I've gone hands on with nearly every member of Blu's Life family at this point, and they've all lead up to this phone. The first four members of the Life line – the Play, View, One, and Pro – vary mostly in form factor, though the Pro also features a faster processor than its siblings. Up until the now, the general gist of the Life line has been: quad-core processor, 1GB RAM, and a 720p display. Not awful, but far from the flagship phone that many users desire (to be fair, the prices are also far from flagship, too).


That changes with the Life Pure, Blu's first real flagship device, which brings two specifications that many users are going to appreciate: a 1080p display and two gigabytes of RAM. Here's a look at the full spec sheet:

  • Display: 5-inch 1920x1080, with Nex Lens and Infinite View Technology
  • Processor: Quad-Core 1.5GHz MediaTek MT6589T
  • GPU: PowerVR SGX544
  • RAM: 2GB
  • Camera: 13MP rear shooter, 5MP front
  • Storage: 32GB
  • Ports: microUSB, 3.5mm headphone jack
  • Wireless: 3G 850 / 1900 or 850 / 2100; Wi-Fi, Bluetooth 4.0
  • OS: Android 4.2.1
  • Dimensions/Weight: 142x69x7.7, 128g
  • Battery: 2000mAh
  • Price: $350

Right out of the box, the Life Pure feels different than any other Blu device I've used. Each member of the Life family has its own distinct fit and finish (well, aside from the One and View, which are basically identical aside from size), but the Pure is in a league of its own. If someone were to merge the iPhone 5 with the Nexus 5, the result would be something very similar to the Life Pure – a trait that seems to stay consistent throughout the software experience as well, but we'll get to that shortly. Aesthetically, It's a sleek, thin device with a boxed-off unibody design. The undersized power button and headphone jack are both on top of the unit, the volume rocker is on right side about a third of the way down, the microUSB port is sandwiched between the two bottom-facing grills (one speaker, one mic, like the Nexus 5), and the microSIM slot is found on the left. The back of the unit is very clean and minimal, with the device's 13MP rear shooter on the top left and a small Blu logo on the bottom. The unit Blu sent me is flat black and very reminiscent of the Nexus 5, though the phone also comes in white (completely white, not that panda crap).


All of the Blu phones I've used had beautiful displays, but that's even more true on the Pure's 5-inch panel. Full 1080p is generally quite becoming as it is, but Blu's Nex Lens and Infinite View technologies make it even more gorgeous. Colors are rich and vibrant without being oversaturated, text is sharp and crisp, and the entire panel just pops off the front of the screen. Every time I turn on a Blu device, I'm always amazed at how beautiful the display is. It's simply a pleasure to look at.

wm_IMG_3952 wm_IMG_3953 wm_IMG_3955

The Pure's software is the first major overhaul I've seen on a Blu device since the Life Play, which still retained a somewhat stock-ish feel. From the lockscreen to the launcher and beyond, however, the Pure is something different entirely. It's slightly reminiscent of MIUI, in that there is no app tray – all apps are just thrown onto the homescreens (yes, like on iOS). While simple and convenient, this also has its downsides: no widgets. I personally don't care for this method, but iOS users coming to the Android side of things will certainly feel right at home; long-time Android users, however, will likely want to jump ship to something like Nova or Apex. Nothing wrong with that.

Screenshot_2013-12-19-10-38-24 Screenshot_2013-12-19-10-39-56

In the short time I spent with the Life Pure before the announcement, I didn't notice any hint of lag, though I have to admit I wondered how the MediaTek chip and PowerVR SGX544 GPU would handle the increased pixel count. Turns out that it powered through every task without an issue – even a round of Dead Trigger 2 proved to be a fast, fluid experience (even with a Rager up in my face and no less than five zombies surrounding me). I know that a lot of users scoff when they hear "MediaTek," but it gets the job done, and it does it without sacrificing battery life.


I can say without a doubt that the Life Pure is Blu's best phone to date. The 1080p screen is absolutely gorgeous, and the extra gigabyte of RAM is always welcome addition to any phone – the more you use it, the more you'll be glad it's there. The overall form factor is thin and light, and it's incredibly sleek. At just $350, it's hard not to recommend this phone as at least an option for someone who's looking to buy off-contract without breaking the bank.

MIAMI, Dec. 20, 2013 /PRNewswire/ -- BLU Products, one of the fastest growing mobile phone manufacturers in the world announced today the BLU LIFE PURE - the latest member of the extremely popular BLU LIFE Series of smartphone devices delivering stunning design and premium build quality with flagship performance. The new BLU LIFE PURE focuses on gorgeous design and beautiful software, appealing to users who wish to own a piece of modern art, without sacrificing their desire for the latest technology available in a smartphone.

"The Life Pure as its name suggests is art in its purest form, created from a single piece polycarbonate using the latest CNC technology, then each individually hand crafted, resulting in beautifully designed hardware,"  said Samuel Ohev-Zion, CEO of BLU Products. "When combined with equally stunning software, the final result is a device that should be appreciated as different and captivating to look at."

Maintaining a focus on good looks, The BLU LIFE PURE uses a Full HD 1080p 5-inch display with 441 PPI from JDI (Japan Display, Inc.) resulting in sharpness, brightness, contrast, viewing angles, and performance which are among the best available today on any smartphone device in the world, paired with an extremely thin bezel and smaller frame which is the perfect size to handle, in addition to OGS and full lamination technologies on the touch panel, resulting in an extremely thin design of just 7.7mm.

The BLU LIFE PURE features the most advanced 13MP camera ever in a BLU device with advanced technologies and software such as second generation back-side illumination, anti-reflection coating, and a 5-element lens, resulting in amazing photos at any time, as well as a front facing 5 megapixel camera capable of Full HD imaging, coupled with software such as auto beauty effects and instant facial beauty support for selfies.

Powered by a 1.5GHz Quad-Core Processor with 4G 42Mbps HSPA+ modem, the BLU LIFE PURE is designed to enhance the lifestyle of mobile phone users with fast performance for multi-tasking and graphic intense gaming, coupled with intelligent power control system for astounding battery life, in addition to large 32GB memory storage capacity and 2GB of RAM. 

Software improvements on BLU LIFE PURE include a custom user interface, designed for pure simplicity of use and beauty, along with advanced smart gesture and motion sensor technology such as Smart Dial, Smart Answer, Alarm Pause, Gesture Answer, Picture Air Browse, and Video Smart Pause controls.

Sound on the BLU LIFE PURE is equally impressive with advanced DTS surround audio technology for a superb music playback experience, along with further sound enhancements such as Dual Mic Noise cancellation, and Stereo Recording.

The BLU LIFE PURE is available in Matte Black or Ceramic White Finish, already in production and shipping to several distributors, dealers, and online retailers in the US and Latin America with a price of $349.00 unlocked with Android v4.2, while future software updates will be available through BLU's over-the-air Wireless Update Feature. 

Full Specifications Include:

  • Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1900, 850/2100
  • Display: 5.0 inch HD 1080 x 1920, with OGS and Full Lamination Scratch Resistant Touch Panel
  • Processor: MediaTek MT6589T Quad-Core 1.5GHz Cortex-A7 with PowerVR SGX544 GPU
  • OS: Android v4.2 Jelly Bean
  • Camera: Rear – 13.0 megapixel, BSI Sensor, autofocus with LED Flash, Video Record 1080p @ 30fps; Front – 5.0 megapixel
  • Connectivity: WiFi b/g/n, GPS, Bluetooth v4.0, Hotspot, micro-USB, FM Radio, Wi-Fi Display
  • Sensor: Accelerometer, Proximity, Gyro
  • Memory: 32GB internal memory, 2GB RAM
  • Dimensions: 142 x 69.4 x 7.7 mm, 128 grams
  • Battery: Li-Ion 2000mAh
Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • Plerisei


    • http://meatcastle.com/ Youre My Boy Bloo

      We all hope you get raped with a hunting knife.

      • Justin W

        So, a machete?

  • http://googleplus.VoluntaryMan.com/ William Thieme

    Reading this article, I was getting more and more pumped about this phone.
    Then i saw that it had stopped being similar to stock android and I lost all interest.
    What a letdown :(

    • Mike Reid

      And I'll keep scoffing about MediaTek until we see reasonable numbers sold in 1st world countries and the buyers aren't regretting their purchases within a few months.

      I don't care if they're only sold at Walmart etc.; if 1st world people get reasonable value for the money I'll stop scoffing and may pick up a few myself.

      One $400 tablet that lasts years is better than 4 $100 tablets that least 3 months each. Any Nexus tablet is a better "investment" so far, IMO.

    • [A]dri[A]n

      Yeah, that UI is gross -.- No app tray? Ugh Haha If I wanted some lame launcher, I'd get an iPhone Lol If it had stock Android, I'd probably consider getting it.

  • Hideaki

    It's $350... you can get a Nexus 5 for that price. How is this exciting?

    • iconwodan

      A new different up and coming player in android is always a good thing.

    • Ivan Martinez

      Nexus 5 is subsidized, this device isn't. It's good for the industry in order to drive prices down as well as offer another high-end device at this price point.

      • Gregorio Parra Robles

        The Nexus 5 price at $350 is full retail price, not subsidized.

        • Ivan Martinez
          • Justin W

            You just used cnet as a source...

            Also, the Nexus 5 may be subsidized slightly, but it's very little if it even is. It's more likely got a very slim (read: less than $10 or so) margin on each sale of the device.

          • Ivan Martinez

            If the LG G2 is $600+ off-contract, how is the Nexus 5 (which is based off that phone) only $350? Why was the Nexus One sold for $500+ directly through Google back in 2010? While Google hasn't said so, I think it's safe to say that Google is significantly subsidizing the N5 and selling them at a loss in order to drive sales, most likely to increase traffic to the Play Store.

            Also, sorry for quoting CNET. I Googled "Nexus 5 Subsidize" and that was the first article from a "reputable" site I saw.

            The point is, this is a positive story for the industry and consumers alike. Not every company can subsidize like Google can, but if more companies like Blu fill the ranks with cheap, high-end phones, the more prices will drive down all across the board, and $700 high end phones will hopefully become a thing of the past.

          • Jim Nosrati

            The G2 is marked up quite a bit to be $600, the cost of manufacturing it is only slightly more than the nexus 5. The price of the nexus 5 on the play store isn't really subsidized, it is simply heavily discounted since google wants you to get the phone and use their services, their profit margins can be much lower. In countries without the nexus 5 available on the play store, it is sold directly from LG at about the price of a G2.

          • Allan

            Why? Because every OEM gets showered with $$$ every time a phone is sold.

            The cost of building the Note 3 hovers around $300. The full retail price is $750. Your point?

            No, they will not become a thing of the past unless companies like Motorola keep up the magic that they're doing with the Moto G/X, then maybe we'll see a glimmer of hope.

          • Gabernasher

            What's Apple's profit margin? ~50%? That's how it's not subsidized, it's just not marked up like a mother fucker.

        • [A]dri[A]n

          The Nexus 5 is actually around $500-$550. Google just sells it to you for the lower price.

          • Gabernasher

            Resellers who buy it for $350 - $400 sell it for a profit, that is true, does not make the price higher.

          • Allan

            So you're trying to convince me that it takes $250 dollars more to make a n5 than a note 3? Nice try.

            It also does not cost $50 to add 16GB of emmc NAND.

    • Derail Doax

      Because this is a 32 GB 5" 1080P phone for $350. The 16 GB Nexus 5 is $350 and the 32 GB Nexus 5 is $400. So it's a little bit of a savings. The one big downside IMO is the lack of AWS bands included. If it has ATT and T-Mobile bands I'd take it seriously. The phone itself is great, the frequency compatibility isn't. Also technically BLU is one of a handful of American phone companies left. The big ones obviously are Apple and Motorola, the only other one besides BLU that comes to mind is Kyocera. Isn't Kyocera a US company?

      • psychoace

        They are a Chinese company not an American one

        • Derail Doax

          I've heard your rants on every BLU article before and I understand your frustration with them due to your experience of early hardware failure and a lack of follow through by BLU with their warranty. Also I'd like you to understand that I'm not a BLU fanboy, I've never owned one of their products and when I even got close to buying one I chose a Moto G over one of the BLU competitors.

          But acknowledging your previous experience one has to question if you're simply filled with hatred for the company and have a skewed outlook on the company and any future products they release. Lord knows I have that hatred for Sprint, so I'm not immune. But that leads to some questions to the validity of your claims.

          #1. How sure are you that CT Miami is a Chinese company? Many US companies have offices scattered around the globe. Motorola does, Apple does.

          #2 How sure are we that BLU is selling White Box Chinese phones? How do we know that their claim of "Designed in America" is a lie? Tons of American companies develop phones here then sub them out to unknown Chinese factories for production. Motorola does it, and Apple does it. Maybe they have a working agreement like Google does with manufacturers for their Nexus line. They draw up the design and specs and work directly with a manufacturer to have it produced and their own software installed before it's packaged.

          #3 The BLU Life Play is sold in China and India as the Gionee Elife E3. Yet I can't seem to find similar identical models for other BLU phones like the Studio 5.5 or the Dash Music 4.0. I've scoured Alibaba, Aliexpress, eBay to try to find them and have come up with nothing. Gionee doesn't sell any other models that are similar. So how do we know that CT MIAMI hasn't signed some agreement with their manufacturer that they get a discounted production cost by allowing the factory to badge models under their own brand or sell regionally to other companies?

          Too much about this privately held company is a mystery and in the end who cares who manufacturers it and who owns BLU. Even if this doesn't get updates as often as the Nexus 5 this is still a good deal, and could possibly be a very well made phone. Just because Chevrolet had unreliable oddly designed Corvettes in the 80's doesn't mean the new Corvette is bad. Companies tend to grow over time and refine to get better or they fall off the maps. All I'm saying is you can't judge forever on a single bad experience.

      • Allan

        A few reasons why.

        1) Only God knows how cheap the MTK6xxx chips come these days. That company is extremely closed-source, and powers phones that are low in performance and low in price. The $350 price tag isn't really a surprise.

        2) Because of that, you can forget root and ROMs. Probably not going to happen.

        3) They're a Chinese company. I think that says quite a bit about the price tag that can and should be expected from them. Look at all the budget and mid-high range phones coming out of India and China.

        4) Most of all, just because the simple spec sheet that they give you puts this device on par with the N5 doesn't mean it is. We've already seen that this

        5) Forget about device support or dev community, you're probably not going to get any. Or updates for that matter. The same couldn't be said for the N5.

        • blast0id

          bitter fanboy much?

        • justin

          There are already a few of blus devices updated to 4.4 kit Kat

      • Jordi

        It has got the bands for HSPA+ on T.Mo

        • ProductFRED

          No it doesn't. It lacks 1700/2100 (AWS; you need both). It will work fine on AT&T HSPA+, and on T-Mobile on in refarmed areas (where 1900 MHz is used).

          • Tuấn Ankh

            wait... you need both 1700 and 2100 in order to get T-mobile HSPA+? I always thought 1700 mhz is the only band required to get T-mobile good HSPA+ coverage and speed.

          • ProductFRED

            AWS means 1700 MHz is used for uploads and 2100 MHz is used for downloads. 2100 MHz is in all devices, so the other half, 1700 MHz is what's required in non-refarmed (1900 MHz) areas. If you see "1700 MHz" or AWS listed under a device's specs, the 2100 MHz is also there (the 1700 MHz is useless alone and wouldn't be there if 2100 MHz wasn't there).

          • Tuấn Ankh

            It kinda makes sense, but now something is confusing me more. The specs for the US version of Moto G says "UMTS/HSPA+ up to 21 Mbps (850, 1700 (AWS), 1900 MHz)" and I don't see 2100 MHz anywhere even though it says AWS. Does that AWS mean it already has 2100 MHZ?

            And oh well, I don't understand these individual who downvoted me. I was just freaking confused. xD

          • ProductFRED

            AWS = 1700 MHz & 2100 MHz [both, together]. They were just lazy and only wrote out 1700. So really, the US version is 850, 1700, 1900, 2100. The US and Global versions both will work on AT&T (which uses 850 and 1900 MHz), but only the US version will work on T-Mobile, which uses 1700 and 2100 MHz.

          • Tuấn Ankh

            Ok, got it. Thanks very much. Now I can feel safe to get the US version of the Moto G for my trip abroad since that country uses 2100 mhz band for 3G.

          • Fred Chiang

            they refarmed all their towers so they work with 1900/2100 o_o for hspa+

          • ProductFRED

            You don't understand what AWS is. AWS means 1700 MHz is used for uploads and 2100 MHz is used for downloads. Also, they didn't refarm all of their towers. There are still plenty of areas that still operate on AWS only with no 1900 MHz yet. I'm saying this and I live in NYC.

          • JMAN91

            So will this get at least 3g all the time if it can't get h+. I'll be using this with straight talk.

          • ProductFRED

            With the AT&T SIM.

          • Justin

            My wife has it and it gets h+ just fine on t-mobile every where we go

          • ProductFRED

            Yeah, because it's on the refarmed network.

      • Jordi

        It has got the same bands that the whole Life series has, so ir will work on AT-T and T-Mo.

      • justin

        It is for t-mobile and at&t it takes a Sim my wife has one on t-mobile lightning fast on h+

    • John Lord

      for me people like me who live in countries where the nexus 5 costs as much as any other flagship because we don't have access to the google play subsidized device,the price of this blu is really reasonable

      • Gabernasher

        You say subsidized, maybe Google gets it at a discount from LG because they...design and support the phone?

    • My name is….

      Because world exists only inside USA

  • Jacques Hragar

    Im a bit disappointed that android police isn't encouraging the boycott mediatek chips tbh

    • Derail Doax

      Why would they?

      • psychoace

        Because they break the GPL license that all Android devices are supposed to abide by. They have to release a kernel. Mediatek doesn't.

      • Cheeseball

        They violate the GPL without releasing any kernel sources and proper binary blobs. That's why phones with MediaTek SoCs lack custom ROMs and such.

    • edioi

      Why? It's a good chip inexpensive that gets the job done, more processing power than most people will ever need. This phone sells for $280 on average, and it's one of the best deals for a big phone out there.

  • Severo Rivera

    Well I happen to really like that two tone "panda crap" on the Nexus 5.

  • Weird Fetish

    Is it just me or whenever Cameron writes about any product review, he always loves them product.

  • Guest

    Not for T-Mobile, unless you like edge.

    • Derail Doax

      I was just going to comment on that. After months of considering getting a BLU phone I finally broke down and bought a Moto G. The 21 Mbps radio built for US Bands means I can use it on my personal line (ATT) and my work line (T-Mobile) without really having to hope I find a refarmed set of T-Mobile towers. Once BLU makes their phones 800 MHz, 1900 MHz, and AWS compatible I'll actually buy one.

      • Guest

        And that's why the Moto G is the only "budget" device I'm recommending to friends & family in the states. . . for many LTE isn't really necessary as 21 Mbps will get them by just fine.

  • Guest

    not a great video, but you get a better look at the device. looks like a nice design. . .


  • psychoace

    This device is a Gionee Elife E6 if anyone was wondering. They mention on the site that it has Gorilla glass 3, not some proprietary glass. http://gionee.co.in/E6/specification.html

    • Jordi

      The firmware is different, looks like its an actualized one and it's smoother

      • psychoace

        Are you suggesting there is some magic firmware that has been released that makes the crappy hardware in this phone not crappy? Any proof? The OS looks exactly the same.

        • Jordi

          Check the vídeos well, there are a few changes

          • psychoace


          • edioi

            Like, get a life. The hardware is not crappy, it's more than adequate for the masses. This is not a $650 phone. And, you're showing your ignorance relying on "benchmark" tests. Did you even read the review? No lag, not even when playing taxing games.

          • Rick James

            I have been a.blu user for a couple years now. Have been pleased with performance. The blue 5.0 had some bugs bit blue updated often and wasfine. Recently bought the new 5.0c HD and am very pleased with the kit kat is paired with a better screen and faster processer. I could only be happier with the.phone.if it had a slightly better camera. For the total shipped price of 164.36 of is an amazing device. Would recommend to anyone.

  • Allan

    I don't understand: SGX544 successfully powering a 1080p display?? IMPOSSIBRU

    In all seriousness, I don't see how it's possible unless they managed to clock it up to 800mHz without it burning a hole in the phone and the hand holding it.

    • siphyn

      If the SGX543 can power an iPAD, the SGX544 can surely power a 1080p phone. The powerVR chipsets have always been superior to qualcomms offerings.

      • Allan

        Are you for real? You realize that SGX543MP4 and SGX543MP3 denotes that there are basically four or three SGX543 units on die in an A5X or A6.

        You can't compare that to the MT6589 because it's a SGX544MP1 unit. 543 and 544 are the same except for better directx support. Plus, Apple deliberately keeps their screens at sub-720p to make the GPU shine.

        I can't believe I have to explain this.

        • siphyn

          You don't have to explain anything. You realize that the iPAD screen is 2048 by 1536 resolution, which is not sub 720p. Yes, it uses the SGX543MP3 to drive a much higher resolution and it does all that with less ram than this mediatek SOC. 1080p resolution with the SGX544MP1 will easily be doable. On top of that the MT6589T is capable of recording 1080p video at 30fps. Its not a snapdragon 800 crushing powerhouse, but honestly at this resolution it doesn't need to be.

          • psychoace

            Content is rendered at below 720p and then upscaled for the iPad. Kind of like the same techniques used on the Xbox 360 and PS3

          • Cheeseball

            This depends on the app though. The springboard (e.g. launcher in Android terms, hehe) runs at native 1536p.

          • psychoace

            Springboard is just icons ontop of a background. Not that hard to render.

          • Cheeseball

            Well, yeah, that's what I mean. Springboard is just 2D accelerated (not software rendered), so a single-core SGX 544 would suffice.

          • psychoace

            Also look on Youtube for reviews of the Gionee Elife E6. It's the exact same device as the Pure Life. You will see the gpu struggles to deal with 1080p

          • Allan

            Exactly, so there's something that's not obvious here. From the looks of it, DT2 is probably rendered then upscaled regardless of resolution on a phone. Otherwise there probably wouldn't be those horribly jagged and low quality objects and textures which I'm seeing on my N5. Maybe it's rendered at a higher resolution on tablets than phones? Just a thought that might explain this MT6589 and the fact that the 543MP3 beats the 554MP4 in some off screen tests.

            I am aware of the Retina iPad's resolution; it's the reason why the 543MP4 was incompetent and the 554MP4 struggled.

          • psychoace

            The only time you will see jaggies or low texture objects is due to apps and games not being optimized for 1080p displays. Throw on some high quality games or the Viral app for Youtube then you wont have any issue with your Nexus 5.

        • Cheeseball

          The 544 also has higher default clocks and takes up a slightly smaller die size. The article on Wikipedia is outdated.

          • Allan

            Hmm... that might account for it. Maybe Mediatek isn't telling us about how high it really clocks its SGX544.

            Still, this is quite impressive.

          • Cheeseball

            Yes, it is impressive for a single-core SGX 544. But when you play 3D games, that's where the lag starts. I tried CSR Racing on a MyPhone A919i which natively runs at 720p; it turned out sluggish, but playable. It was smooth while navigating through menus.

    • Cheeseball

      The SGX 544 in the MT6589T is single-core and runs at 357MHz. Yes, it can struggle at 1080p when running games, but for normal phone use it's adequate. In the Philippines, we have a lot of local manufacturers putting these into their flagship models, which sells for less than 400 USD.

      The Exynos 5250 (in the GT-I9500) has that same SGX 544 in MP3 configuration, three-core.

      The iPad 3 runs on the SGX 543 MP4, which is a quad-core GPU (denoted by it suffix). The PS Vita runs on the same GPU, but has added Sony-proprietary shader support. The iPhone 5 has it in MP3 configuration.

      The iPad 4 runs on the SGX 554 MP4, another quad-core GPU with support for more instruction sets and made on a smaller manufacturing process.

      And yes, they are superior to the Adrenos found in the Snapdragons (support more instructions and better video HW acceleration), but they're expensive to license, they take up a large area of the SoC and they tend to have higher power consumption. This is the reason why they're mostly found in Apple and other high end devices.

  • Michael Fontenot

    No LTE=deal breaker, unfortunately.

    • edioi

      Over half the country only has 3G.

  • Chris P

    *And of course*, menu-home-back button layout...

  • Kaiser812

    So... can this cool phone play Asphalt 8? LoL

  • Subrahmanya Bhat

    OMG! This is a Gionee Elife E6 clone :O design and even the specs are damn identical! :/ bad strategy!!

    • psychoace

      It's not a clone. It is the Elife E6 just rebranded for the US market. CT Miami (owners of Blu) is a phone distributor not a phone manufacture.

  • http://www.geekycult.com/ Asif Iqbal

    Isn't this exactly the Gionee Elife E6? http://www.mysmartprice.com/product/mobile/gionee-elife-e6-mst3404-other#techspec

    I think Blue is too late.

  • TimTheK

    Wait, so they are releasing a high-end phone that doesn't even operate on any LTE bands? That was "iffy" a year ago when the Nexus 4 came out....its unheard of today. All other issues aside, no LTE no thank you.

    • edioi

      It's not unheard of at all, more than half the United States only has 3G. I know, I know, most people think LTE is everywhere, it's not, not even close. And it's a flagship in context, a phone priced at $350 that sells street price for around $280.

  • Aaron

    Looks like a fantastic design. How is the camera?

  • jonathan3579

    It amazes me that they still have yet to make a pentaband device. You're a US company so why not make your devices compatible with both GSM carriers here?

    • psychoace

      They are an Asian company who repurposes international phone for other markets, like South America and the US.

      • jonathan3579

        Sadly, I saw all the posts above after commenting. I guess it all makes sense.

        • Jayfeather787

          It is an Asian company, but they are manufactured in Miami. Just saying.

  • Jayfeather787

    $350 is not a bad deal. I would buy the Nexus 5 over this, but this has a higher megapixel camera, an SD card slot and a removable batter (I think). The SD Card is a great addition, and in some ways, this is better than the Nexus 5. I see nothing wrong with a mediatek processor. The only problem I see this is the development support. There have been no development support for Blu phones in the past. However, if you are just wanting a good smartphone to buy that will play games well, and you are concerned about updates, then this is perfect.

    • psychoace

      This doesn't have a Microsd card slot

      • Jayfeather787

        Oh. Sorry. Then never mind. Nexus 5 FTW!!!

  • borrowedchief

    Bought my girlfriend a LifePlay a while ago. Great phones.

  • Guest

    Wait. the Android Police specs say its a 5 MP camera but the quoted specs say 13 MP which is it?

    • Jordi

      5 MP front facing camera and 13 MP rear facing

      • Guest

        just kidding I read that wrong. thank you

  • robblog

    I might by a Blu for a burner but this thing instead of a Nexus 5? Not a chance. You'll never get full benefit of tmobile hspa+ on 1900 mhz only and even if you did Nexus 5 is LTE. And good luck finding accesories, parts or custom ROM's for any Blu phone

  • blast0id

    I bought my fiancee a blu life play L100a due to the android police review, she was coming from a blackberry bold, so this was a MAJOR upgrade for her, even though it was very cheap in comparison... it was and still is a nice phone, but I'm beginning to be a little wary of their hardware support... she dropped and broke her screen, obviously not covered under warranty, so we payed the very fair price (I posted about this under the life play review if you really want to know the exact cost) to have it fixed and returned... well now the charging/data port seems to have failed, when I contacted service about it, they said because we had sent it to them for repair it was no longer under any kind of warranty (except for 90 days for the screen repair) so we would have to again pay about $100 to have it repaired and returned... well I've decided that is just too much for what is now a 6mo old phone and plus she never uses the data port, so I have an external battery charger and have ordered a spare battery so she can just keep one charged and swap them when it dies... so, I've honestly never had to deal with warranty because I've always bought my personal phones (HTC Rapheal, Vision, Amaze and now One) used via xda (Amaze)/swappa (One) and craigslist (Vision&Raphael). and never had problems with any of them... so maybe this is standard that the warranty is completely null/void if one repair is made to the phone even if done by the manufacturer themselves... but if it isn't normal... then well... choose wisely...

  • C.B

    Well my power button mysteriously stopped working. Now I have to plug the charger in to make a call, check email ect. I'm glad it wasn't my $300 or I'd really be pissed!

  • MikeKuplevatsky

    The BLU devices are definitely one of my favorite devices of all time. Partly be cause I love large screens (Studio 5.7). However, I have to say after using the Nexus 5 with its vivid screen, I don't like how dim the 5.7 is. Just talking about BLU here, not that specific phone the author reviewed. But I still would consider them the best manufacturer. Aside from LG Nexus devices.