19
Feb
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Samsung's advertising has been somewhat hit or miss lately, ranging from pretty decent scifi ads for the Galaxy Gear to cringe-worthy infomercials for the same product. But it looks like there's been something of a shift in the company's promotional direction, or at least in the way that it responds to Apple's sometimes hyperbolic TV ads. Check out this new one-minute spot for the Galaxy TabPRO 10.1.

The ad plays up the TabPRO's high-resolution screen with a better aspect ratio for movies versus the iPad Air, plus its ability to fit multiple apps on the screen at once, which has been a staple of TouchWiz for a while. It's the irreverent, almost sarcastic tone that really sells it, offering an entertaining counterpoint to Apple's almost worshipful advertising. Oh, and Samsung's tablet is thinner by a whole .2 millimeters.

The TabPRO isn't the only product getting some love in the new campaign. Check out this new ad for the Galaxy Note 3, once again featuring Samsung's favorite omnipresent NBA star. It slams the iPhone 5s for having a smaller screen with a lower resolution... which is a pretty easy put-down when your phone is basically the LeBron James of mobile hardware.

Good stuff, Samsung - these are considerably better than similar "anti-Apple" ads from Microsoft and Amazon. Make as many of these as you like.

Source: Samsung Mobile USA YouTube

Michael Crider
Michael is a native Texan and a former graphic designer. He's been covering technology in general and Android in particular since 2011. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

  • Brad Medlin

    FIRST!!!!!

  • Tony Byatt

    Nice...

  • Fry

    Hope it stays funny and apple don't sue

    • Willie D

      How can Apple sue against the truth in advertising?

      • Tomáš Petrík

        Oh honey...

      • Fry

        Lol Apple would sue because they used the same color pencil

        • http://www.Mikereviews.co.uk/ Mike Brown

          they did invent the yellow pencil.....

    • Sorian

      *Breaking News* Apple to sue Samsung for using a phone in an ad.... Because it looks like their "patented" rectangle with rounded corners.

      • Nathan Talbert

        later that day.....Apple sues Motts for selling apple juice, something they clearly invented first.

  • echo.one

    One does simply not compare computer to calculator!
    Except Samsung. Samsung does it a lot :)

    • Some dude

      Well, samesong obviously has some type of inferiority sense towards apple.

      When you mock, it shows you are inferior.

      But whatever, everyone knows samesong is apple biggest fan.

      • Elric

        Really? Maybe it comes from all the flak Apple throws? All the courts they've dragged Samsung though perhaps? If their response is to make a laughing stock of Apple, then all the merrier

        • Some dude

          Of course Apple drag samsung to court, they copy, so they pay...

          Samsung is Apple biggest fan.

      • LD

        "samesong"? Are you mocking samsung?

        Ah, yes...that means you are biggest fan of Samsung I guess.

      • RarestName

        Is 사메성 even a real company?

  • coopere

    Hahahaha! Way to go Sammy

  • Mark

    That look's like Kitkat with magazine UI on the 10.1 2014 edition. Mine still on 4.3. Didn't samsung wanted to ditch magazine UI?

    • Mark

      Oh wait it's the Tabpro 10.1 not the Note 10.1 2014 xD. Damn you Sammy

      • s44

        KitKat is confirmed for the Note...

  • TheUndertaker21

    iSHIT,iSHIP, iSUE.

    • RarestName

      iHATE

  • Kashmieer

    I like the voice :)

  • http://thegumshoe.com/ Michael Crider

    Does anyone know who the voice-over guy is? He sounds familiar.

    • hmmm

      He kinda sounds like tosh.0

      But I'm sure its not him lol

    • Nabil L

      Not sure but he remind me of Phill Dumphey from Modern Family.

      • sssgadget

        Ty Burrell. Also in Peabody and Sherman movie.

    • Allen Cross
      • Michael Crider

        I think we have a winner.

    • ather akber

      The guy in How i met your mother

    • blairh

      Neal Brennan. Noticed it immediately. He has a great podcast. (The Champs.)

    • SonOfDad

      It's for sure Neal Brennan cowrote chappelle show used to be chappelles best bud does killer standup has an insane podcasts in which he only interviews black folks and he was also star lord's former employer's second in command (u know whistle needle guy ?) in guardians du galaxy.

  • Wesley Modderkolk

    So, this is how we are going to differentiate manufacturers now? On who was bashed the least, instead of quality of the product? Well okay then.

    • Sorian

      Don't expect logic in ads or tv shows or movies. Doesn't hurt your head too much that way.

    • http://rayshq.com/ Ray

      I think it's great. If another manufacturer sees this ad, then hopefully they can produce something better (thinner, better screen, etc) that they can throw back at Samsung.

      Samsung then work harder again to top their last efforts. It's all business and providing there is always someone else out there manufacturing something better (or equal to), we (the consumers) will always have a huge choice... which is never a bad thing.

    • schlanz

      the commercials did show off the multitasking features pretty adequately.

      and this is nothing new. comparing your product to your competition is a staple of advertising.

  • Cherokee4life

    okay that is funny though..

  • schlanz

    funnier than expected, gg samsung

  • WhoaManWtF

    This one is actually funny, bravo.

  • Matthew Fry

    That's a fine looking pencil.

  • mLogician

    Hilarious!

  • http://www.androidpolice.com/ Cameron Summerson

    "LeBron is literally running away from this phone." - my favorite part.

    • imneveral0ne

      I "literally" lost it at that part, such a good commercial.

    • blairh

      Amazing line.

    • RarestName

      I laughed at that! And I never laughed at their previous (lame) commercials.

    • Luis Augusto Fretes Cuevas

      Yep, really funny commercial. And is actually informative. Really liked it.

    • Some dude

      The sad thing for samsung fans is that in REAL life, Lebron use iPhone 😂

      The same thing happen to Iker Casillas, Real Madrid goalkeeper, he tweet something to promote samsung, and the tweet legend said "twitter for iPhone".

      • impulse101

        No he actually uses a Note but nice try. He doesnt have girl hands

        • Some dude

          Are you talking about Lebron or Casillas?

          If you don't believe me about Casillas, just google it. 😂😂😂

          And if the only reason why the person your saying is not using iPhone, is the screensize, then just wait for the new iPhone since it's going to have bigger screen.

          Pd: how do you know what cellphone use this person? Or are you just inventing things? 😂

          • LD

            PD?!
            Some dude, why are you asking him if he is inventing, when you are first one to post that Lebron use iPhone?

            That means you were intentionally posting as truth something that you have no idea if it is true. Lame.

          • Some dude

            I ask him first about What person he was referring?

            Lebron or casillas?

  • proedross

    Those were actually pretty good!

  • someone755

    "The next big thing is here"
    WOW PENCILS SO POINTY MUCH YELLOW

  • AOSPrevails

    Glad someone finally called Apple out on shipping a 4:3 tablet in the HD Video age.

    • RarestName

      Other than watching movies, 4:3 is a great aspect ratio for browsing the web, reading emails and looking at images on a tablet.

      • http://www.Mikereviews.co.uk/ Mike Brown

        I disagree, my widescreen tablet is great for Movies and all the others. My Camera takes widescreen images which look great on a wide screen. I can fit more of an Email/eBook/Web on my Tablet in portrait. Wider FOV in games.

        I'm glad you enjoy 4:3 though, I'm sure it suits you needs and tastes just as 16:9 does for me.

        • RarestName

          Everyone's different :)

          I'm occasionally annoyed by the black bars while watching videos, but that's about it.

          • impulse101

            Apple could make a 1:1 ratio screen with 480p and you will find some way to justify it. Thats what apple users do. Most of them are ignorant and blind fanboys. They did a survey of Iphone users and 75 percent said they would buy anything Apple releases even if it is complete garbage with low end specs. That is ignorant and pathetic and that is why 75 percent of Apple users are pathetic.

          • RarestName

            1. My first choice was a Nexus tablet, but they're pricey here.

            2. I could have gone for the iPad 2, but I didn't like how pixelated the screen was.

            3. I purchased the iPad 3 because the screen was great and someone offered it to me $200 cheaper.

            4. I've tried out a Galaxy Note 10.1 and using it was awkward because landscape mode was too wide and portrait mode was too tall. It's great on smaller devices because they're used in portrait mode most of the time.

            5. If you look through my comment history I've actually questioned the productivity of the iPad.

            6. Your comment has nothing to do with what we were discussing here.

            7. I'm so sorry that I didn't prefer your godly 16:9 aspect ratio, which looks great on smaller devices like the Note 3 by the way.

            8. You're calling other people blind fanboys yet you're blindly generalising them even though you don't know them personally. Pathetic.

            9. You're a fanboy yourself.

          • http://www.Mikereviews.co.uk/ Mike Brown

            Masking tape will fix your issue! :D (if black iPad use DuctTape)

      • impulse101

        No its not, its horrible. 4:3 is a joke an unacceptable

  • blairh

    It's a great ad. Gotta think Apple will release a phablet at some point. The 4.7" model is a given this fall at this point.

    • http://www.Mikereviews.co.uk/ Mike Brown

      I'm not sure it will happen, Apple don't change their line up often.

  • miri

    I'm not a fan of Samsung but those were great commercials. After watching them I think I'm seriously considering getting one of those pencils.

    • http://www.androidpolice.com/ Artem Russakovskii

      But it runs PenWiz. Gross.

  • Freak4Dell

    If by hilarious you mean utterly distasteful, sure.

  • http://twitter.com/shamus_carter james kendall

    the side swipe quick app draw thing is nice as is the two apps at once but the meto tiles need to die with fire.

  • Paul

    And I'm going to take this pencil. I love it. It's a funny commercial, I'd like to see it on T.V

  • WORPspeed

    First time a samsung add makes me consider to actually make a purchase....No not talking about the apple stuff....as low as my regard for Samsung is, for Apple it is not any higher.....but that yellow pencil looked cool though....where can I get that :P

  • Aldrin Tauro

    If only the name of the tablet wasn't a mile long. As much as I love Android on phones, I'd buy the iPad just so I wouldn't have to say "Samsung GalaxyTab Pro 10.1" to the clerk.

  • Samuel Hart

    Wow. That first ad was PAINFUL. I hated the apple "we're like the next pencil", these ads are hilarious :D

    Only one thing left; want some aloe vera, apple?

  • NemaCystX

    that voice sounds familiar...

  • http://youtube.com/coolosertech ThaCooLoser

    Idk if LeBron could use an iPhone... His whole thumb and fingers would cover the entire screen. Yet how do big handed people handle such a tiny screen?

  • Fiend

    I don't find this funny at all, and I'm not an apple fanboy, I own a Nexus 10 and Xperia Z1. I think Samsung should stop copying everything around them and then come up with attack tactics like this one to sell otherwise mediocre devices.
    Amusing would be an original ideea and some original products. In the meantime...no matter how much commercials the Galaxy Gear gets, it's still a piece of crap that I wouldn't fit on a gorrilla. ;)

  • http://celr2010.blogspot.com/ Charles Rachor

    The negative thing I thought of while watching that was, "Samsung could really use some simlifying of device names." It's a mouthful when the guy says, "Galaxy Tab Pro 10.1" I understand all the Samsung devices are practically named, but....