Smartwatch fans now have a new Pebble to drool over: the Pebble Steel. This is functionally identical to the original pebble, but it's smaller, thinner, and of course comes in a steel wrapper. This new model of the Pebble comes in black or silver colors and demands a $100 premium over the standard plastic model, retailing for an impressive $249.

Pebble Steel comes with a matching metal band and a bonus leather band, custom made for the unique head (which may not work with interchangeable watch bands). The plastic cover from the original is replaced with Corning Gorilla Glass - not as strong or scratch-proof as synthetic sapphire found on some watch crystals, but much, much better than the previous model. It also has an integrated LED light to indicate charging status.

pebble led

Here's the LED indicator light. Right now it's locked to charging status, but eventually it may be opened up to developers.


Underneath that shiny exterior, it's the same old Pebble smartwatch that the company has been slowly improving over the last year. Pebble will be showing off more partner apps and a look at the Pebble App Store later at CES. Those in the US can order Pebble Steel at starting today, and orders will begin shipping on January 28th.

Las Vegas, NV (January 6, 2014) – Pebble Steel, the premium watch for iOS and Android, is the newest addition to Pebble’s smartwatch family. Proudly announced today just in time for CES, Pebble Steel wraps everything users know and love about Pebble—clear ePaper display, week-long battery life, and waterproof design—into a slimmer, classic form factor. Available now in Black Matte or Brushed Stainless exclusively on for $249, worldwide shipments of Pebble Steel will begin January 28.

“With Pebble, we created an iconic, colorful, and sporty smartwatch,” says Product Evangelist Myriam Joire, “but we wanted to build something even more refined. Pebble Steel cranks the style dial to 11.”

Pebble Steel unites modern technology and timeless design, coming in two finishes: Brushed Stainless and Black Matte. All models are bundled with both a matching metal band and a black leather strap. The Black Matte Pebble Steel is crafted using a process called Physical Vapor Deposition to provide a tactile, deep black finish that’s also ultra-durable. Pebble Steel’s ePaper display is protected by a Corning Gorilla Glass lens with an oleophobic, anti-fingerprint coating. The housing also subtly incorporates a RGB LED light to indicate charge status. Like the original Pebble, Pebble Steel is waterproof up to 5 ATM.

“Our mission is clear,” says CEO Eric Migicovsky. “Create the gold standard for wearables that mesh perfectly with your everyday life, and build the fundamental ecosystem and platform for these devices.”

During CES 2014, Pebble partners Pandora, iControl, and Mercedes-Benz will feature Pebble Steel in hands-on demos of their new Pebble app integrations. These pioneering brands join ESPN, Yelp, Foursquare, and GoPro as part of Pebble’s growing app family, ready to bring tiny moments of awesome to Pebblers’ wrists every day.