You've got to give it to Google: the company has its finger on the pulse of the world's search habits. Take the upcoming Sochi Olympics - while Russia itself seems poised for an international embarrassment of epic proportions, Google has already tuned up its search engine with Sochi information for desktop and mobile searches. Most searches with "olympics" and an event will return a quick schedule and/or results card in the Knowledge Graph area.
But wait, there's more! If you've managed to get your hands on the Google Search 3.2 app, you'll also see relevant Sochi 2014 cards in Google Now, assuming that you've made some organic searches about the Olympics. The "Sochi 2014 Winter Olympics" card includes quick links to medal standings and upcoming events. The actual card may get more dynamic as the games continue and as you make more specific searches. If you're still stuck on the older version of Google Search thanks to the staged rollout, you can get the updated APK right here. I searched for "Olympic Schedule" and the card popped up right away.
We've heard reports that the Google Now card is showing up for users in the United States, United Kingdom, and Italy, so it looks like Google is taking the international nature of the Olympics into account and spreading it to more than just the US. Thanks, Google - that's one more app I don't need to download.
Thanks, Adam Stephenson!