The first ad for the 2013 model of the Nexus 7 was pretty perfect: combining a nervous nerdy kid and a common fear somehow made for an incredibly effective way to show off Google's combination of hardware and services. These two new ads aren't quite so good as "Fear Less," but they combine the same nearly universal sentiments with tablet-focused features.

The first uses a student to show off Google Now's auto-populating cards, Google Play Music, Google's contextual search, and the new textbook rental features. Nothing mind-blowing, but if you've ever spent a sleepless night in high school or college, you know where that guy's coming from.

Ad number two brings the "d'aaaawwwww" factor. The same student, who naturally blows off his parent for a little quality time with Moto GP2, is instantly traveling the moment that he hears his dog is sick. The storm (which Google Now warns him about) has grounded his flight (which Google Now also warns him about). How do you get home? Google knows. Cut to the money shot. And incidentally, that guy can use the downtime on the train to study.

The new spots clock in at 15 and 30 seconds, respectively, and may be separate parts of a longer ad that we haven't seen yet. I'm digging how the tablet hardware itself takes a backseat to the personal applications in these advertisements.

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • Defenestratus

    That 2nd one tugs on heartstrings for me.

  • MindFever

    It breaks my heart that my Nexus 7 2013 has touchscreen problems (it makes those "long press" touches even though I removed my finger from the screen ...aww man :( )

    • Magneira

      Not for me, and for most people, you should contact google because it seems that there is a batch that came with problems that was not solved by the latest 4.3 update.

    • Stylus_XL

      Mine didn't have that issue after the first one or two updates to 4.3.

      • Magneira

        the updated broke your touchscreen?

        • Stylus_XL

          No it fixed it.

    • NaNNy

      I got this too, but only occasionally

  • sourabh sekhar

    Google Y U NO announce Nexus 5??

    • Mason742


      • Wyatt Neal

        I heard that they were releasing it on the 34th of October. I'm pretty sure it was a trustworthy source; I mean, the guy was wearing a trench coat and asking me if I wanted to buy a smart watch and how much more honest could you get than that?

        • JoshaGibs

          There is no 34th...

          • Wyatt Neal

            Maybe this is one of those things if you read my comment again and again in a voice that keeps increasing volume it might get funnier :)

  • Magneira

    What is that clock widget from the second ad? I know there is a lot of third party widgets that looks like that, but I an having a hard time thinking that google would show that, since it always shows stock things on theyr ads... 4.4??

    • garbagedick
      • Magneira

        Yeah it does, funny to see it in a google ad even though is from an google engineer

    • Alchemy08


      • Justin W

        Hmm... I wonder if there will be a stock implementation of this in KitKat...

    • Matthew Bohr

      Anyone else notice the white system bar (clock/battery)?

  • Kostas

    I hope Boomer got better after the ad shouting finished...

  • http://www.weblineapps.com/ Richard Boss

    It breaks my heart also. The new Google Nexus 7's touchscreen is a touch too much, as users complain of more problems with the wallet-friendly tablet.

    • Bruce Hahn

      I have had no problems with the screen of my Nexus 7 2013. The only problem I had was occasionally the GPS did not always work well when I first bought it. But the update about 2 months ago, the GPS has had no problems. I have had it about about 3 months and I still love it.

  • Danny Holyoake

    Boomer no ;.;

  • Mahesh

    I'm surprised AP hasn't found any reference of KitKat in the commercial.. Go Jeremiah go :)

  • SYO


  • Ashutos Don Jain

    15:30 , means October 15th :)

    • #D

      Considering today is the 15th, I highly doubt it.

  • http://www.williamint.com William Aleman

    Last Thursday I left my iPad mini and bought the Nexus 7.

    • http://meatcastle.com/ Youre My Boy Bloo

      You just fucking "left" it? See this is the bullshit that really pisses me off about today's culture. People just throw away any device even if it is still perfectly useful. This asshole right here is a prime example: Who the hell throws out a perfectly good coaster?

      • Kostas

        A man that bought a prettier one? Para pa doush (drum effect + bad joke = bad combo :P)

      • Michael Fontenot

        I love buying new devices for no reason and keeping them all.

    • Enrique

      I think he meant he traded up or sold the mini guys.

  • PolarBear

    Google shut up and give us the Nexus 5 and Nexus 10(2013).

  • spydie

    What is this, the year of a black president?

  • faceless128


  • Ashutos Don Jain
  • bignasty96

    The 2nd ad made me so angry I wrote about it. Using a dying dog to sell a product is disgusting. It does NOT cater to dog lovers.


  • http://the-jade-domain.com Jaime J. Denizard

    How is Google Play Music showcased in the first ad?