The cloud connected iTooth! "Toothbrushing, reinvented"....

    • Farhan Yan

      webcam?! hell no! ><

  • Matthew Fry

    The pressure sensitivity thing requires the Android app because they're just putting sensors and a bluetooth transmitter in the toothbrush. No processing done on the toothbrush.

    • OttChris

      Current Oral B range includes a model with a small separate wireless LCD display that has a subset of the new app functionality including the pressure warning. The new model may even be the same toothbrush with the app replacing the separate LCD screen.

      • Matthew Fry

        I stand corrected. I was unaware they had begun putting embedded electronics into toothbrushes.

        • Roger Siegenthaler

          Yeah, timers and the pressure sensing stuff :), aswell as the "time to get a new brushhead"... I can already see the ad war on my phone for "get your oral-b brush head from walmart before your friends pull ahead in the teethbrushing olympics" :D :D :D... that sounds hilarious now :P

  • http://www.anivision.org/ Christopher Bailey (Xcom923)

    Meh.....I'll buy one just because my old electric brush needs replacing. (when they discontinue the heads...that's a sign)

  • James Barr

    I'm actually pretty impressed by this, as ridiculous as it sounds. Turning something that is a chore into a game is actually very clever; I bet this actually effectively improves oral health for most people that will use it.

  • andy_o

    If you wanna use your phone for improving your dental hygiene, this works much better: "OK Google, remind me to floss every night".

  • http://ankushg.com/ Ankush Gupta

    Definitely not the first bluetooth toothbrush, this has existed for a while: http://www.beamtoothbrush.com

  • Jordan Lewis

    I want it.

  • abqnm

    Big Dental just wants to know your brushing history. This way they can deny your dental insurance claims for improper maintenance.

    • MyLeftNut

      I would laugh but I can honestly see some insurance company trying to make a claim like this in the future.

  • MyLeftNut

    I mean, I can see this being fun for kids as a way to encourage them to brush with the achievements and keep track of their routine without hovering over them every time they go to brush. My cousin used to baby-sit kids that run the water every night when it was time to brush but their toothbrush would be dry as shit (dumb kids). She had to stand at the doorway to make sure they brushed. I get satisfaction out of my xbox achievements and they don't do diddly squat for me but encourage me to play more. I can see this being good for kids in that way. Show them their achievement every week but it would have to be $20-30 with replaceable heads no more than $10.

    • Nicholas Polydor

      "The device will be at top end the Oral-B electric toothbrush range, with a recommended retail price of 199 pounds ($330) in Britain and 219 euros in Europe."

      http://www.reuters.com/assets/print?aid=USBREA1J0ON20140220

      I also think this'll be useful for kids. In that sense, it's no more cringeworthily "technology for technology's sake" than a Nest smart thermostat or smart smoke alarm.

  • Fatal1ty_93_RUS

    Well this is weird actually. Why would I need BT in a tooth brush when I interact directly with it anyway?

  • Jeremy Sheehan

    I could have used this at one point. Turns out I was brushing with too much force. It's not good for your gums, apparently. I had no idea. I do like the idea for the bluetoothbrush. I might pick one up.

    • http://www.androidpolice.com/ Cameron Summerson

      Excessively forceful brushing can actually remove the enamel from your teeth, as well. That's why I like the idea of a brush that can tell you when you're brushing too hard. But the Bluetooth thing? That's a bit much.

      • Roger Siegenthaler

        Bluetooth is still fine, interconnected life blah blah blah... Maybe analyzing what you've eaten and then recommending different toothpaste or stuff like that, there's uses for the bluetooth connection.

        But achievements??? Really???... my (dental) health isn't a game to me, I already feel like it's a bit weird to have sleep tracking achievements to be honest. I understand fitness achievements, but those already poke me in the wrong way.

  • Marcell Lévai

    If you feel the need to use this for brushing your teeth properly, you should see a psychologist, like, asap. And a dentist.

    • sssgadget

      "Most Dentists recommend Oral-B"!

  • Sorian

    Oh no.....

  • http://blog.jestermx6.com/ George Fayad

    I can't explain why, but i want one.

  • Jadephyre

    Wait... what???

  • Jason Brown

    "pressure monitoring feature" is actually built into their current model of their electric toothbrush. the app is not needed.

  • FordNate

    Here's an idea that might prove useful. Upload the data to your dentist s they can see what your habits are and how much use is actually happening. Just a thought that occured to me. Its a chance to see records in hand and not just "trust" what the patient says they are doing

  • Asphyx

    I hear it will also update your facebook status to let people know you brushed your teeth!

  • Jays2Kings

    I was joking thinking "you know what you make it that much more hilarious? If it had achievements too." Then I watched the video.

    I no longer want to make such jokes.

  • Slawootsky

    Waiting for a Bluetooth-enabled toilet paper. And with the pressure sensor, too!

    • Slawootsky

      And achievements, yeah.

  • MeCampbell30

    Great an app that lets me know I'm not brushing twice a day.

  • DarrenR

    I think this is great. I'm pretty concerned with oral care. People with rotten or missing teeth are gross. With this you'll be sure you're doing a good job..

  • Chris

    what's next: Smart Charmin?

  • James M Snell

    While this initial version may be a bit silly, one could easily imagine a connected toothbrush with various health sensors embedded that can help in early detection or monitoring of various medical conditions.

  • Navitron

    Pshhh Sonic care for life!

  • DLindsey88

    If it was blue it would be the blue bluetooth toothbrush. Say that three times fast.

  • hyperbolic

    Too much pressure sensor ? you got me there!