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Google's long, slow journey towards bringing Play Store media to all corners of the globe has advanced another step today: the Movies section has opened up to Android and web users in Italy. Italian readers can check the Play Store on their phone, tablet, or PC to see what's available for rent or purchase. At present it looks like most of the major American studios are on board for the new territory.


With the addition of movies, Italy has access to three out of five of the Play Store's media formats (not counting paid Android apps), with Magazines and TV Shows still unavailable to Italian Android users. Movies is one of the more under-represented sections of Google Play, with only 14 countries included on Google's list (and only three with access to TV).


Italian readers, please keep in mind that the selection of movies in the store and their prices are based on agreements with the studios and international distributors - you may not be able to watch all the movies available in other countries or on other content platforms.

Source: Google Play Support

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • lbrfabio

    Too bad you can't watch them in English...

  • Luca Comellini

    I can't understand why I can only watch the movies in italian...

    • Roger Siegenthaler

      Really? That's a straight up deal breaker for me :S

      That might also explain why Switzerland is such a pain to provide for as we speak 3 different languages, not even including english :/

    • gfdsa

      don't be a 1% :)

      • NathanDrago

        Don't worry, he's not ;-)

      • Luca Comellini

        Maybe I'm starting to understand why.... http://redd.it/1qj7n7

  • http://www.tech-help.it/ Stefano Cirimele

    only in italian and no TV shows.

    • gfdsa

      there are some in English with ITA subs. but yeah, local market ... same as it always was with the books and music

  • rasty++

    finally!! :)

    • kekkojoker90

      You are here too ;D

  • Rami

    I am in Italy, and I see the Movies tab in the online Play store and the Android Play store, but opening the "Play Movies & TV" app will still say "Play Movies is not yet available in your country.".. cache issues maybe?

    Anyway, as others already said, sad to see it only in Italian, I love watching movies in their original language. Any possibility to add this later? how is the situation in other non English countries that already have Play Movies?

    • Pyngwie

      Me too...seems a sort of staged rollout related issue

    • http://twitter.com/Rodrigost23 Rodrigo Tavares

      In the Brazilian Play Store, most of the movies are dubbed in Portuguese.
      But recently some movies appeared duplicated as "Movie Name (Dubbed)" and "Movie Name (Subtitled)", the latter being in the original audio.

  • Johan Lawless

    Wow, if it's gonna be local content then please don't let them activate it in Sweden, I'm so with the US store..

  • hoochiecoochie

    It would be good have a payment subscrition like Netflix

  • Ben Said

    As someone from a small country, Google Play will never be worldwide.

  • Pedro Madeira

    What's the typical setup for a movie in a movie theatre in Italy? Are all the movies in Italian or are they played in their original language?

    • kekkojoker90

      Italian except for few films.

      • Collutr

        Very few films. 95% of them are in Italian.

  • Chris Lambert

    Not to go off topic, but is anyone in the UK getting the card info layout now? I have the option in settings and an introduction card was in the app saying "pause for details on actors etc" but it doesn't seem to work.

  • Lorenzo Faccini

    Grazie Google

  • Gigi Marzullo

    I would like to add that last time google opened the device play store in Italy weeks before it opened it up in several others european countries. I wonder if this will follow the same pattern and if it's an attempt on google's part at finally taking seriously the EU market and opening every section of the play store in each and every country.

    • MeCampbell30

      I think you're underestimating the time it takes to negotiate these kinds of contracts and secure relevant content.

  • Pyngwie

    I want Netflix in Italy

  • pdditty

    Why can't I watch the movies I purchased from my computer in HD? The highest resolution is 480. This sucks,

  • mash

    That's laughable. Who still watch dubbed films and worse, who mandates that this is how it should be? Is this the 1980's??

  • mash

    @myself. Probably decided by one of the brilliant italian administrators running this regressive country. An old man in a suit I'm guessing. Good times ahead no doubt.

  • Ezio

    Tried today (Pacific Rim). It works good on Nexus 4 and with a Slim port adapter to watch the movie on tv, but HD is not so HD. Good service, but Google should improve it.