Motorola has done many things right this year. The Moto X was an innovative phone that emphasized build quality and a handful of features - the opposite of Samsung's approach. The "Lazy Phone" ad campaign that accompanied it was humorous, informative, and memorable - something that can't be said for HTC's. The company has even released many of its exclusive apps into the Play Store to provide speedier updates, including the boring ones.

Now the Google-owned company is trying to innovate in a different way, by debuting a fully interactive physical ad in upcoming edition of Wired Magazine. Readers will be able to press a button on the page and change the appearance of the depicted Moto X, a sample of what to expect when visiting the Moto Maker website. Check out the video below to see it in action.

This ad will show up in January's edition of the magazine in select markets, so the vast majority of us may never see it outside of this clip. But hey, at least the video's cool. Now if only I could order the Moto X in aluminum.

Source: YouTube

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • evolutionx1

    This is amazing.. That is an innovative advertisement right there! Props to Motorola.

    • Keith

      Hopefully it's as effective as it will be expensive.

    • Brendan Dillon

      Amazing. Bizarre. Expensive. Kind of mind-boggling.

  • http://planetmew.com/blog/ Christopher Glass

    Not as good as the free Android phone, but it's something.

  • Ryan O’Neill

    Did I just watch an advertisement...for an advertisement?

    • http://bertelking.com/ Bertel King, Jr.

      Here's your mind. I just found it in pieces blown all over the floor.

  • Ty

    that... is..... AWESOME!

  • BKExcuse

    I just got my copy, blew my mind.

  • Cedric

    Now if only I could order the Moto X... (living in Europe...)

    • iDroiD

      Now if only I could see/order the Moto X (Living in Egypt -_-)