The big US carriers are currently falling all over themselves to tweak their plan offerings to be more competitive with each other. After changing the upgrade window of its Edge plans last month, Verizon is now preparing to offer more data on some plans, reduced prices for Edge customers, and more.
The More Everything campaign starts tomorrow, and we've got the promotional material sent out to representatives. The 500MB, 1GB, and 2GB Share Everything plans are getting boosted to 1GB, 2GB and 3GB caps. Edge customers are also seeing a price break of $10 for plans on 8GB or less of data, and $20 for 10GB or more. Existing Share Everything users will automatically be migrated to the new plans too. Verizon is also following AT&T's lead and offering Edge early upgrades to on-contract customers who purchased a phone prior to 11/13/13. This offer is only good through the end of March, though.
Part of this "More stuff" approach includes doubling network bandwidth in markets across the country – the scale of this upgrade isn't clear. Verizon will also throw in 25GB of Verizon Cloud storage space for free. All plans will also include international messaging from the US as a part of More Everything.
Verizon just posted a #More tease which seems to confirm this program. Keep an eye out tomorrow for official announcement.