Your Facebook feed is about to get slightly less infuriating. No, your friends aren't going to spontaneously start believing the same things you do. Facebook has decided to end sponsored stories. Those are the posts that float to the top of your feed informing you that one of your friends has interacted with a brand or product on Facebook. Well, no more.


You won't stop seeing sponsored stories right away. Facebook has stopped accepting any new ad buys for sponsored stories, but the ones already in place will continue running until April 9th. This applies to the website and in-app ads.

The response to sponsored stories from users was largely negative, but advertisers seemed to like it. The change could have something to do with the legal and regulatory scrutiny Facebook experienced as a result of the program. Many people don't expect their activity to become an ad for everyone else to see. Facebook announced a few other changes to targeting and ad implementation at the same time. You can find all the (less interesting) details on that at the links below.

[Facebook, MarketingLand]

Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play. http://goo.gl/WQIXBM

  • Havoc70

    Awesome, But i still wont use their crappy app

    • Justin W

      * service

      • Ror

        *place to shove ads

    • Dario · 753 a.C. .

      me too. i use browser


    This his nothing to do with Android...

    • Ben Baranovsky

      Calm down. This site regularly covers topics that affect a majority of Android users, news that is helpful to the community. Many Android users use Facebook and will be happy to learn that Facebook has finally realized that its users are not happy with their advertising practices.

      But hey, there always has to be that one person that whines when the site deviates slightly from topic.

      • Martin

        I am really happy they cover and different things :-)

        • Milinnno

          For you will be better vividroid.com, only essential news connected to Android only

    • mustbepbs

      Just shut up and go start your own fucking blog, then.

      • SSDROiD

        I'm late to this party, but I still want to say: That escalated quickly. Couldn't find a slightly friendlier version of that post in your mind? Even just losing the word "fucking" would help. You're just appearing extremely hostile.

        • mustbepbs

          Because I'm sick of entitled yuppies coming in to comment sections saying stuff like this. It's pointless, it adds nothing to the article, and it's just pretentious, as if they know what these guys should be writing about.

          It happens enough that what I said was justified.

    • NemaCystX

      I agree, kinda, but it does have an app and this does appear on that app so it has a little to do with android.

  • Primalxconvoy

    It was sponsored stories that killed my interest in FB for me. After I found ways to circumnavigate FB's bs, I was able to use it in a different way and have weened myself off of the vile wretched thing.

    • NemaCystX

      that and auto video playback that recently started

      • Primalxconvoy

        Just like ads in YouTube vids, I've not seen them as I use custom apps or web solutions (to solve a different problem) and not seeing them is a positive side effect.

  • http://www.androidpolice.com/author/ron-amadeo/ Ron Amadeo

    LOL@that title.

  • Mike

    I got on The Facebook in 2004 because, as college kids, we loved it. I got off Facebook, Inc. in 2011 because, as adults, we hated it.

    • john

      Could never be creepier than Google.

  • Martin

    This is nice.. I really was thinking to stop using it but in my country (Bulgaria) twitter is not famous at all.. So this is the only way you can be social online.. Now if they add option to Turn off game invites will be great... And turn of your activity.. :-)

    • Merri Mogridge

      If you disable Facebook apps fully in the web version you'll never see a game/app invite again! This won't effect the official Android app, but might if you use a third party app.

      • NemaCystX

        Does this at all affect any notifications from those apps on the android app then if it only works for the web version.

        • Merri Mogridge

          Sorry I should have been clearer, this won't effect being able to use the official Facebook app but you won't be able to use third party ones (As they are apps that require permissions to access your information in a similar way games do). The notifications will be disabled both on web and the official app.

          • Primalxconvoy

            That was another reason i hardly used fb. They deliberately linked websites and apps together, so if you used a third party fb app, your into could be shared with any website (even if you blocked access to sites via another option setting). That's why i use the custom web settings started in my post somewhere above.

  • http://www.dominic-martin.com/ Dominic Martin

    I'm a photographer and these were really the only way to get my stuff noticed on facebook. I always made sure that I only did it when I felt it was worthwhile for people to discover. I know it's unpopular, but it helped get me like half of the views on my major projects recently so I'm sorta disappointed this is going away.

    • NemaCystX

      There are better ways to get your stuff noticed than Facebook. Facebook was supposed to be social networking like chat rooms and forums used to be used for. Now its an ad haven used to spread hate, fear and awe

      • http://www.dominic-martin.com/ Dominic Martin

        Just depends on your circle of people. The creative industry in scotland is awful. And the only way to get anywhere is networking on facebook. If I was say in london, things would probably be different.

      • Primalxconvoy

        I used to like joining official sites for brands that i liked as it was a way of keeping up to date with release dates etc of products i wanted. As soon as fb started dictating who and how i and my data interacted with companies though, I severed all links with companies and such like interacting with my fb account.

        If only FB understood social networking, eh readers?

    • Primalxconvoy

      Then you were a a photographer that I enjoyed thoroughly blocking from my Facebook experience. Spam is spam.

  • Youri

    its 2014 and their app still looks outdated

    • Dario · 753 a.C. .

      that's a big bug with an app around that

  • abobobilly

    I am guessing something major is about to go down after this. We better buckle up for we might not know what comes next .

  • Android Developer

    what's "Sponsored stories " ?

  • Dario · 753 a.C. .

    does anybody know why when you launch the app it actives the gps only for few seconds?? to track us?

    • NemaCystX

      Track us is the correct answer but also its used to find out quickly before you do any check-in's where your currently at so when you open it, it will find your location before you click the Check-In button to see the locations around you.

      But its also for location based ads which is also part of Sponsored Stories

      • Dario · 753 a.C. .

        yes, but none apps uses GPS to see location for ads. cellular signal is enought, why facebook has to use GPS that let them to have a very big precision?

        anyway i do the checkin something as one time at mounth. is it right to start gps everytime i launch the app only because i could do a checkin?

        i think they use it only to check out our position so to track us for something that is not ads.

        anyway it makes a battery drain too.. why don't they turn it off??

  • Tony Brooks

    I quit the FB app when they started asking for app permissions they really shouldn't need (Read and send SMS messages on my behalf?). I stick to Klyph Pro which is a much better Facebook app than the Facebook app

    • NemaCystX

      Nice ad

    • Primalxconvoy

      I made a custom group for people i wanted to see at Facebook (i named it "subscribed") and then bookmarked it in a the opera mini browser (i use dolphin for everything else). I renamed the bookmark "Facebook home" and I changed the icon and name of opera mini to "Facebook".

      Now, whenever I use it, I can access the (dumb) phone version of the site (which has more features and is easier to use than the smartphone site). I also see ZERO spam and only view a few people's posts (about the one or two times every other month I check FB these days, if that).

  • TiO2

    Facebook, ICS was released two years ago. Seriously.

  • Aditya Bhatt

    That's sad. Those were the only sensible posts in my feed.

  • Dave

    Are people still using this facebook spam?