A primary selling point of the 7" Kindle Fire HDX is its greatly improved screen, which, with a resolution of 1920 x 1200, makes text look clear and images crisp. Sure, it comes with a simplified custom interface that can't be swapped out without rooting and tinkering with the device, but at least with the display, you know you're getting something that even us picky enthusiasts can appreciate. As it turns out, that may not be the case. Numerous HDX owners have noticed an off-color bluish fringe around the edge of the screen. Amazon has since updated the We want you to know... section of the Kindle Fire HDX product page with a message that politely states, "Yeah, guys, we did that on purpose."


To be more accurate, Amazon asserts that the blue tinge is a result of the technology used to render "perfect color accuracy." Most screens use white LEDs and apply color filters to achieve the desired color. Amazon uses blue LEDs in order to deliver more accurate colors and greater power efficiency. That there's a blue tinge that wraps the entire screen when viewing blank, white webpages is, it seems, simply the inadvertent result of more accurate colors.

If that's hard for consumers to swallow, they aren't alone. Best Buy and Amazon support staff have apparently reported the issue as a manufacturing defect. This video shows off the blue tint, but it's not as noticeable as it is in person.

This isn't to say that all owners find it irksome. Many probably have never even noticed, and countless more surely never will. Still, if you're someone who is considering picking up the tablet, this is something to keep in mind.

Via: The Digital Reader

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • Usman Nagi

    I don't buy it.

  • aaron nyquist

    If it was designed to be that way, shouldn't all have the same "issue" and not just some? If only some have it, then it is an issue of build quality .

    • http://bertelking.com/ Bertel King, Jr.

      You're right. I've tweaked the sentence.

    • faceless128

      are there videos where people don't have the issue?

  • http://wave-france.blogspot.com Supercopter

    You're looking at it wrong.

    • TY

      Is the haze noticeable when viewing directly at the front? The video never shows this. Always tilted.

    • ATherling5011

      мy coυѕιɴ ιѕ мαĸιɴɢ $51/нoυr oɴlιɴe. υɴeмployed ғor α coυple oғ yeαrѕ αɴd prevιoυѕ yeαr ѕнe ɢoт α $1З619cнecĸ wιтн oɴlιɴe joв ғor α coυple oғ dαyѕ. ѕee мore αт...­ ­ViewMore------------------------------------------&#46qr&#46net/kAgk

      don't have the issue?

  • BigJohn89

    I can see it, and it makes sense. In the world of film photography, we used to use a blue filter to balance out the effects of filament-based light bulbs. I wouldn't doubt they are doing the same kind of thing here. Not every person would report it, because the visibility of the issue would be relative to the ambient light temperature of the room.

  • http://brgulker.wordpress.com/ brgulker

    My original Nexus 7 has a very small, faint white tint around the edges when viewing some blacks and dark greys. I think many LCDs do this. It doesn't bother me at all.

    • Gerardo Sarabia

      That's not white tint. That's called light bleed.

  • Anthony Tyson

    I'm sorry but they shouldn't have swapped out a single device if it was intentional, and I know that they have.

    • ltredbeard

      I don't know how much interaction you've had with amazon customer service, but they really are a class over everyone else. They will do just about anything to keep the customer happy. This combined with the probable lack of knowledge of their associates makes it likely that they would swap it out to be safe.

  • LukeDukem

    If the backlight is blue how do they produce all the colors that are.. you know, not blue?

    • Jadephyre

      Probably by using filters... So, the same thing they are railing against, which looks fairly stupid to me.

  • Ender

    Lol, almost looks like the little blue animation that happens when you reach the end of something in Android... they would definitely annoy the hell out of me haha.

  • http://www.LOVEanon.org/ Michael Oghia (Ogie)

    I guess this gives "blue screen of death" a whole new meaning...

    • M42

      Yes, that is a very helpful feature that was intentionally built into your computer.

  • Dan

    Dear Customer,

    White is not a color. Shut up and consume your content.


  • David Spivey

    I don't understand how a company can claim perfect color accuracy if white is not color-accurate. It seems to be an oxymoronic statement.

  • firesoul453

    Everything looks better with a blue tint anyway

  • Dave Marcus

    My hdx had the fringe. They replaced it with a new one. It has the fringe. Just talked to support. They claim to be unaware of the problem and are sending me a 3rd one.

  • ptavvs64

    I wish I had what you're smoking!The only thing smoking around here is the fantastic picture on my Kindle HDX.I've owned most tablets and my 7 inch kindle blows most of them out of the water.It's by far the best small tablet around(for now)

  • M42

    This is the same kind of b.s. Apple fed its lemmings about the iPhone 4's screwed up antenna. Rather than have to swap out thousands of these tablets Amazon is trying to convince its lemmings this is a wonderful feature that they thoughtfully built into the Fire. Right, and I got some terrific swamp land I'd like Bozos, I mean Bezos to buy.

    Just answer one question Amazon: if this blue halo (actually band) is so great and beneficial then why haven't all the other tablet manufacturers introduced this feature in their new tablets? The Nexus 7 has the same screen resolution by comparison and it has no halo. By the way, it also looks way better than the HDx's so I'll never be convinced this thing is a feature.