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Mobile World Congress starts in just under two weeks. As with most of the big mobile shows, Samsung will be doing its own thing with an Unpacked event, which the company already announced last week. For some reason Samsung has decided to issue a second announcement, this time with a tiny bit more information. And lots of fives.

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The new invitation image includes nine generic app-style icons, all with a "5" superscript. I suppose it shouldn't surprise anyone that Samsung has a little trouble when it comes to subtlety - at this point they're practically broadcasting "Galaxy S5" at their intended audience. The event is on Monday, February 24th, and as with most of Samsung's consumer-focused live events, it will be broadcast on YouTube.

The last line of the Samsung tomorrow announcement pokes fun at the heavy speculation before any technology event, quoting Danish physicist Niels Bohr. For some reason. 

Prediction is very difficult, especially if it's about the future.

Okay? Maybe the company is going to release the world's first quantum smartphone - it will be able to tell you where you are, or where you're going, but not both. Awkward quotes aside, it's clear that Samsung wants people to pay very close attention to its pre-Mobile World Congress presentation. As if we needed to be told.

Source: Samsung Tomorrow

Michael Crider
Michael is a native Texan and a former graphic designer. He's been covering technology in general and Android in particular since 2011. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

  • Matthew

    I'm suddenly reminded of this classic.

  • Carlos ⌘ Franco

    Love the icons, now if only Samsung will do make the rest of their UI lightweight. Flat is whatever, i'm used to it from my iPad and daughters iPods.

    Keyword: "Lightweight"

  • Jadephyre

    Yeah yeah, the S5 will be released, and it will be made of the same cheap plastic with the same slippery feel and the same tacky user-interface customizations that are Samsungs standard. Seriously, i've never seen a company towards whose new phones I have felt so "meh". I know this is an unpopular opinion, but I think Samsung phones should be a lot less popular than they actually are.

    • Elliot Kotis

      The UI is being changed, that is basically confirmed, and it will involve fake leather, so..... you are wrong.
      PS. I wouldnt get a samsung phone either.

      • Jadephyre

        As if fake leather is any better, it will just make you look like a ponce. Also, that companies like Samsung and HTC still feel that they need to ugly-fi a phone's UI is beyond my understanding, same goes for the trend to build increasingly large-screened phones. We went from phones the size of cinderblocks to phones as small as a Mars bar (Nokia 8210) to them now becoming cinderblocks again. What happened?

        • flosserelli

          Mars bar sized phones were the norm back in the day because the vast majority of cell phone owners didn't use them for internet access and games. The world has changed a bit since 1999. People consume data/media now more than ever, and doing so on a postage stamp size screen isn't much fun.

          • Jadephyre

            And carrying around a phone that is almost the same size as a small Tablet is better? I like to carry around a phone which doesn't feel like I have a piece of plate-armor strapped to my torso. The problem is that you have a hard time right now finding a phone with top-level specs in the 4.7 - 4.9 inch range that won't break the bank. For the time being my Nexus 4 is still very much sufficient, but in the future I may be stuck with phones larger than 5 inch, and that is simply too large to carry around at work, where I also need a phone.

          • flosserelli

            True, but it's like a pendulum. OEMs will continue to make larger phones so long as people buy them. When interest in bigger & bigger phones finally fades (and it will), you will see OEMs return to smaller form factors. But that is unlikely for another year or so.

          • http://www.bloggerslounge.dk/ Kenni Odelheim

            I wouldn't call the N4 a small phone either. Not that you were saying that, but the Galaxy S4 is only slightly larger than the N4.
            The Moto X and the Xperia Z1 Compact is heading the way you are talking about, so if you are in for an upgrade, you should consider one of those.

          • Jason Bailey

            The Z1 compact has a small screen but the overall dimensions and weight are quite large. Its because sony puts silly size bezels on it unfortunately. They could have made the bezels smaller and had a 4.7" screen no problem

          • o_o

            Actually, in terms of overall dimensions, the only "flagship"-class smartphone that is smaller (in body and display) than the Z1 Compact is the iPhone. The bezels aren't that bad, ffs. And if they are, the difference isn't a whole .4 inches!

          • Jason Bailey

            Specifically the top and bottom bezels are very large.. Anyway you pays your money and you takes your pick, but I find the top and bottom bezels on Sony phones very offputting. And thats coming form someone that bought the Z1 ultra lol

          • Matthew Fry

            The reason why I didn't get the Z1S. Dat bezel.

          • http://www.flickr.com/photos/77537273@N03/ Herman

            "no problem"
            .. except that this device would be twice as thick, have its battery capacity decreased by a lot or otherwise would have had corners cut.

            The Xperia Z Compact is already thicker than the competition, and that's not without a reason. I'll try to find a disassembly video of the Z1 Compact to see how much space is left under the bezels for larger electronics. My prediction: not much.

          • Jason Bailey

            You'd be surprised mate. I've got the 5.2" LG G2 and the bezels are tiny, its actually a very small footprint. I think future 5" devices will inevitably follow the same trend and you might be pleasantly surprised and get a 5" phone in a very small footprint.



          • P.

            If I don't have any trouble carrying Note 3, you shouldn't really whine about carrying something smaller. What are you, a midget at circus?

          • Sephsekla

            Who died and made you king of pocket capacity?

          • http://www.flickr.com/photos/77537273@N03/ Herman

            I need to remember exactly this the next time people ask me why I need such a large "phone" :)

      • http://www.flickr.com/photos/77537273@N03/ Herman

        Exactly my opinion.
        Though Samsung's definitely moving in the right direction, they would have to create something so amazing that it'll literally blow minds (yes, literally) before I'd consider getting a Samsung device.

    • Richard Yarrell


      • squiddy20

        Says the moronic Samsung fanboy who has his own version of the infamous "reality distortion field" usually found amongst Apple fanboys.

        • Some dude

          Why are you taking about apple here? I know a lot of people that use apple that knows a lot about technology, assuming every apple user is ignorant like that samsung fanboy, makes you, ironically, a ignorant person

          • squiddy20

            I wasn't saying Apple fanboys were stupid, or else I would have said "You're just like all the stupid Apple fanboys". I was saying how the "reality distortion field" is something akin to Adam Savage's line: "I reject your reality and substitute my own", and that it is (or at least, was) usually found amongst Apple people. Not *all* Apple people, but certainly some of them. I have a Mac and keep up with Apple news, and I have certainly seen evidence to back this up. Again, not saying *all* Apple users are like this, just some of them.

            Richard Yarrell has said plenty of times in the past about how the "iphone heads" are nothing more than "clueless joes uneducated simpletons": http://pocketnow.com/2014/01/27/apple-sold-more-than-samsung#comment-1219746387 He is no different than those I spoke of above. That was my point.

  • Ygor Vaz

    I think you can throw away speed, fun and style since it comes with touchwiz :P
    Jokes aside, I'm looking forward to the Galaxy S5. I was going to buy the Note 3 but it's just too big for me, then I would go for the galaxy S4 but since the galaxy S5 is going to be - probably- announced later this month I'll wait for it

    • Martin

      Had note 2, than Note 3.. Same sh*t, different number... If i go Android this year it will be Htc.. I prefer WP than Samsung.. It's hard to live with phone for $900 in my country, whit so bad build quality.. Drives you crazy.. And it's laggy as F.. So no more samsung for me.. :-)

      • MrCheyl

        You sound like you've got quite the grudge against Samsung. If you can't comment without getting all emotional then don't comment at all.

        • Some dude

          Paaaaahahhahah what about people that if you mention the word "apple" the vote your comment as negative!

          Everybody knows that of you don't put a custom rom on any samsung, it will get laggy, unlike nexus or iPhone

          • Lalit Mali

            I voted your comment down because you mentioned the word apple.

    • Matthew Fry

      Surprisingly, the Note 3 doesn't feel as big as it is. It's quite thin and light and fits in a normal non-female (seriously, I swear the only choices are tiny or fake...) jeans pocket. One thing that I was surprised about was how laggy it was running full touchwiz. It's got the same processor/memory that's used in the 12.2 and it still runs awful. Rooting without triggering the Knox warranty bit is a pain in the ass if you are not on T-Mobile (who's behind on updates). After rooting and disabling half of the Samsung shit it runs beautifully. I haven't tried going back to Action Launcher yet because I assume the pen integration won't work.

      • Ashish

        I would have agreed with you if you said the S4 was laggy, but the Note 3 definitely isn't. I've had a Note 3, G2, Moto X and they all perform equally the same. The biggest disappointment about the Note 3 compared to the Note 2, is the battery life. My Note 3 gets about the same battery life as a Moto X, where as the G2 smokes them both.

        • Matthew Fry

          We'll have to agree to disagree then. I came from an HTC One and my Nexus 10 and it felt sluggish before I rooted/disabled things. I've also been pretty impressed with the battery life at ~30 hours with mild screen on time and lots of bluetooth audio. In fact, according to a random article I just read, at half brightness and continuous LTE traffic the Moto X lasts 6:20, the Note3 lasts 11:15, and the G2 lasts 13:44. Hardly equal to the Moto X.

          article: http://blog.laptopmag.com/moto-x-phone-battery-life-how-it-stacks-up

      • Ygor Vaz

        Actually, my brother has a Galaxy Note 3 that I use every now and then. I know it's not THAT big, but it's impossible to use single-handed, even to make simple things as calls. There's that function that makes the screen smaller for better single-handed use, but I will install Cyanogenmod in the first chance that I have, so it won't be useful anyway. Then I thought "if I'm going to spend so much money on a device that I can't use single-handed and I'll lose the biggest function that it has, that is the S-pen, then I might as well wait for the S5".

  • EH101

    I'll be getting a S5 depending on its screen size. My Note 2 decided to take a swim a few days ago and I'd rather go with the future (S5) than the past (Note 3). I will be waiting to see if devs will be able to root/rom it, though.

    • Jadephyre

      They will, the question is how long it will take, especially with the lockdown-happy providers in the US.

      • EH101

        As long as they can get root so I can load my app backups I'll be fine. I can wait for the next safe strap or whatever they come up with this time around.

        • Jadephyre

          Nah, unless there is a way to completely unlock it without having to use SafeStrap or something, i'm not buying that particular phone. The last phone that I had that needed SafeStrap was the Moto Razr. Good phone, really nice build-quality, but locked down tighter than an nun's ***, which is why I got rid of it and bought the Galaxy Nexus, so far the only phone I had from Samsung, and I doubt that'll change any time soon.

          • EH101

            Sounds like the GPE or Dev editions of phones are right up your alley. My Note 2 was the Verizon version so it was locked up pretty tight but the Casual tool made it beyond easy to unlock and such. But I can understand you. I've read how inopportune SafeStrap is, but I'd likely be able to put up with it. Honestly, I've grown tired of stock Android, so root plus Xposed mods or other methods to change TouchWiz colors works fine for me.

            Sometimes I feel as if all vendors should just load their phones with an efuse, and just burn it when we flash different recoveries and make that easy to do via Odin or fastboot etc. Sure, this doesn't help those of us who like to flash to our hearts content and then have a legitimate defect show its face, but it protects the OEMs from the seemingly countless people I've seen who have blamed their devices' issues on Samsung or Moto or HTC after the devices failed when they left them on performance governor for a week or some other nonsense.

            Very unpopular opinion, I'm sure. Just an opinion though.

  • Martin

    They always try to copy iOS in the ugliest way... This is so damn ugly.. + same cheap cracking plastic.. Lol HTC will lead this year on the Android market! And if Apple release bigger iPhone, this will be very bad year for Samsung :-)))

    • anzensepp1987

      HTC can't even see Samsung anymore... Although I'd like to see a comeback of HTC.

    • Branden James

      Haha HTC?

    • Some dude

      The problem with htc is that they don't even have the half in "marketing machine" that Samsung does. Htc create great products, but unlike Samsung, they can't afford huge marketing campaigns...

      I think the best in android, are the nexus, better than htc and samsung.

      Samsung is highly overvalue

      If apple presents bigger iPhones, then I think a lot of people that are using android right now, will start using apple, because there are some people that are only interested in screensize, being that the only reason they don't use apple at the moment.

      • Martin

        True story! People can hit DOWN vote, but this is where Samsung is going - DOWN :-)

        • some dude

          Well in the last quarter samsung revenue decrease even selling more phones.

          In android there are only 2 companies making money: samsung which revenue seems to be going down, and google (because of the ads and stuff)... Outside android, apple is the one making more money (more than the competition COMBINED)... The others big companies are losing money (lg) or having super small revenues (sony htc)

          • hot_spare

            Revenue isn't down.

            Operating profit was down. Main reason for that was stronger currency exchange rate of won ($649 million) and employee bonus ($741 million). This itself makes about 1.4billion of profit.

        • Richard Yarrell

          poor dude

          • Martin

            Poor you :-)

          • squiddy20

            Says the delusional Samsung fanboy who, just 2.5 years ago was "applauding" HTC and saying how they'd "never be beat" or would always "be on top". Says the guy who thinks smartphones are status symbols, and to that end, has a "pimp slapping" Note 3 that he claims beats out all other smartphones, despite that fact that Touchwiz is extremely bloated, slow, and poorly coded.
            Seriously, poor you.

          • Some dude

            Paaaaaaahahahahahhahahhahahhahahhahahah😂😂😂😂😂 you own that dude men....

            Not to mention, iPhone 5s and nexus 5 don't lag at all, and are a little faster than note 3...

            I think he is the typical guy that are only interested in specs, and don't care at all about software optimization...

            Good luck to him, and enjoy your bloatware 😂 and more important of course, your specs paaaaaaaaahahahahhahhahahhaaha😂

  • RadarJammer
    • flosserelli

      That notification pulldown is an atrocious mix of Holo + iOS7

    • TheFirstUniverseKing

      Looks decent, but they should have went with either a completely black notification shade, completely white one, or set up a fade between colors (like white on top that fades into black as it gets closer to the bottom), because that white right next to that black is jarring (that sounds mildly racist, I didn't mean it that way, haha).

    • Anon

      You know, I kind of like that. It's worse than Sense, but better than what Sony or LG are offering

      • o_o

        Uh.. Sony's UI is pretty close to stock. You can't honestly be lumping it with LG as "worse than TouchWiz" o_O

    • Matthew Fry

      At least they recognize that you can fit a lot of text on a high res screen if you don't make it 30px high.

  • Marcell Lévai


  • Matthew Fry

    Who has the inside info on wikipedia? http://en.wikipedia.org/wiki/Snapdragon_(system_on_chip)#Snapdragon_802

    8974-AC Up to 2.46 GHz quad-core Krait 400 Adreno 330 (2160p)
    Hexagon, QDSP6V5A,
    600 MHz32-bit dual-channel LPDDR3
    IZAT Gen8B
    LTE802.11n/ac (2.4 and 5 GHz)
    Bluetooth 4.0
    Samsung Galaxy S5, Gionee ELIFE E7L, HTC One M8 Prime

    HTC One X2 is also listed as an 8974-AB a (2.3GHz, 578MHz Adreno 330)
    If the M8 and the S5 are just slightly faster 800s, this is going to be a really boring MWC.

  • Fatal1ty_93_RUS

    Samsung is building up hype for this event... but is it worth it?

    • Richard Yarrell


      • squiddy20

        Too bad if it weren't for Google/Android, Samsung wouldn't have nearly as much of the smartphone market as it does now.

        • Some dude

          And don't forget, in the beginnins of samsung smartphones, they copy apple a lot.

          This samsung fanboy is very funny 😂

  • John Smith

    Great struggling doing Samsung i am sure it will new UI style.