Schemer, Google's niche quasi-social network for sharing all the things you want to do in life, is being shut down. Since launching over 2 years ago, it has struggled to find a user base, new features were few and far between, and the app itself was only updated a handful of times. For those unaware of how Schemer works, the idea is pretty simple. You use it to list things you want to do, and mingle with other people who either want to do the same thing or have already done it.

schemer_shutdown_1 schemer_shutdown_2

For people who aren't ready to stop scheming and exploring, Google is now directing them to its Field Trip app and the "Explore" feature within Google Maps. Existing Schemer users have until February 7 to download their data. After that, the service will be fully shut down and all users' data will be permanently deleted.

Shawn De Cesari
Shawn is a web developer by day and XDA's resident archivist for Nexus and Google Play Edition device OTA updates by night. When not immersing himself in code or Android, he can be found hunting down antique signs, taking road trips, listening to music, or playing video games. His daily drivers are a Nexus 6 and an iPhone 6 Plus.
  • Adrian

    What is it? :D

  • bungadudu

    Google now and schemer were great.

    They will be missed!

    • jonathan3579

      Google Now is alive and well...

      • yeahatat

        And probably will be for a long time..

      • mesmorino

        Schemer was alive and well two years ago too. While Google Now might have a longer lifespan, Google Glass, on the other hand...

        • Thomas Cai Jinzhan

          @mesmorino:disqus are you screwed by google in some way in the past? All your posts seems that you are super PISSED.....cool it down, mate. It' s just a free service that you chose to use....nobody is holding you at gunpoint to use it...so chill.

          • mesmorino

            You say "free", as if being free somehow excuses them from doing a good job, or excuses their products from being professional.

            In any case, no Google has not personally wronged me, I am just disdainful of the way they tend to do things.

            If it bothered me THAT much I'd simply stop using their products- I don't touch Apple products, for example, because I am actively offended by almost everything they do, from their ridiculous ads, to their Apple Stores, to the Apple staff, to the way their products are nonsensically overpriced, to the unintuitive design philosphies they adopt.

            In comparison, Google is a paragon of awesomeness. That doesn't mean I'm going to cut them any slack though.

            You're right though, I should probably stay out of Google articles. They get my dander up something fierce.

  • Samuel Hart

    Data will be deleted? Pfft ;D

  • andy_o

    I could have done with this if I knew it existed. Perhaps they should open a social network for people to tell each other about what Google services there exist that they're using.

    • mesmorino

      You mean like Google Plus? Hahaha

  • mesmorino

    Pfft, another of Google's half baked ideas bites the dust? Wake me up when something changes

    • http://petercast.net Peterson Silva

      It's called experimentation. Not everything is perfect, not every path is a straight line, and sure as hell you had some projects that didn't turn out to be what you or others had expected. Google works with experimentation and it never hid this fact. Deal with it.

      • mesmorino

        Please, don't be ridiculous. From Google's Company Philosophy page:

        #1: Focus on the user and all else will follow: What user was this aimed at and how exactly did it focus on them?

        #2: It's best to do one thing really, really well: You mean like how we have Google Search, Google Now, Google Plus, YouTube, Android, Google AdSense, Google Goggles, Gmail, Google Drive, Google Keep, Google Calendar, Google Play, Google Maps, Blogger, Picasa (which is somehow different from the Photos in Google Plus) and Google News? Please. Schemer couldn't have died fast enough.

        Also let's not forget #10: Great just isn't good enough. Schemer might have been a good idea, but it wasn't even a great idea and according to Google themselves, great just isn't good enough.

        Google makes a LOT of great stuff, except that very few of it is actually better than that. I'm all for experimentation, but let's go with SMART experimentation, yeah? Better yet, let's fix ALL of our current issues before getting distracted by the next "cool" thing. Android has enough problems going on, you still can't actually block an email address in Gmail, Google doesn't know whether to keep, discard or integrate Picasa into G+ and I'm supposed to be cheering when they release yet another boondoggle?


    • Ray

      The reason Google succeeds, is because it fails.

      I think you need to learn that if you want anything at all worth something out of life.

      Google have created and killed off more products and services then I dare count. But look at the amount of successes that have been created as a result.

      While you're sitting there bitching about trying something new, there are a number of people at Google that now have extremely deep pockets because they weren't afraid of trying something new/unique/different.

      • mesmorino

        You misunderstand. I am not bitching at Google for trying something new, I am bitching at Google because they tend to try "something new" *for its own sake*, rather than for any perceived benefit, and also because when you have about 5 or 6 half baked ideas still cooking, the last thing on your mind should trying something new, you need to be focused on what you have going, and how to improve it to a respectable point.

        Otherwise you end up with a bunch of middling products and services and you start shutting them down one by one because it took you two years to realise that it was a good idea but you didn't really think properly about how to implement it, and all you've really done is use your consumer base as a test bed for your random dodgy idea.

        I am about 60% sure that in the whole newness of Google Plus, they quite simply completely forgot about Schemer, what with the rush to shove G+ into every Google product possible. In fact that's probably how someone remembered it, like

        "hey Mickey, wtf is this Schemer shit, I can't put a G+ hook into it. I'm bout to shut it down"

        And Mickey 's like

        "oh shit that thing's still alive? That was Timmy's thing but he got promoted and ain't nobody got time for that. Nuke it bro, you're good"

  • Johnny Bravo

    it wasnt advertised properly

    • Robert Boluyt

      Or at all.

    • hot_spare

      Strange, considering that's exactly how google earns money - ads.

  • VoiceofSky

    it might be going the way of the dinosaurs but at least Google tried something new , which i admire ..not everything is going to work but you won't know until you try ..Scheemer had promise but it never fell through.. oh well lol

    • David Hart

      Now they just shove g+ down our throats.

      • VoiceofSky

        hardly my friend.. it's still a choice and free will to use other social networks or other apps with alternative Logins ..But think of it this way,if google didn't put the hard work and effort into letting people know about Google+ it would follow Scheemers suit and just perish one day ..
        How do you expect companies to make it in this technology driven world if they just "see where it goes" without promotion?..
        ..the brain is a wonderful thing ;)

        • Fatal1ty_93_RUS

          Oh if only G+ died as quick and silent as Schemer did

          • Chris

            If you're going to troll, at least make it clever. And if you're being serious, then I feel sorry for you for reasons you obviously (not to you) wouldn't understand

          • Fatal1ty_93_RUS

            How about you name any reasons why G+ SHOULD stay and live on?

          • https://steamcommunity.com/id/m-p-3 m-p{3}

            I hope not, I hate Facebook and wouldn't like to have this as my only option.

      • hot_spare


  • David Smith

    Like all services that shutdown, and as others have said... a product only fails due to the way its marketed... I've had the very same arguements with everyone over how poorly 3D technology has been LACK of marketting.... If in the UK, the BBC actually did a decent trial, rather than show 8x shows over a 2 year period and then NOT TELL ANYONE when its on!!!! How do they expect it to take off???

    Same with this App, didnt Google just limit the service to those in USA... So if ya limit ya userbase, ya limit ya uptake/audience... Its not rocket science....

    It fails, because THEY have FAILED it... :(

  • EH101

    Never heard of this until now. Oh well. Am a little surprised that they aren't just integrating it into Google+ somehow though.

  • Guest

    It died because no-one's ever heard of it. Like many other Google services, this actually sounds pretty interesting, it just never had the chance to build up a user base because they didn't advertise it. And no, Google, a single line entry on your services page doesn't count as "advertising." Sorry. Perhaps this is another cool service that met an early end due to lack of-advertising...

    For a company designed around marketing/advertising revenue, you think they might actually understand how to advertise their own products and services better and that said services will go unused and left to die if they *don't* make the pubic aware they exist. Just sayin'

  • Godspoken

    Sounds like a cool, unique idea. I would have joined if I even knew it existed.

  • MaximumContentSpace

    Still mad about Google Reader. Feedly just isn't the same.

  • Matthew Fry

    *sigh* bye Schemer. Say hi to Wave and Buzz. Tell Reader I miss it but I've moved on.