If you thought that the Moto X was too expensive at $199 for an on-contract phone, you're in a vocal majority. After a couple of months on the market, Motorola would seem to agree. The Moto Maker customization site was updated with the banner below this morning, dropping the price for the customized AT&T model down to just $99.99 for the 16GB version. The AT&T-exclusive 32GB model is also cheaper at $149.99.


Sprint and US Cellular have also dropped their prices, and the latter is still offering a $75 credit if you open a new line and port in your phone number, bringing the final cost down to a very attractive $24.99. Verizon's website still lists the Moto X at $199.99, so it's not yet clear if Verizon intends to lower its price or if they're going to keep the X high. Considering that they've got exclusive and very similar DROID phones to sell, it could go either way. Still, if you're hunting for deals, Amazon and Best Buy have the Verizon Moto X for $99.99 already, and Amazon is selling the Sprint model for just $79.99. Strangely, ready-to-ship Moto X on AT&T's website is still $199.99.

Mobile Nostradamus EVleaks correctly predicted this price drop way back in August. Based on the Moto Maker site and the carrier portals, the off-contract price on the Moto X is remaining regrettably high. There's also no sign of the Moto Maker customization option losing its AT&T exclusivity any time soon. Even so, I'd expect to see even deeper discounts as the holiday season approaches, and of course we'll be sure to alert you to any deals.

Moto Maker

Sprint - Moto X

US Cellular - Moto X

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • kbt

    So I bought this 2 days ago at sprint for $199, does anyone know if they would be willing to refund the difference considering I missed the deal by 2 days?

    • dtraini30

      I believe you would have a 14 day return policy, so you might be able to return it and buy it at a discounted price.

    • Greyhame

      Call Sprint support, I'm sure they would refund the difference. How are you liking it?

  • Frekko

    what about the off contract price??

    • Paul_Werner

      I was wondering the same thing

    • Jonathan Berry

      Still $579/$629 off contract through Motomaker.

  • Dominic Powell

    This is positioned against the iphone 5c now. Definitely a much better device than the 5c. and the 32GB version is $50 cheaper to boot.

    • john

      5c would have looked so much better matte than the gaudy colors now -_-

  • Zach Mauch

    what does this mean for the off-contract price. Specifically, the T-Mobile and Developer editions.

  • jonathan3579

    Without the exclusivity drop of Moto Maker and price drop for the full price, this continues to be a "no-go" for me. (I'm a T-Mobile customer and don't want the carriers stepping in for my updates since the T-Mobile version is sim unlocked as well as branding and bloat free.)

  • Kesey

    This needed to be a game changer. $329 outright with the option to customize for $399 would have made this phone a winner. Even with this drop they're not going to gain any ground on Samsung or Apple.

    • jacob

      I work at a cell phone store. You could not be any more wrong.

      • blix247

        What he means is a game changer for people with unlimited data on Verizon. I agree with you that its not representative of the market at all. It wouldn't be a game changer anymore than the Nexus 4 was, it would just enable him to purchase a cell phone without renewing his contract.

        • Kesey

          I meant that for Motorola, this needed to be a product that kept brand alive and I don't think it did that. Instead it pushed Motorola more towards Nokia and Blackberry than Samsung and Apple. No "trend setters" are going to be caught dead with a Motorola and like it or not, that matters. I have to imagine Motorola branded flagships are done if they strike out a few more times.

          Concerns about other Android OEMs aside, it'd be nice to see Google give Motorola the Nexus line.

  • Rob

    I'd love to see numbers on how many $599.99 T-Mobile variants Motorola has sold. That pricing strategy is mystifying at best. If Sprint continues improving their 3G and 4G service through EOY in my area (the finally lit up 4G LTE on Oct 17), I may just pick up a Moto X from Amazon for $79 or whatever it is priced at by the time Christmas rolls around.

    • Freak4Dell

      I've been keeping an eye out for one on Swappa or eBay, but no luck so far. Either they've sold 1 (I've seen one on CL), or they've sold a lot and everybody loves them too much to sell.

  • Zach Mauch

    I wonder how this will affect the ebay price. I just bought a new T-Mobile version for $499 on ebay.

    • jonathan3579

      That's something I'd definitely take into consideration. Did they have more than one?

  • blix247

    They need to hurry up with the wood backs.

  • Steve Freeman

    Bring it down to $200, maybe $250 off contract, then we'll be talking.

  • Freak4Dell

    Not loving the biased take from AP. You guys are usually good at being objective. Whether you like the specs or not, this phone is a better performer than others at the $200 price. Use one before you try and tell me otherwise. At $99, it's an absolute steal.

  • mr_33

    Will Verizon have the 32GB version when their Moto Maker goes online next month?

  • mr_33

    BestBuy is no longer $99, it went back up to $199 (for Verizon). Last week it was $99 for all carriers at BestBuy.

  • acer1096xxx

    Unfortunately, I think it's a bit late, but I'm happy to see this happen. If my contract was up, I'd definitely be looking at the Moto X as an option as a result of the price drop.

  • Ben J

    Damn. Went in earlier this month and upgraded, but this happened two days outside my 14 day window.
    Manager gave me a $40* credit for accessories for the "inconvenience"

    *I got a 2-port usb car charger and data cable, which go for less than $10 on Amazon, but there was nothing else there that was under $40 for sale that I wanted.