The L series has made up the middle and bottom of LG's lineup for a few years now, and the company is unsurprisingly refreshing the line at next week's Mobile World Congress. The new L90, L70, and L40 phones stretch from the mid-range to the low end of the current hardware spectrum, so they probably won't be getting the same amount of marketing attention from LG or its carrier partners. On the plus side, all three phones run a skinned version of Android 4.4.


The L90 is th biggest of the new phones with a 4.7-inch display. But with a 960x540 resolution, 1.2Ghz quad-core processor, 1GB of RAM, 8GB of storage, and an 8 megapixel rear camera, it's already a step or two behind a lot of phones in the same size range. It might be worth considering for just the battery, however: it's a spacious 2,540mAh, and removable to boot. The L70 has a smaller 4.5-inch, 800x400(?) screen, 4GB of storage, and either an 8.0 or 5.0 MP camera (depending on the market), but the same processor and RAM. The battery will be 2,100mAh. The L40 drops down to a 3.5-inch, 480x320 display, a dual-core processor, and just 512MB of RAM, which might test KitKat's lower memory footprint to the limit. The battery is either 1540mAh or 1700mAh, and the rear camera is just three megapixels. All three phones are GSM only.

Physically, the new phones break somewhat with LG's current high-end designs by featuring a Samsung-style physical home button and two capacitive buttons. LG is quick to point out the mesh pattern on the plastic bodies, which will hopefully help reduce slips and drops. The new L series is probably aimed at prepaid markets and other typically frugal customers, so I wouldn't expect the bigger American carriers to leap at the new models right away. You might see them pop up on our shores a few months later, especially on smaller carriers like US Cellular.

LG hasn't announced a price or date for the L90, L70, or L40. Expect more information once Mobile World Congress rolls around.

SEOUL, Feb. 16, 2014 ― LG Electronics (LG) will be unveiling the third generation of its popular L Series smartphones at the Mobile World Congress (MWC) 2014. The L SeriesIII devices retain LG’s distinctive minimal design philosophy while boasting an impressive package that includes enhanced hardware, UX features and OS unmatched in its class. With the original L Series and L SeriesII having enjoyed tremendous success worldwide, the L SeriesIII is expected to continue the momentum with its handsome design and practical user benefits inspired by LG’s more premium G Series.

Key elements of LG’s design heritage can be found in all facets of the visually striking L SeriesIII smartphones. The seamless layout, delicate finishing, refined metallic frame and Quick Window smart cover all come together perfectly in the L SeriesIII. Quick Window, which comes in three vibrant colors, is the first cover from LG to be designed specifically for a mid-range smartphone. Quick Window also offers functional benefits beyond just protection from drops and bumps, as the see-through window allows one to see who’s calling and check the time without opening the cover.

All L SeriesIII models come with Android 4.4 KitKat, making them further stand out in the mid-tier market. LG has equipped the entire lineup with Google’s latest OS in order to provide the most up-to-date and optimized Android experience to a larger audience. In addition the refined UI that’s more beautiful and immersive, KitKat offers improved performance and a more intuitive user experience.

“In addition to inheriting the refined design aesthetic that is synonymous with LG’s premium devices, the L SeriesIII provides an array of user benefits that extend far beyond a simple upgrade,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “From the design to the OS to the UX, the L SeriesIII exemplifies LG’s commitment to bringing the best smartphone experience to as many consumers as possible. We’re confident that the L SeriesIII will be a strong volume driver in 3G markets.”

Visitors to MWC 2014 can experience the first three L SeriesIII smartphones ― L40, L70, L90 ― first-hand at LG’s Booth in Hall 3 of Fira Gran Via.

L Series III Design Interview: http://www.youtube.com/watch?v=aYsjqaO6jnw

L90 Key Specifications:

- Processor: 1.2 GHz Quad-Core

- Display: 4.7-inch IPS (960 x 540) qHD

- Memory: 8GB / 1GB RAM

- Camera: 8.0MP / 1.3MP

- Battery: 2,540mAh (removable)

- Operating System: Android 4.4 KitKat

- Size: 131.6 x 66.0 x 9.7mm

- Network: 3G (HSPA+21Mbps)

L70 Key Specifications:

- Processor: 1.2 GHz Dual-Core

- Display: 4.5-inch IPS (800 x 400)

- Memory: 4GB / 1GB RAM

- Camera: 8.0MP or 5.0MP / VGA ? depends on market

- Battery: 2,100mAh (removable)

- Operating System: Android 4.4 KitKat

- Size: 127.2 x 66.8 x 9.5mm

- Network: 3G (HSPA+21Mbps)

L40 Key Specifications:

- Processor: 1.2 GHz Dual-Core

- Display: 3.5-inch (480 x 320)

- Memory: 4GB / 512MB RAM

- Camera: 3.0MP

- Battery: 1,700mAh or 1,540mAh (removable) ? depends on market

- Operating System: Android 4.4 KitKat

- Size: 109.4 x 59.0 x 11.9mm

- Network: 3G (HSDPA+14.4Mbps)

Michael Crider
Michael is a native Texan and a former graphic designer. He's been covering technology in general and Android in particular since 2011. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

  • joser116

    Moto G for the world!! I've found that the Moto G actually opens stock applications even faster than the GS4.

    • Fry

      Freakin touchwiz

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      • Heather David

        i mean, for budget phones, wouldn't having on screen buttons cost less? i don't get it.

    • abobobilly

      Vanilla Android broda, faster than light -.-

      • Nuno Guerreiro

        The problem it's not the Vanilla Android, but one major crucial piece that almost every vendor forgets about!!!
        NAND Speed!!!!

        • abobobilly

          Well considering the currently available CPUs and RAMs are really faster than lightening, i do agree on the NAND flash part, where many OEMs seem to cheapen out. But then again, we all know how expensive is flash memory and it will be a while before we start seeing them go mainstream.

    • Scott

      The moto g is better than a lot of more expensive phones.

  • Justin Foster

    Seeing lower-end devices powered by 4.4 is definitely a plus for Android in general, as many who get entry-level phones judge or have judged the OS by 2.3 and know nothing about later versions.

    Yet, be nice to see 4.4 on older phones, but that's probably not gonna happen, lol.

    • joser116

      I think I've found the culprit for Gingerbread still having a significant chunk of Android version marketshare. Just look at Straight Talk's and other similar carriers selection of Android phones.

    • Still Dont Give A Fuck

      The f6, l7, and f3 will get the update at the end of Q2

  • Slawootsky

    That design makes me wonder if I missed the news about Samsung buying LG.

    • Still Dont Give A Fuck

      The optimus been designated like that, belle the GS3and maybe even GS2

  • Chris P

    They have menu buttons! WHY DO THEY HAVE MENU BUTTONS

    • Chris

      Just another reason to go Nexus! Nice clean front.

      • nvllsvm

        This. Physical buttons are unsightly.

        • Kevin Kraft

          i mean, for budget phones, wouldn't having on screen buttons cost less? i don't get it. less plastic/smaller case by not having to physically fit them in and i mean the actual buttons have to cost something right?

          • Gabernasher

            It's not the physical buttons that's the issue, it's the menu button, which was killed off years ago for the multi task button.

      • Still Dont Give A Fuck

        You get less screen like that, 5% of the screen are buttons, this though, allows you to, in reality have 4.7", the N5 offers a 5" display, but you can only see 4.8"

    • http://www.androidpolice.com/author/pamela-hill/ Pamela Hill

      The LG Optimus line has buttons, so it's not really a foreign concept for LG. (I'm not advocating for buttons- just pointing that out.)

      • Chris P

        That's true, but as Gabernasher pointed out, it's the menu button itself that's the issue, especially considering that KitKat renders it redundant. :/

    • saurer

      By POPULAR DEMAND they have to put it back


      • Still Dont Give A Fuck

        It's been on the l9, f6, and other optimus, and your just noticing the out dated buttons

  • mauric

    why don't they just call it it Galaxy series?

  • Ricardo Kummel

    Rebranded E400, L7, L9 versions I and II. With each new android version they rename those. Btw, mediatek a the way, meaning almost no roms available..

  • Mystery Man

    800x400 resolution in 2014? Gtfo out of here

  • abobobilly

    *insert nothing-to-do-here meme* and rock & roll along.

  • Themask007

    Forever stuck at KitKat like LG OG & OGP.

  • http://twitter.com/anishbhalerao Anish Bhalerao

    480x320? This is not a bunch of phones.
    This is a time travel machine. To 2009.

  • Meme

    They look like cheap toys... wait, they are toys...

  • Rimsha Rajput

    Another aspect that borrow from the high ranges is the new housing Quick View , protected on both sides, and window to view some content.


  • TynanDeRosa

    a quad-core with a qHD display and physical buttons? Might as well come with gingerbread too.

  • pinetreehater

    It is irritating that they still have not discussed the official KK release for the G2. Please tell me the internets were not right and that LG will abandon this phone. I know international version has KK, so why not at least drop a press release saying it is coming. Officially, not through second-hand twitter (unverified) accounts. I really love my phone, but if it doesn't get KK officially, I will never buy another LG product again. I have rooted and rom'd every phone I have had...got tired of the squash a bug game so I am not only stock plus root.

    • pinetreehater

      And to nip the "should have bought a Nexus" in the bud, I did consider it. But I really, really like the buttons on the back (plus the other benefits like 13 MP camera). After a while, it is so natural and awesome I could not see myself doing without them. I actually do like the skin they have placed on JB, unlike my previous phones (all HTC) which I loathed. Sense was so heavy and over-bearing...

  • amhopeless

    After being burned by LG over lackluster updates for the Optimus G - still hopelessly stuck on 4.1 - I can only advice people to stay away - as in far - from any non-nexus LG phone.