08
Oct
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If that pricey and not terribly attractive official slip case for the new Nexus 7 didn't do it for you, Google has something new in stock. The official hard-cases for Google's new tablet are now up for order in four different color combinations. However, they aren't cheap either at $49.99.

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There's a white and red case, as well as gray/blue and gray/red with a neat woven texture. The color combinations look pretty snazzy, but you can also get a good old-fashioned black version. All the cases have built-in stand functionality and subtle Google branding. 

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The $49.99 case can be shipped in 5-10 days for just $3.99, but it won't leave the warehouse until October 9th. If you want it faster, the 3-5 day shipping is $7.99 and 2 day is $11.99. They look very nice, but $50 for a case is steep even before shipping.

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[Google Play]

Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play. http://goo.gl/WQIXBM

  • Danny Holyoake

    Jesus, that's an expensive case.

    FYI, not available in the UK Play Store. Says 'Coming Soon' with no price listed yet.

  • ProductFRED

    Damn you guys.

    • Andrea

      Yep, exactly what I tought too.

    • http://www.androidpolice.com/ Artem Russakovskii

      Ha, blame Facebook which always cuts off titles unceremoniously, without ...

  • Stacey Liu

    $50? Google is pulling an Apple on us.

    • PamelaLibrarian

      Yeah, I can't even tell if it's leather (the white one), which *might* justify the price. But if it's not leather, then no way! ( I really like the white & red one, though...)

    • Thomas’

      Wireless charger are usually around the $50 mark, even the no-name China crap.

    • Pontus

      Or the 9.99 Dollar USB-cable for the nexus 4, I can get 10 with the same quality for the same cost from ebay.

  • skitchbeatz

    The accessories game has always been one about high profit margins.

  • EllisD

    I just picked up a Poetic slimline, looks pretty similar for 1/4 the price.

    • roju_7

      That's what I've got, too. Love it.

    • Michael Romano

      Got this too. Love it.

  • selonmoi

    $49.99! That's 22% of the cost of the device!

    Just get a Poetic Slimline: http://www.amazon.com/Poetic-Slimline-Function-Manufacturer-Warranty/dp/B00E5NOXM4/ref=sr_1_1

    It's a great case. I love it.

    • Redwan

      Poetic Slimline's will deteriorate rapidly with use. The seams start falling apart after a few weeks. You can tell how shoddy the construction is when you notice the front flap doesn't stay flush with the case.

      • Mike

        So buy 3 of them. Still cheaper than the official case.

        • tom

          Some people prefer one but high quality.

      • BoBaaTi

        Not true. I've had three Poetics for three different products and they all lasted as long as I had the product (1 yr on average, still looked fine when sold). I also found their customer service to be top notch - they sent me three different cases at no cost for the first Nexus 7 due to issues with the magnetic closure.

  • Aaron Berlin

    Do we know if this will wake the N7 when opened?

    • TSON1

      For $50, it'd better clean my screen for me when I close it, too.

      • Peter Oliver

        It does.

        • RSerda

          sorry to say.. it does NOT wake the device.. just got mine in yesterday.. very disappointed.. calling Goog today to get Return RMA. I also purchased the ASUS a few weeks ago (the never ending "quest" for THE case for my N7 2013) it also does NOT wake the device.. .it fits like it was part of the device.. but the upper right corner keep slipping off!? Got RMA, but since I didn't hang on the the cheap plastic sleeve(packaging) it came in.. they reneged on the return.. so now I'm stuck with it DAMMIT!? I have a DoDo Case for it... it DOES wake the device.. I love that feature/ability... it's simple, clean... very nice case.. but you can't prop the device for viewing or typing... (FAIL!) ugh! going "commando" with my N7.. sans case!!

  • Isaac Momperousse

    i guess google has to make some money somewhere on this thing???$50 is a lot of smackers for a case

  • Belén Cebrián

    If this is the type of accesories that will (supposedly) come with Android 4.4 Kitkat then I'd pass for sure. Man, 50$ for a case!! OMG!! And to think that I've critized Apple and Microsoft because of this kind of thing... :facepalm:

    • makapav

      Looks like Google wants to follow Apple's gig. I noticed that when they charged $20+shipping for phone chargers.

  • http://randomphantasmagoria.com/ Shawn

    This is interesting because Asus makes an official "premium" case for the 2013 Nexus 7 as well. I have one and I like it. Similar price point. A lot of people with first-run manufactured WiFi-only Nexus 7s found out that it doesn't fit. It fits all LTE models, however, and later WiFi-only models as well.

    No wonder Google decided to make their own version of the case after that fiasco. haha

    • RSerda

      is yours staying in the case... mine occasionally pops out of the corner "clip" at the upper right hand corner (viewed landscape)... :/
      other than that.. i really liked it.. it looks like it is actually made for the case... actually part of the device!
      if only it had the magnet... hmmm. wonder if a small strip of self adhesive craft magnet would trigger the wake function...?

      • http://randomphantasmagoria.com/ Shawn

        Yes. It only has the popout problem on the first run of WiFi-only models. It fits later-run WiFi-only models and all LTE models perfectly. I had a WiFI-only model and it didn't fit. Eventually I sold it and bought an LTE model. The case fit perfectly on it.

        For whatever reason, the first-run of WiFi-only models have outer casings that are just a hair too big.

  • TY

    Dat texture...They look very nice to me. Let's hope the whole Nexus line will have such good accessories straight from Google this year!

  • DJ SPY

    It's incredible but I think Google is out doing Apple in the ridiculous accessories over pricing department.

  • Mayoo

    It folds! Nexus 10 version - NAOW!

    • mobilemann

      probably worried as it's a carbon copy of the smart cover.

  • Chris

    That price is insane. I got one of the off brand $5 on amazon as soon as it was available. Has a magnet in the cover and is still working great.

  • Abraham

    I wonder if this is a "smart" case with the auto-wake/sleep function.
    If it does not have it again, it is just like Asus, an extremely over priced case.

  • Derek R.

    Does this work with the original Nexus 7?

    • Liam Higgins

      Nope. Wouldn't fit

  • MattE303

    $49 for that case is **ridiculous**. I got a rooCASE from Amazon for about $10. It's nicer, has the auto wake/sleep magnets, and includes a capacitive stylus that doubles as a pen! Please Google, don't go all Apple on us, you're better than that!!!

  • Milton P.

    Real men don't use cases, we love to feel the cold glass and the warm back of the device.

    • tom

      but more for functional use.

      • tom

        this case is not only for protection... but more for functional use.

  • ChainsawCharlie

    Oh dear, that is not cheap.

  • JensAstrup

    Perfect timing, my portenzo case just arrived -_-

  • swayda

    Lol the case costs about 1/5 the cost of the device

    • Ray

      My thoughts exactly. I think I will stick with my $5 case from eBay which looks almost identical, minus the Google logo stamped into it.

  • mjku

    $25 on Amazon, a case from DeviceWear has been the absolute best case I've ever used. Hard back, thin, light, more angles, and does auto-wake: http://www.devicewear.com/the-ridge-by-devicewear-vegan-leather-case-for-the-google-nexus-7-ver-2/

  • fed

    I much prefer my Nillkin case that came with an awesome screen protector. Just $20.
    They do look nice, but why pay more?