After months of AT&T exclusivity, the Moto X can now be customized on all four major American carriers. The Moto Maker website now includes models for AT&T, Verizon, T-Mobile, and Sprint, with custom color choices for the front panel, back panel, and accents. The Moto Maker tool also includes the engraving option for the rear panel that was heavily promoted during the device's reveal.

moto maker carrier

The options are the same as the customized AT&T model: black or white front and a choice of 18 colors for the rear and 7 accent colors for the power and volume buttons and the ring around the camera. You can also add a name or short message to the boot icon, select the default wallpaper, pre-sync with your Google account, and select a case or Jax headphones. Customers on AT&T, Verizon, and Sprint can buy the phone with a new contract for $99.99, or select the unsubsidized model for $499.99 ($50 less than the contract-free price on some carriers - not bad). T-Mobile customers only have the unsubsidized option. The 32GB upgrade, which is now available for all carriers, adds an extra $50 to either the contract or unsubsidized price. All Moto Maker purchases include a free Moto Skip NFC accessory.


All phones are shipped for free with an estimated ship time of four days. Moto Maker has yet to offer the much-ballyhooed wooden backs panels, but we haven't heard any news of feature cancellation, so they should be coming sooner or later. The Moto X is more competitive at a lower price, but with new options like the Nexus 5 from all carriers except Verizon, it might be a tough sell even with the Moto Maker customizations. Just a reminder: the AT&T and Verizon models have a locked bootloader, so tinkerers and ROM addicts should check out the Developer Editions sold on the Motorola store.

Source: Motorola Blog

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • jonathan3579

    I have a Nexus 5 and I was waiting for this to open up what feels like forever... I just don't know about spending $150 more for this phone now.

    • Alberto

      Nexus 5 is much better than moto X. You get updates first & spec are twice as better

      • Todd

        Specs are overstated. Check out this great comparison.


        • TheDrizzle

          Wow, thank you. That was indeed great coverage. I'll have to follow pocketnow more closely.

        • jonathan3579

          Wow, I knew the speaker on my N5 was bad but you don't realize how bad it is until it's played right next to another device. That video really made it look bad.

        • Scott

          That is an awesome comparison video.

      • blix247

        I have the Nexus 5 and have spent some time with the Moto X. Its not such a clear cut victory. In fact I plan to get the wood back Moto X once its available even though I already have the Nexus 5.

        Nexus 5 looks better on paper, but the Moto X is a more innovative phone with cooler features. The Moto X is also way more comfortable to hold and the battery holds out better under heavy use. Nexus 5 clearly wins on display though, too bad it drinks the battery dry.

        • GentlemanScholar

          I have both the Moto X and N5 and use them for different purposes. I find that I'm using the N5 the most (as my daily driver if you will), but I use the Moto X if I'm taking a trip via car (can't beat Moto Assist) and if I'm travelling and know that I won't be able to recharge my phone around 7ish but will need the extra battery life. Both great phones.

        • Fozzybare

          I got 6 hours of screen on time on one charge yesterday on my X. I love the thing.

    • Todd

      I'm in the same boat. I bought my Nexus 5, but held off opening the box when I saw the rumor that this as going to drop for Sprint. Now that it has dropped, I'm rethinking my process and might be switching my family to T-mobile. So frustrating since then I wouldn't need to return my Nexus 5, but would need to buy phones for everyone else.

      • GentlemanScholar

        I've got both and use them for slightly different purposes, but like them each.

      • Akash Sukhnani

        I'll be more than happy to take it off your hands! If you actually haven't used it

      • Derail Doax

        Dude. Jump ship from Sprint. As a 12 year customer who just left last month I'm telling you Sprints crippled network thoroughly ruins the smartphone experience. Sell your families phones and jump to T-Mobile.

        • Todd

          I've actually been running the numbers and looking at devices. T-Mob doesn't sell the devices the family wants, but I can get them for cheap and save 50-60 a month on service. It pays itself back quickly. I'll probably be switching in the next few weeks.

    • Derail Doax

      If you sell your Nexus 5 on Craigslist you probably could break even on the customized Moto Xs price Nexus 5s are going for almost $500 near me.

      • jonathan3579

        Whoa. Seriously? Are they the 16GB or the 32GB?

  • NotTheTodd

    Is the T-Mobile phone "carrier unlocked" (i.e. can I bring it to Europe with me), or is it locked to T-Mobile's network?

    • jonathan3579

      It is SIM unlocked.

    • http://randomphantasmagoria.com/ Shawn

      The T-Mobile version is just a run-of-the-mill unlocked device with no carrier branding at all. T-Mobile doesn't sell it in store so the only way to get it is to buy it for full retail price directly through Motorola. T-Mobile and Motorola have had a sour relationship for a few years now and I never really understood why.

  • Ivan Myring

    How come you guys nexer reviewed the x?

  • http://randomphantasmagoria.com/ Shawn

    Is it just me or is this extremely anticlimactic considering how long ago the Moto X launched?

  • http://pub.tigerpenguin.com/ tigerpenguin

    Moto X Woven White already showing up as not available?! Do they have limited stocks of each color? http://t.co/bcF1bJeBt0

  • nofearofimaginarymen

    I love the nexus 5 but had this come out earlier with a price similar to the N5 off contract, I probably would have been rocking this right about now.

  • moelsen8

    that at&t exclusivity killed the excitement for this thing.

    • http://www.toysdiva.com Toys Samurai

      100% agree.

    • bcsc

      Here in Canada we are stuck with the Rogers white or black. No MotoMaker for us. Shame cause I wanted one badly. Now I have a Nexus.

    • Eric Jones

      I agree. I bought a Nexus 5 already.

  • gooner13

    I love how this phone came out "soooo long ago". 2 1/2 months. Gimme a break. The phone industry has turned us into spoiled brats.

    • TheDrizzle

      I hear ya, it's true though. This phone feels old already. But if you can't get past the mental stigma I'm sure it will be great phone that has more than enough power.

  • Chris Cardinal

    Bought mine today. Was mostly waiting for on-contract 32GB on VZW, but picked some Phoenix Coyotes colors, so we'll see how that looks. (Crimson/White/Silver.)

  • Taylor

    Can't y'all make the price lower before Christmas comes please ?

  • Camilo Gomez

    Anybody knows whats the difference between the Tmobile and Developer versions?

  • John O’Connor

    there are now more options? holy hannah, maybe i will order one a spare, nexus 5 inbound