Here in the US, Amazon offers video streaming bundled up with its annual Prime subscriptions, so anyone who wants discounted shipping gets to watch some videos on the side seemingly for free. Now the company is starting to replicate this setup in the UK and Germany as well. Today Amazon announced that it is merging Amazon Prime and LoveFilm Instant in both of these countries starting on February 26th, combining the speedy delivery and substantial Kindle library of the former with the 15,000-strong collection of TV shows and movies of the latter.


This action comes three years after Amazon bought LoveFilms. The final product will go by the name Prime Instant Video (sound familiar?) and cost £79 a year. For the first week following the merger, Amazon will offer the service for just £49 instead. Interested? Hit up the link below.

Amazon Prime UK

Source: Press Release