Samsung isn't saying exactly how many Galaxy Gears have been sold, just that it shipped 800,000. The Qualcomm Toq is going to be a much more limited in scope. Qualcomm is only going to make about 100,000 and now is your chance to get one. Yes, as promised, the Toq is on sale direct from Qualcomm starting today.

2013-12-02 11_44_11-Qualcomm Toq Store

The Toq will be $50 more expensive than the Galaxy Gear at $349.99. However, it will work with any Android device running 4.0.3 or higher (Jelly Bean or KitKat recommended) to display notifications on its Mirasol screen. This unique display is probably the reason for the inflated price and limited run. Mirasol is a technology Qualcomm has been working on and demoing for years. It's a type of reflective display that can conserve power by only refreshing when needed, like an e-ink panel. The difference is that it can display colors and refresh fast enough to act like a normal screen while still being sunlight-readable. Check out our hands-on.

TOQ-watch-front-black-350x350 TOQ-watch-left-black-350x350

Toq_Black3qrtr_Blossom350x350 TOQ-watch-back-black-350x350 TOQ-wireless-charger-black-watch-350x350

Qualcomm is making a white and a black version of the Toq, but only the black is available at this time. The initial batch is all going to pre-orders, but new orders placed today will go out in 1-2 weeks. It comes with a wireless charging dock (it's not Qi-compatible) and a separate cable. There's going to be some developer tools for the Toq, but the low volume means it won't be a huge platform for apps. Still, multi-day battery life would be sweet.

[Qualcomm Toq]

Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play. http://goo.gl/WQIXBM

  • Eli Friedman

    No, price. You're going the wrong way!

  • Anthony B

    While I understand the price being what it is, I was still hoping it would be a bit cheaper - looks like I'm sticking with the Pebble for now

  • Michael J Carroll

    Am I the only one that's excited for this, not because it's an awesome smartwatch (it is) but because of the doors this type of screen opens? People have been complaining for years about battery life. About 95% of the time, the screen is what drains the battery the most. By developing this screen more, we could create a new type of screen that would replace traditional screens because of its many benefits including reduced power consumption and ability to be read in bright sunlight.

    • Matt

      When my phone screen is on, it's almost constantly changing, so I don't see this screen really helping phone batter life. The few seconds between scrolls while reading a web page (or something similar) would be the only time it would really benefit. Otherwise it would be constantly refreshing. Unless I'm completely misunderstanding the tech.

      • Michael J Carroll

        The pixels on the Mirasol screen require no power once they are on. The only power used is when the pixel itself changes. The only time a backlight would be used would be when there is not any sunlight for the screen to reflect. Those two put together would save a lot of juice.

    • jbox

      +1 for Mirasol display.
      Though I still prefer a traditional Casio watch with 10 years battery life :)

  • Linh Giang


  • http://www.twitter.com/ninjustin ninjustin

    That's the first smart watch I've seen that I would even consider buying. I like the design, I like that it works with multiple phones, and the screen gives me hope that it both looks decent in daylight and will last a while on a charge.

    • Matthew Skalecki

      I'd go a step farther. This is the first smart watch that I consider to have a positive net-value. I would not use any of the others during daily life, even if they were given to me for free.

  • http://www.flickr.com/photos/77537273@N03/ Herman

    It's got a good display, okay.
    But what does it do, to justify that pricetag?