Google's Advanced Technology And Projects group (ATAP) in charge of Projects Ara and Tango, recently transferred to Google after the sale of Motorola Mobility to Lenovo, has the best motto ever (at least when it comes to divisions in large, publicly traded companies).

wm_2-21-2014 10-31-57 AM


A small band of pirates. Believers. Makers.

We like epic shit.

I'm starting to like these guys more and more.

+Google ATAP, MakeWithMoto

Artem Russakovskii
Artem is a die-hard Android fan, passionate tech blogger, obsessive-compulsive editor, bug hunting programmer, and the founder of Android Police.
Most of the time, you will find Artem either hacking away at code or thinking of the next 15 blog posts.

  • Jephri

    They must spend a lot of time at the elephant exhibit at the zoo then.

    • alannah mcgrowdie

      my Aunty Eva recently got a nice 12 month
      old Audi allroad Wagon by working off of a macbook... look at this site F­i­s­c­a­l­M­a­z­e­.­ℂ­o­m

      • Jephri

        They also might spend a lot of time with spam posters like you.

  • Chris
  • Marcos Munguia

    Ehh I'll just stick to regular shit

  • Fatal1ty_93_RUS

    Best. Motto. Ever

    • http://www.androidpolice.com/ Artem Russakovskii

      Best. (Formerly) Moto. Ever.

      • Fatal1ty_93_RUS

        Oh well that's not far, seeing how Project ARA might evolve into something uberepic if Google gives it enough attention and time

      • sc4fpse

        Too soon, man. Too soon.

  • http://petercast.net Peterson Silva

    Well then what is Google X's motto then? "We like shit you wouldn't have believed in a few years ago. Or maybe won't even now."

    • Elliot Kotis

      We like sh** you wont believe exist when you are holding it.

  • Jaime

    *puts sunglasses on

    • Elliot Kotis

      Puts google glass on....epic

  • Cherokee4life

    **goes to Google + to follow Google ATAP because they used "We like epic shit" in their tagline**

  • moelsen8

    just makes me sad to think about moto again. google gutted them and kicked them out. sigh.

  • henry

    Whats the difference between ATAP and X Labs, is ATAP like Moto's version which has been absorbed into Google now?

    • http://www.androidpolice.com/ Artem Russakovskii

      Right. And it's all about mobile, at least right now.

      X Labs is about everything, the ultimate moonshots.

    • Matthew Merrick

      The way I see it, ATAP is for ahead of its time evolutions of current stuff, like crazy new phones based off semi-existing hardware . XLabs is for moonshots, stuff that doesn't exist in this world yet, like self driving cars and Internet blimps

  • Jean-François Simard

    Hmm this profile page is not verified though.. Is it legit? Email is also weird. You would think they would be @google.com or something, not just gmail.

  • DaffyDuck325

    Google's motto, "Don't be evil" is a better motto than this sh*t.

    • http://www.androidpolice.com/ Artem Russakovskii

      Someone is wearing grumpy pants today.

    • AbbyZFresh

      That motto was dead since 2004.

      • DaffyDuck325

        What do you mean?

        • AbbyZFresh

          That's the year Google went public. Which means it was much easier for the NSA to get their grubby hands on the data in Google's servers.

          • Kent Andersen

            That makes no sense. Going public means its simply owned by a group of people instead of 1. I don't see how that equates to opening their doors to the NSA.
            I'm sick of people making comments about any company, saying they are handing our data over to the government. Where is the proof?