It was over a year ago that Google started adding custom URLs to Google+, but the unwashed masses still haven't gotten them. The simplified addresses have been restricted to Googlers and a few select people/brands so far, but no longer. Google is expanding Google+ custom URLs to most users over the next few days.
A vanity URL won't be automatic when a new Google+ page is created – there are some preconditions before Google will let you ditch the string of numbers. Here's what your profile needs to quality:
- Has a profile photo
- Has at least 10 followers
- Has an account that's at least 30 days old
That should cover most active Google+ profiles. Users will be notified on the profile page when it's their turn to set a custom URL, which should happen sometime this week. By setting up a custom URL, your profile's address will no longer have the string of numbers after the slash. Instead, it'll be '+yournameorsomething' in the address. See? Much easier to remember.