Do you really like cereal? I mean, a lot? Then Activision has the game for you with Pitfall! Krave. It's a 3D endless runner type game that comes with a totally egregious Kellogg's tie-in. It's free, though, and they're giving away real cash money.

The little floating things your character is sweeping up appear to be chocolate, and the cereal is trying to kill him. I would have more insight on the whole confusing scenario, but this game is restricted to Europe. The Chocovore site, which is the online home of the game, lists the UK, Ireland, Spain, Portugal, the Netherlands, France, Italy, and Belgium as supported countries. Kellogg's is apparently giving away daily prizes, culminating in an eventual £10,000 payout.

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Pitfall! Krave has a neat cel shaded look, which isn't bad for a cereal marketing vehicle. It seems to adhere to the established third-person endless runner genre, which is at least familiar if nothing else.

Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play. http://goo.gl/WQIXBM

  • Danny365

    In-App-Payout, now that's something EA should follow!

  • Guest

    US-only ¬¬

    • Jays2Kings

      Ha. Well I guess Europe has to have something sometimes, though free money would've been nice.

      • Josh Coppinger

        so glad the first comments are just "Murica!"

        • Jays2Kings

          You say it like there are other countries...

          I kid, of course

  • Régis Knechtel

    Region restriction is like the racism of mobile world. I hate it!

    • http://twitter.com/anishbhalerao Anish Bhalerao

      It is an endless runner. Not the only one, surely.
      Racism is racism. But there's plenty of non-racist stuff out there.

    • dandmcd

      It's an advertisement disguised as a generic endless runner. Let's not get too hot over this one...

  • Cincybearcatfan

    What device is it compatible with? I have two Nexus 7's (2013), a Droid Maxx and a Galaxy Nexus. It's not compatible with any of those.

    • Rúben Santos

      My Nexus 7 (2012) is compatible, maybe you don't live in any of the supported countries.

  • C64

    This isn't pitfall for me. i loved pitfall on the Atari 2600 and Commodore 64, but i'll pas for this

  • arbyn atticus

    SGS4 Is not compatible ? ? WTF