Like most social networks, Instagram doesn't cost a cent to use, but it costs billions of them to own and run. Facebook paid a pretty penny to acquire the network last year, and the time has come to recoup those costs. Soon Instagram will start dishing out ads in the middle of your feed, and it will do so in a way Facebook users should already be familiar with.


The rollout is expected to take place over the next couple of months to users in the US, at which point they will start seeing the occasional ad pop up in their Instagram feeds. Since this will be unfamiliar at first, the team plans to start slowly and intends to introduce high-quality photos and videos from brands that are already prominent members of the Instagram community. Users will be able to hide ads they don't like and provide feedback explaining why.

These may not be Facebook ads, but they sure sound like them. I wonder how many of you will start marking all of them as "offensive" and "against my views."

Source: Instagram

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • Mehmet Fatih

    Where is Canadians now?

    • Leonardo Baez


  • Youri

    adaway got me covered^

    • flosserelli

      Does AdAway block Facebook ads? I don't Facebook so I wouldn't know. But I bet Instagrams ads will be similar.

      • dontsh00tmesanta

        Blocks all at least for me

    • derp

      Yerp. Don't forget add mvps hosts to your host file & adblock plus on your pc :o)

  • Guest

    Shout out to the United States for keeping my Instagram usage ad free up here in Canada

  • miri

    If they're unobtrusive and blend in well enough then I don't mind. I find the awkwardly designed app itself more offensive.

  • Vardan Nazaretyan

    The only time that reading "for users in U.S." makes me happy!