Earlier this month, Team Uncarrier dropped a fairly large bomb on the mobile industry by offering users access to international data roaming at no additional cost. Now, it's taken the wraps off of its newest offering, this time targeting tablet users: free data. The company is basically giving away monthly plans that offer 200MB of LTE bandwidth to anyone with a compatible T-Mobile LTE device. That's huge.
Judging by the wording in the PR, this plan will be available to everyone, not just those who already use T-Mobile as their primary cellular carrier:
T-Mobile is the only national wireless provider to offer tablet owners up to 200 MB of free 4G LTE data every month for as long as they own their tablet, even if they're not yet a T-Mobile customer.
From the sound of it, you should be able to buy a compatible tablet, like the new Nexus 7 for example, take it to T-Mobile, and leave with a SIM and free 200MB monthly data plan. No fees, no charges, no questions asked. This actually sounds too good to be true, so we've reached out to T-Mo for clarification and will update with a response as soon as we hear something back.
Update: It may sound too good to be true, but apparently it's not. We received word back from T-Mobile, and the above situation is indeed how it works – free data for all!
Of course, those who need more than 200MB of data can opt for a higher plan, though charges will apply (naturally). Current T-Mo customers can grab 500MB of data for $10 a month, and it jumps in 2GB increments for $10 each there. There are also daily and weekly passes, for those times when you just need a bump for a short period of time. Customers who elect to go with a Simple Choice tablet plan will also get unlimited data in the 100+ countries at no additional cost.
Beginning on November 1st, those who wish to ditch their Wi-Fi-only tablet and hop on the LTE train can do so at T-Mobile stores with the new trade-in program; just give up your old tablet, and get a discount on a new T-Mo compatible device. At the current time, T-Mobile is offering the new Nexus 7 and Galaxy Tab 2 10.1 in its tablet portfolio, though the recently-announced iPad Air and [new] Mini will be available in the future. You know, if that's your thing.
Good job, T-Mo. Keep shaking things up.
BELLEVUE, Wash. - Oct. 23, 2013 - If you purchased one of the nearly 90 percent[i] of all tablets that only connect over Wi-Fi because you worried mobile connections would mean big monthly bills, listen up.
Just two weeks after upending the wireless industry with its Un-carrier 3.0 moves, T-Mobile US, Inc. (NYSE: TMUS), America's new No. 1 choice in wireless[ii], is at it again. In its latest Un-carrier move, T-Mobile today announcedTablets Un-leashed, a revolutionary approach to make tablets just as mobile and connected as smartphones.
"Tablets are supposed to be un-tethered like smartphones, but it hasn't worked out that way because people know carriers will charge them an arm-and-a-leg for mobile data," said John Legere, president and CEO of T-Mobile. "Carriers figured out a long time ago that they could make money - a lot of money - by forcing customers into restrictive, overpriced data plans. We changed it for smartphones and we're changing it for tablets."
T-Mobile is the only major national wireless provider to make tablets affordable, connected and mobile right out of the box. There's no bait and switch, no trial period and no strings attached. T-Mobile is the only national wireless provider to offer tablet owners up to 200 MB of free 4G LTE data every month for as long as they own their tablet, even if they're not yet a T-Mobile customer.[iii] It's really as good as it sounds - 200 MB of free data on T-Mobile's nationwide 4G LTE network. That means each month customers can send approximately 800 Instagram photos, more than 2,500 emails or stream 200 minutes of music - all for free.
Customers wanting more data can choose from a range of simple, affordable and flexible options - with no annual service contracts, no data overages and a blazing-fast nationwide 4G LTE network. T-Mobile offers daily, weekly and monthly options for adding 4G LTE data. For T-Mobile voice customers, 'always-on' tablet plans start at just $10 a month for unlimited data including 500 MB of 4G LTE data each month. Customers can add even more 4G LTE data in 2 GB increments for just $10 more per month. For customers who would rather have the flexibility of on-demand data, T-Mobile offers daily and weekly passes. Daily passes include unlimited data with 500 MB of 4G LTE data starting at just $5. The weekly passes include unlimited data with 1 GB of 4G LTE data for $10. No caps. No overages. Just simple value.
Additionally, postpaid customers who add a monthly Simple Choice tablet plan automatically get unlimited data to include more than 100 countries worldwide, at no extra charge. This means that T-Mobile's home data coverage area for tablets is now larger than AT&T's and Verizon's combined.
T-Mobile is driving unparalleled value for tablets across its entire line-up. New and existing customers will get affordable and hassle-free access to the latest 4G LTE tablets at the upfront price of $0 down with monthly device payments. With incredible upfront pricing and great value rate plans, T-Mobile has the lowest total cost of ownership among the top US carriers for tablets. In fact, compared to similar AT&T plans, consumers can save up to hundreds of dollars over two years with T-Mobile's Tablets Un-leashed offer.
"By offering free data for life with incredible upfront pricing, T-Mobile is un-leashing customers to fully enjoy tablets as they were meant to be enjoyed - mobile and connected," Legere said.
T-Mobile Announces Tablet Trade-In Program and New Device
T-Mobile today also announced plans to extend its existing smartphone trade-in program to tablets. Beginning Nov. 1, anyone with a qualifying tablet can bring it into a participating T-Mobile store - even if it's only Wi-Fi capable - and receive a discount on a new tablet.
Tablets in T-Mobile's portfolio will include:
Google Nexus 7 (2013), Google's flagship 7-inch LTE tablet, featuring a stunning 7-inch full HD display and virtual surround sound is built to deliver the best of Google in a slim, light and extremely portable tablet. T-Mobile today announced it will offer the Nexus 7 beginning Nov. 20 for $0 down with 24 equal monthly device payments of $16.[iv]
Samsung Galaxy Tab(TM) 2 10.1, with its brilliant 10.1-inch display, lets customers take entertainment, like games, music, movies and social networking, on the go while taking advantage of T-Mobile's nationwide 4G LTE network. The Samsung Galaxy Tab 2 10.1 is currently available for $0 down with 24 equal monthly device payments of $19.iv