06
Jan
aliens

If you've been following our CES coverage, you know that NVIDIA is quite proud of its next-generation mobile chips. To make sure you get the message of "unearthly technology," they paid a bunch of artists to create a crop circle outside of Salinas, California with a design inspired by the Tegra K1 and its Kepler GPU. I bet Dell's Alienware division is asking, "why didn't we think of that?"

kepler crop cirlce

The design of the crop circle roughly mirrors the actual layout of the Tegra K1 chip: you can see the five square CPU cores on the bottom of the central square. The area above them is meant to indicate the GPU, which has 192 Kepler cores on the actual chip. For the crop circle, the artists flattened areas to spell out "192" in Braille. That's a strange thing to include on a piece of marketing that's intrinsically visual - maybe they think that a visually-impaired giant will be wandering by.

Here's NVIDIA's promotional video chronicling the creation of the Tegra crop circle.

If NVIDIA wanted to create buzz leading up to its pre-CES announcement, I suppose they succeeded. The Braille-infused graphic has made its way onto local and national news sites over the last week. Unsurprisingly, at least a few UFO seekers seem to have fallen for the publicity stunt. But if you want to actually see this thing for yourself, you're out of luck - the owner of the barley field mowed down the design after it attracted too much attention from local media and UFO fanatics. NVIDIA failed to mention this in their blog post.

Source: NVIDIA blog

Michael Crider
Michael is a native Texan and a former graphic designer. He's been covering technology in general and Android in particular since 2011. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

  • Carsten Dietzel

    Damn, I cringed hard when reading that CNN article and couldn't even finish it. Are those guys serious?

    • Kidding

      No they are kidding !! Android Police is kidding too... AP paid the artists actually to create one ... See the date, its 1st of April .. you fool !!!

    • Cheeseball

      LOL. The comments in that CNN article are HILARIOUS! Haha!

  • http://www.flickr.com/photos/77537273@N03/ Herman

    B-but... why?

    I've never seen anything as random as a crop circle for promotion...

    • Faiz Abideen

      Well, it's meant to be viral.

  • Lukasz

    Local and national news sites links are the same.

    • http://thegumshoe.com/ Michael Crider

      Thanks. Link is updated.

  • Wifulated42

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  • DKT70

    Lol at the History Channel guy, he's the new Iraqi Minister.

    And lol at the Braille piece, above. Ha!

  • andy_o

    Holy shit, some people really got pissed off. Look at some of the hilarity in the comments at the NV blog. There's, like, a letter and stuff (which doesn't appear to be sufficiently funny to be a parody letter.) Also, a dude swearing off NV products.

  • TheFirstUniverseKing

    What a crop processor.

  • qweqwe

    tegra k1 perf fake as cropcircles ya?

  • dude
  • Random!

    Morse >> Braille