30
Dec
nexus_10

In another twist to the story that just won't go away, the Nexus 10 has now disappeared from Staples' online inventory. Going to the tablet's former URL on staples.com now simply redirects you to their main tablet landing page, and searching for "Nexus 10" now shows nothing except for a case and some screen protectors.

When you combine this with the fact that the 16 GB Nexus 10 has been out of stock on Google Play since October, could this mean a refreshed Nexus 10 is ready for launch? Not really. What this likely means is that the Nexus 10 was not a big enough seller for Staples to place another order once their stock was depleted. There's no shortage of other mobile devices out there that are ready to fill that hole in its warehouses.

staples

Before you start getting your hopes up that this could mean a new Nexus 10 in the near future, remember this. When you strip away all the baseless rumor, speculation, and click baiting in regards to this story, you're left with one sobering conclusion. While few people would dispute that a refreshed Nexus 10 will arrive at some point in the future, there has not been one single piece of tangible evidence to suggest that it's ready for market:

  • There have been no FCC filings that have looked remotely suspicious.
  • There have been no ghost devices or suspicious Android build fingerprints sighted at GLBenchmark and other sites of that ilk where people often find pre-release devices.
  • There have been no leaked photos that weren't obvious fakes.
  • There are no indications of a new Android KitKat release to coincide with a device launch. Not once in history has a Nexus device launched without a new version of Android to launch alongside it. Once we start seeing legitimate fingerprints of Android 4.5/KitKat MR2 builds, then it would be logical to assume there could be a device launch around the bend. Even then, though, that's not a foolproof indicator since Android 1.1, 1.6, and 2.2 all launched without a new device to coincide.

This is to say nothing of the countless rumors regarding the manufacturer of this mythical device. It started with Samsung being the chosen one, due to a tweet from a WSJ journalist which cited a quote from Sundar Pichai. He later clarified his comments, admitting that Pichai didn't specifically name-drop Samsung. There have also been some ridiculous reports (based on alleged advertisements of extremely dubious authenticity) claiming that LG will, in fact, be the manufacturer.

The most believable rumors, that Asus is the manufacturer, were at least created off of something slightly tangible. They're based mainly on photos of inventory screens from Best Buy and PCWorld, plus a screen photo of unknown origin that was leaked by @evleaks on Twitter. While inventory screens can be a good indicator that a product is coming soon, the first screen was leaked over four months ago, and the most recent one is over 2 months old.

To further add to the enormous dog and pony show that this Nexus 10 story has become, every rumored launch date, be it alongside the Nexus 5, Black Friday, or Cyber Monday, has quietly come and gone.

Shawn De Cesari
Shawn is a web developer by day and XDA's resident archivist for Nexus and Google Play Edition device OTA updates by night. When not immersing himself in code or Android, he can be found hunting down antique signs, taking road trips, listening to music, or playing video games. His phone of choice is a Sony Z Ultra Google Play Edition.
  • mustbepbs

    Did the original Nexus 10 even sell remotely well enough for them to justify a new one? I mean, it IS Google we're talking about, they don't exactly need a financial reason to do something.

    • Haunter

      While I don't have any solid numbers or sources to back this up, I want to say it sold reasonably well. It went out of stock pretty quick during launch last year with the N4. I picked mine up with the second batch when it was made available again a week or 2 later.

  • https://twitter.com/#!/psychomaniac189 psychomaniac189

    It's only Staples. Maybe if the play store removed it I would be interested, but its just staples...

    • remister

      16GB version has been out of inventory forever. Only the 32GB remain. I am still thinking of getting one...

      • drew

        If Google is reading this... Please push an official statement out stating the status of a 2014 nexus 10+. Let people either save the current in the bank for it or find something else to purchase for the time being. I swear if I buy a tablet soon and the nexus surfaces I will hate google with a passion.

        • drew

          Hell just give a hint, tease, easter egg... Something

    • sagisarius

      I think if other stores start to run out too... that will be more of an indicator.

    • zeum

      wal-mart and bestbuy dropped the price by $50 last week too. something is coming.

      To the blogger: having no fcc filings means jack. lots of companies will announce a product before filing it. also as of last year products can be filed stealth. thank apple for that loophole.

  • Joshua Bailey

    If I am Google, I work on releasing a legitimate android laptop as the Nexus 10 replacement. a nice 10.1" super res screen with a transformer like dock running stock Android would make the 10.1" form factor much more enticing.

    • Steve Freeman

      Get a bluetooth keyboard case for the Nexus 10. Done.

      • Joshua Bailey

        Not done at all. If you have ever used the Transformer, you would know that it adds upwards of 5-10 hours of extra battery life, an SD card slot, fullsize USB port and doesnt use up the Nexus 10 battery life with Bluetooth.

    • symbolset

      The margins on the Nexus line are so small it makes sense for Google to let their retail partners run out of stock, then to run out of stock themselves before unleashing the next generation tablet. That way the OEM, retailers and themselves don't have to fire sale inventory below cost. The inventory cost on the 2012 Nexus 7 must have been brutal.

      The money so rescued can be used to buy up inventory of the next generation for the inevitable sold-out condition we all know is going to happen on launch day. There is no way they could make enough to satisfy this pent-up demand.

      Apple does the same thing, though of course with margins so high on their iThings they can afford to have a few million to sell at a profit as refurbs.

    • Mr E

      That sounds cool and all, and Imma let you finish... but I'd really like a Nexus with an active digitizer/stylus

  • duse

    I honestly have no idea how Google is dropping this ball so hard. Even if the Nexus 10 didn't sell as well as they hoped, that is not reason to give up on the 10" tablet space, it's reason to double down their efforts and try again. The full-size tablet space is essentially the next era of "PCs". Sure many people will buy large smartphones and small tablets like the iPad Mini and Nexus 7, but tons of people are going to want a bigger screen and a good keyboard accessory for basic computing, and will use that in lieu of a PC altogether. The popularity of the iPad proves this, it sells in droves and the iPad Air is completely unmatched by anything in terms of specs, performance, size, and battery life. Is Google really going to give up this market segment and let Apple own it? They will be regretting that decision in a few years when iPad sales have completely replaced most PC sales and Microsoft, Samsung, et. al. have failed to give them competition.

    • Matthew Toomey

      If the rumors of a dual booting Win 8.1 / Android 4.4 tablet or laptop are true, IMO, that would be the "next era of 'PCs'". As an Army guy, there is still too much I do that requires Win (read, USB and CAC reader + firmware + software) that requires me to crack on with a laptop. I have to believe there are other professionals stuck in the same spot I am.

      • duse

        Yeah, plenty of people who need a full PC still, and that won't change, but I would still argue the "average" consumer's needs are fulfilled by a tablet with the occasional keyboard dock added on, and this market is being almost entirely served by the iPad. Google is missing huge opportunities.

      • Mike Reid

        Many of we Android software devs prefer Linux and have no Win PCs, or one old laptop in a drawer somewhere.

        And that's fine most of the time. Until we have to update an HBoot, run an RUU, run Odin or Motorola's mfastboot or whatever. There are alternatives that work in some cases, and various tricks, but not all.

  • http://www.androidpolice.com/ Shawn De Cesari

    I didn't feel that it was relevant to the article, but I figured this would be worth putting in the comments. I wouldn't be shocked at all if Google goes to an 18-month release cycle for 10" Nexus tablets. There was 21 months between the Xoom and the Nexus 10. I don't really think any 10" Android tablet line could claim to have enough of a market to make yearly refreshes a worthwhile endeavor. Don't be shocked if we don't see a new one for a few more months still.

    • mustbepbs

      Agreed. The Nexus 7 is at a more refreshable price point. Granted, the iPad refreshes every year, but the iPad has a lot more mindshare than the Nexus 10 ever could. I think it makes more financial sense that way, given that mobile platforms are at a plateau.

      • http://www.androidpolice.com/ Shawn De Cesari

        Plus, one year hasn't done much to diminish the Nexus 10's might. It's still arguably the best 10" Android tablet you can buy.

        • Michael Pahl

          While that might be true, Google would be justified in releasing a new 10" tablet based on the random reboots of the original alone... amirite?

        • Mike Harris

          That right there is the reason it doesn't bother me. My Nexus 10 still feels like an amazing product when I use it (which is rare for me, unfortunately). I think it's great that Google holds back from releasing a new version that might not be that much better.

        • dz11

          The Toshiba Excite Pro has the same screen resolution as the nexus 10 but also has a tegra 4 processor and SD card slot. It benchmarks 50% to 200% faster than the nexus 10. I got one for only £169 from Amazon. It is better than the nexus 10. The new nexus 10 will hardly be any faster but will probably cost twice as much. Save your money and get an Excite Pro for much less money.

  • http://www.androidpolice.com/ Artem Russakovskii

    I think they'll release the new one around I/O 2014.

    • TechWings

      I'm thinking the same thing. They probably want to get their tablets on the same release schedule.

  • Matthew Toomey

    It would be nice to have a 10" tablet with LTE in it that doesn't suck/have TW. I go to sleep thinking the Nexus 10 refresh will have LTE.

    • http://www.androidpolice.com/ Shawn De Cesari

      If it did, I'd be first in line to buy it. The Xoom is almost 3 years old now, stuck on Jelly Bean 4.1 officially, but it's still the only 10" Nexus tablet you can guy with LTE, or any cellular connectivity at all for that matter.

    • symbolset

      Make mine wifi only. I have LTE tethering on my Nexus 5.

      • http://www.androidpolice.com/ Shawn De Cesari

        Even with tethering, I still prefer an LTE tablet, personally.

        • Mr E

          If I didn't have to pay for another line of service, I'd agree.

          • http://www.androidpolice.com/ Shawn De Cesari

            The way I view it is this:

            With the advent of modern day data sharing plans like Share Everything on VZW and MobileShare on AT&T, adding a tablet to my existing data plan costs me $10 per month. It's a convenience fee. $10 is worth it to me to just turn the tablet on and have it connected. It's worth it so that I don't enable tethering on my phone, put it in my pocket, forget about, and end up with a dead battery 3 hours later when I pull it out to check my notifications.

            And I've also seen people say "Well, the $10 isn't the end of the story, though. You also have to up your data plan if you use a lot of data." That's true, but you'd be using the extra data whether tethering with your phone or having a separate line. So honestly, that just comes along with the territory when you take your tablet out with you.

            But hey, that's why they make both connected and WiFi-only tablets. Everyone gets what they want and gets what works best for them.

          • http://the-jade-domain.com Jaime J. Denizard

            I totally agree but sadly TMo still doesn't (or will it ever?) have a shared plan. But hey, at least they give you 500MBs for free for your tablet! That's something.

  • Ghisy

    Hmmm. I guess I'm gonna watch closely what Asus will be unveiling at CES and/or MWC this year. Their Android is pretty close to stock and I think their tabs are still easily rootable. I almost got a TF701 recently but I'm sure a refresh is coming really soon.

  • wekebu

    This wait is killing me! I have been watching for this release since July. I even sold my Transformer in prep for the new Nexus 10.

    Could Google just say whether they plan to refresh the N10, please. If it's No, then I can get on with my life and select Plan B tablet.

    • Brian Rosman

      I was in the same boat for months. My Transformer quit on me, and I needed a replacement. I clicked constantly on every Nexus 10 rumor click-bait site (these guys change their page every day or two, with no new information). I despaired after Christmas when nothing surfaced (pun, get it?). I can't wait, so in the end, I just got the LG G pad 8.3 - Google edition - with a bluetooth keyboard. It will do for now, but I really want a Nexus-quality, Transformer-style keyboard dock included 10-incher.

  • Aaron Berlin

    I'd like to know why I keep getting pushed clickbait links about the pending launch of the Nexus 10 by Google Now. It's a little embarrassing for ol' GOOG.

    • symbolset

      Because you keep clicking the link, viewing the ads, and so paying the author to bait you with headlines.

      • Aaron Berlin

        I'm only human!

    • sagisarius

      Yeah, I've noticed that International Business Times runs a "story" about a new Nexus 10 about every other day... that is mostly garbage just to get clicks. I've had to start removing a lot of search results when I'm looking for news about it.

  • Aaron Berlin

    Come on, Google, give me the the Android and Chrome OS dual-booting Nexus 10 I've been pining for!

  • C-Law

    Walmart still has the 32gb on sale for $449 and newegg has open box/refurb 32gb for $295

  • Fatal1ty_93_RUS

    I just hope that Google is not ditching the 10" market, N10 really needs a second generation with better hardware, Sammy just couldn't make a tablet that can run AOSP perfectly

  • Nicolas C.

    in my opinion they'll release something like a sammy note gpe or an asus transformer gpe

    • Mike Reid

      Google wants Samsung to lose some dominance and for other OEMs to rise out of financial losses.

      I'd prefer that too; healthy competition is good.

  • Moni Latosky

    Please Google if your reading this...do make another 10....I'm having a problem with my eyes and I know that this is why people like the bigger screens! Its easier to see, type, and use. I have the 32 GB and sure it had some issues but you fixed them all. I love my tablet! I did all the research between yours and apples and I still am happy with my choice. I love my Google Nexus 10!!!!

  • Tod Leamon

    Will buy whatever comes out, when it comes out. Until then I'll get by with an older Acer tab.

  • wat

    IMO price point of the original killed it. The resolution was entirely unecessary and very expensive at the time of launch and there were tons of cheaper alternatives without losing much. Let us be realistic here, if it had the exact same internals as the Nexus 7 only with a better screen and bigger battery it would be fine and should only cost a little more than a nexus 7. Trying to go for max specs like they did at the time for max cost only killed its potential.

    • http://www.androidpolice.com/ Shawn De Cesari

      Looked at the price of other 10" Android tablets at the time of the Nexus 10's launch? The N10 wasn't outrageously priced, especially considering its hardware.

      • dz11

        The nexus 10 wasn't outrageously priced when it was released but it is now and the new one will be outrageously priced too. Look at the Toshiba Excite Pro. It has the same screen resolution, a tegra 4 processor (much faster than the one in the nexus 10), an SD card slot, all that for £169. How did they manage that? It just goes to show how much nonsense is being written about the nexus being sold with very little margin, etc.

        • wat

          Where is it £169?

      • wat

        I don't see how that refutes the point in your mind. Who is to say I am implying other 10 inch Android tablets were price worthy then?

    • Ryan Rupp

      Still cheaper than an ipad though.

      • pdrito picapiedra

        Cheap enough to compete with the old ipad, but not with the new iPad Air. Personally I'd be happy if I could get an exact iPad Air clone, only running Android instead of iOS, even if it's not cheaper.

        Not holding my breath though.

        • Ryan Rupp

          Well I seem to have lucked into a cheapish ipad2 just has a cracked screen to replace. Guess I won't be going android any time soon

  • Nepherael

    Walmart has also removed it from their inventory. An employee told me they would not be stocking it anymore. Just more food for thought

  • Dasher

    I think that Google doesn't expect to make huge profits on their Nexus devices. They create them as a way yo establish a technical baseline of what to expect from Android. In other words as long as there are large tabs then Google will release a Nexus version.

    My prediction is, either Google will lease a 12 inch tablet (similar to the Samsung Pro but without all the bells and whistles - which has been filed with the FCC) or they will release a tablet with one of those new Intel chips.

  • dz11

    I have to laugh at people still holding off for the new nexus 10. I just got a Toshiba Excite Pro with the same screen resolution as the nexus 10 and a tegra 4 processor plus SD card slot for only £169. When the nexus 10 is finally released it will hardly be any better but will probably cost twice as much. I was interested but Google have missed the boat completely.

  • Cory Wilson

    Maybe the nexus 10 was just a contract obligation from Samsung and Google never originally intended on making another 10 inch? Just a thought. It does seem kinda half assed using some experimental dual core that isn't even powerful enough to render transparent nav/notification bars, and man is it one ugly beast! I'd really like to see an all new one done up with the same styling as the nexus 5/7 and a real snapdragon 800 no exynos dual core a15 bullshit this time!

  • Ryan Rupp

    Ill probably die a little inside if there isnt a new nexus 10. I dont need a 7" tablet. I have a nook color already for that size so I dont want to replace it just yet. I need the larger form factor and just want a clean android device with no other manufacturers Junk UI or apps on it. not saying I couldnt root and change that, I just dont want to have to do it.

  • remister

    Whoa, both version of Nexus 10 are out of stock. Your move now GOOGLE!