Now that the insane week of Google app updates has passed (gotta love those Rollout Wednesdays, right?), I've had some time to dig into the APKs and have found a number of interesting things in some of them.

We'll start with Gmail, which received a fairly significant Card UI update with version 4.6.


Ads are coming to Gmail

The most significant under-the-hood and probably not active yet addition to Gmail 4.6 is ads. Yup, ads are most definitely coming to Gmail for Android which managed to stay ad-free all this time, unlike its web counterpart.

If you remember, Gmail on the web contains multiple ads along with the new format that looks like email messages in the Promotions folder. I'm not sure exactly what kind of ads we're going to get here - whether it'll be just the ones that look like emails or more generic ones - but here are multiple references to ads that I've found during the teardown. You be the judge.

<string name="ad">AD</string>
<string name="ad_will_not_save">Will not save ad as message</string>
<string name="ad_will_save">Will save ad as message</string>
<string name="ad_dismissed">Ad dismissed</string>

The above appears to suggest that you'll be able to save ads as messages. Like an ad? Save it, and it'll become part of your inbox. Don't like it, and it'll get dismissed. Very interesting, isn't it?

To support ads, a whole brand new library was added called... ads:


Inside, we have 8 classes, all related to ad presentation - toasts, teaser, sender header, ad header, ad border, and the ad view itself:

  • AdBorderItem
  • AdHeaderItem
  • AdHeaderView
  • AdSenderHeaderItem
  • AdSenderHeaderView
  • AdTeaserView
  • AdToastBarOperation
  • AdViewFragment

Here are some sample functions from these classes:


showAdPreferenceManager() sends the user to https://www.google.com/settings/ads/preferences/, by the way.

See this icon? It's called ic_ad_info.png and we'll probably see it displayed on top of ads:


So there you have it - ads are very likely going to be part of Gmail soon. After all, it seems almost silly to not monetize a core app with an absolutely massive install base - between 500 million and a billion. I just hope these ads won't be overly intrusive, and from the looks of things, the Gmail team is approaching the situation with care.

Unsent messages warning in Sent

The Gmail team added a warning about unsent items that may be still hanging around your Outbox to the Sent folder. Whether a message has been unsent due to a bug, size, or lack of connectivity, you will now be warned about it when visiting Sent. This is a very welcomed addition.

wm_Screenshot_2013-09-25-12-16-40 wm_Screenshot_2013-09-25-12-16-49

Both screenshots: new Gmail

Contacts without pictures in notifications

Before 4.6, contacts without pictures showed up using the old generic empty picture, like the one you see on the right. Now, the first letter of the name is shown in a colored box, just like in the inbox.

wm_Screenshot_2013-09-25-12-37-02 wm_Screenshot_2013-09-27-16-19-48

Left: new Gmail; right: old Gmail

Cancel button is gone

Just use the Back button from now on to cancel. I suppose that makes sense, though I preferred to have the option on the screen where I already have my finger typing stuff instead of having to reach down for the Back button.

wm_Screenshot_2013-09-27-16-32-20 wm_Screenshot_2013-09-27-16-31-38

Left: new Gmail; right: old Gmail

UI icons are now darker

You may have already noticed it yourself - the icons in the user interface are now darker. Here's a comparison between Gmail 4.5 and 4.6. I kind of like the darker, more confident look. How about you?

ic_remove_label_new ic_remove_label

Left: new Gmail; right: old Gmail

That's all for this episode of APK Teardown / What's Really New, folks. More to come soon - we still have Play Movies & TV, YouTube, and Hangouts to dig through.

Artem Russakovskii
Artem is a die-hard Android fan, passionate tech blogger, obsessive-compulsive editor, bug hunting programmer, and the founder of Android Police.
Most of the time, you will find Artem either hacking away at code or thinking of the next 15 blog posts.

  • https://twitter.com/#!/thedeusexmakina [J. B. cyruz]

    I'm not thrilled about these changes, to be honest.

  • Thomas

    Will be more cannon fodder for Microsoft :(

  • Felipe Pimenta

    I think I never had a single GMail ad, so that doesn't bother me...
    Can't wait for the other Teardowns :D

    • http://www.androidpolice.com/ Artem Russakovskii

      You mean on the web? Go look again - it's full of them.

      • Felipe Pimenta

        No. I mean I never had a email ad, that goes to the Promotions label in Gmail. They probably go directly to Spam or I really don't have any. Maybe because I'm Brazillian? Dunno...

        • http://www.androidpolice.com/ Artem Russakovskii

          I never used the new split inbox until this roundup, and I don't see ads like that either right now. They may have turned them off after the initial test run.

          • ltredbeard

            Yeah I had them, but they aren't showing right now. I guess they may have turned them off.

      • MrNinjaPanda

        I don't have a single ad on my (web) Gmail, not even under the promotions tab. But I am using AdBlock.

    • Joe Menard

      The fact that your picture is roxas >>>>> !!

  • r4v5

    Ugh. Realizing that the app has a massive install base isn't a reason to monetize it.
    I'll be looking for alternatives if they do. By alternatives, I mean "my own email provider." Unless they'll be throwing ads in the other mail client too?

    • http://www.androidpolice.com/ Artem Russakovskii

      It's a common tactic - make a great product first and get a ton of users, then figure out how to monetize it.

      • Phil Oakley

        Twitter is a prime example of this.

    • gbyers72

      if you pay for Google apps, there is an option in the admin panel to turn ads off.

  • http://abbiesreadingcorner.com/ Abbie

    I am still waiting on the update here. I wish we could opt to pay something to not see ads on the mobile app. It's going to take up valuable screen space.

  • Robert Pérez

    If really Ads are coming to the core of Android OS, this is provably the time to start search another OS

    • Nicolas Leotier

      It would be so sad...

    • Gnex

      *Disables auto-update apps over WiFi*

    • Mike

      Gmail isn't the core of the OS, it's an app. That said Google needs to be very careful in what they do here.

      • Robert Pérez

        IMO, if Google ads Ads to Gmail and the users accept this, so is time question that Ads becomes to the other Android parts.

        • Phil Oakley

          Ads can't come to AOSP. And they've already come to YouTube.

        • ltredbeard

          Your reply makes no sense...

    • jordanjay29

      Gmail isn't part of Android. If you compile AOSP, you won't find the Gmail app. Gmail for Android is a proprietary app made by Google, it's not part of the core Android OS.

      So you can easily get around it by installing another type of email client. There are dozens of them out there, and I'm sure AP has reviewed some in the past.

      • Happeh

        But I thought you had to have a Gmail account to access the play store?

        If you use some other email program, won't that cut you off from the Play store?

        • rstat1

          No you have to have a Google account. Using another service for email won't interrupt that.

      • pocketdrummer

        Google is placing more of there services on the play store so they can update then without having to go through the carrier circus.

        The issue is that Google had a good thing going here without the ads. I can guarantee iOS won't have ads in their e-mail client. And yes, we can use 3rd party apps in place of the gmail app, but we shouldn't have to.

  • https://steamcommunity.com/id/m-p-3 m-p{3}

    Not thrilled, but I'm getting what I'm paying for which is nothing for Gmail.
    I still pay for extra storage on Google Drive though.

  • Lupe Fiasco

    This whole "Ads suck" "Why would Google do this" etc is unnecessary in my opinion. Gmail has always had Ads, but only on the Web. Google brought ads to the Mobile version of YouTube so it was only a matter of time before it came to Gmail as well. You, Me & Everyone Else use Gmail as a free service. Remember, Ads = Money for Google.

    Also, I don't know what everyone else is expecting but I highly doubt the ads are going to be intrusive to the point where the app is unusable. Google is better than that.

    • http://www.androidpolice.com/ Artem Russakovskii

      That's exactly my stance on this.

    • straydog

      I have no problem with ads as long as they don't interrupt my workflow. I just hope they allow for more control over ad placement and content. I love the promotions tab ad implementation for example. If only youtube ads could be dismissed a certain number of times or in front of certain types of content, I would be much less likely to get an ad blocking app.

    • Xyz

      While I completely agree with this sentiment, I can't think of a clean implementation of ads in mobile apps.

      The problem is that phone screen real estate is small, and content is important. On the web version of Gmail, the ads are placed in spots where I don't notice theim, and they don't get in the way of my content. In Mobile apps, the content itself takes up the entire screen. Look at gmail right now. How would a clean unobtrusive method of adding ads work in an email client? The cleanest implementation I had seen was Songza, which displayed ads, and didn't force me to listen to ads or videos(Before the latest update).

      While I understand that Google has to monetize Gmail and Android, I can't think of a good way of doing it on mobile. If anyone can point me to a nice implementation of ads in mobile apps, feel free to let me know. I would not mind being proven wrong in this case.

      • Drew M

        This is my concern too. My email is already pretty cluttered, and it's the last place I want to see ads. I'll use another client or pay for Gapps for business, if I have to, but I don't want to waste more time staring at my email than I already am, trying to find the relevent stuff.

      • Ray

        Maybe ads will come through looking like an email message - possibly with an easily identifiable image, maybe prefixed with Sponsored or Ad with the title/subject following. You can easily swipe it away to delete/archive or something similar.

        The only downside to this is that I don't want to notified of ads like a normal email - hopefully Google allow the option to turn this off assuming it gets implemented the way I've described above. There would be nothing worse then a Gmail notification coming through only to open it up and find an ad. If that happened, it would be my last day on Gmail - I'd be switching to Google Apps in an instant - assuming they don't get hit with ads considering it's a paid service.

        I really can't see Google doing something cheap and nasty like the ads that pop up/down from the top or bottom of your screen. That just isn't Google's style IMO. I'm sure we will see something simple, effective, and clean.

        I have no problem with ads being displayed - it is a free service after all. That said, Google will need to approach the situation with a lot of care - how to display the ads, how users can manage them, and so on.

        I'm hoping and I'm sure Google will do the right thing by it's users and tread carefully. Time will tell I guess.

    • tbealmear

      I agree. Also, I don't mind ads that much as long as they don't friggen move around and flash and change like on most sites. THAT is the main reason that I block ads using AdBlock Plus within Chrome because if I don't it is so damn distracting I can't ready anything!

    • HolyFreakingCrap

      I would rather pay a one time fee for gmail then be targeted by ads for life. I am sick of everyone and everything always trying to sell me stuff. I never buy things because of an ad I see on the Internet or for that matter in my email client. Its a waste of my time and resources, keep it off my screen or I will keep you and your app off my screen.

      • natabbotts

        It would have to be a subscription instead of a one-time fee if Google are actually to make money from it - after all, it's a service, not an object that you're purchasing.

        You aren't buying one "GMail" from google, you're paying for access to Google - so it's Ads or a subscription model.

        What I'd really like is if they disabled ads in gmail for anyone who's paid for extra GMail storage.

      • Defiant

        In your first sentence, you literally say that you would like a solution whereby you pay Google, and get targeted by ads for life...
        I think you meant the opposite. Maybe a "than" instead of "then"?

        • pocketdrummer

          I see the grammar Nazi has arrived.

    • Primalxconvoy

      i use tubemate for android so i only see banner ads. what ads are you on about?

    • terath

      I will pay for no ads or stop using the service.

    • imperticus

      Some people might decide to move to third-party ad-free apps.

      • pocketdrummer

        I would be one of those people.

        This is also going to negatively impact Android as a whole for potential customers who are already using the iPhone, which does not have and will likely NEVER have ads in the e-mail app.

        This is a terrible decision by Google.

    • ari_free

      I don't have a problem with ads on principle. I WANT to see the funny Moto X ads. I even want to see the stupid hipster troll carwash ads simply because it's about an android phone that I may be interested in. But I am not at all interested in the ads I get in gmail. Don't give us crap and we won't try to block the ads.

    • pocketdrummer

      Has everyone forgotten that these ads use up battery, data, and screen space? Google already makes a fortune with the gmail ads on the desktop. Those ads don't bother most people because they are generally unobtrusive (large monitor). However, when you move down to a smartphone, you now have to worry about running out of screen space. And it's not like you are getting a service that you couldn't get elsewhere. Other applications are available that work with gmail and they do not have ads. In fact, they work with OTHER e-mail services. In my case, I cannot use my work e-mail within the gmail app, so that's just one more reason not to use it.

  • HolyFreakingCrap

    If ads start showing up in the gmail app, I will stop using it.

    • straydog

      What do you expect? You didn't pay for it.

      • simp1istic

        Using it helps them to make money, even if he never sees and ad the data he lets Google sift through is valuable to Google.

      • Maxim∑

        tons of services out there that are free and don't have ads. Google is making plenty of money right now they could leave ads out of mobile apps (except youtube)

        so not sure what you mean by "what did you expect"

        • gbyers72

          Dude, just use the stock mail client or k9 mail, it's the app itself.

    • Guillaume

      Good luck using outlook dude

      • wave9x

        Outlook.com is awesome. I switched this weekend from Google Apps, as the free version of Google Apps no longer supports Exchange ActiveSync for any new device you get. Even a device you wipe and restore can no longer be used w/ EAS. BTW, EAS is free on Outlook.com, and it supports domain name hosting and IMAP (again, for free). I can only imagine Google is planning on cutting off IMAP support so you need to use their ad-riddled email client.

  • Floris

    Now, if this feature were to be US-only... Nah, I'm kidding, I just hope it's not going to be obtrusive.

    • mrjayviper

      highly agree with you. LOL

  • Brian Utne

    Wonder if AdAway would work.

    • Pedro4Prez

      Guessing theyd have to update it

    • gbyers72

      your just ignoring the problem, not trying to fix it and at the same time hurting android devs....

      • Brian Utne

        I'm sure the developers for Google apps are hurting for some money right now. ;)

        • gbyers72

          Nope, your just hurting smaller developers, but they will go back to developing for ios if enough people did what you're doing.

          • Brian Utne

            Did I say I actually use AdAway though? I was just making an assumption. But thank you for sharing this information with me.

          • Max

            Good riddance. I prefer F-droid versions of anything I can get my hands on anyway.

          • pocketdrummer

            We wouldn't have to resort to this if they didn't put ads where they didn't belong.

            I'll be moving to a 3rd party app if this happens. Which is very sad, because I actually like the gmail app quite a lot.

            Is there a whitelist for the Adblock Plus app?

    • EH101

      It's "Send? Send? Send." The tone changes everything!


      C'mon Google, you can do better than this.

      • http://jamieellis.co.cc/ Jamie Ellis

        What would be better
        "Send message (title)
        Do you want to send this message (body)
        Send (option)"

        Sure there is something potentially wrong despite any genuine intentions,

        Here is "sending a message" for many people they see this as why bother giving confirmation as they see it as "can't cancel"

        if an adware company was adopt this by say forcing instead of "send", "send" could easily be 'buy' or 'yes' and pressuring someone to do just one thing!

        It be up there in the sneeky ways such as swapping Cancel and Ok placements around, tactical wording (along with people not really being alert) or dam right dishonestly such as lying

        • EH101

          I think either removing the title and title bar, or removing the body and body area would be better. There's really no reason for such redundancy.

          -If keeping the title and removing the body, make it say "Send this message?"
          -If keeping the body and removing the title make it say "Do you want to send this message?"

          The reason for the difference in text is the font size for the title better suits a short message while the font size in the body area better suits a longer message.

          Also, I would prefer the dialogue give "Save to Drafts, Cancel, Send" as select-able actions. Then again, you are hitting the send button to bring up this dialogue, so maybe just "Cancel, Send" would be better. Like it used to be.

          • RajivSK

            I agree. In any case, removing the cancel button is absurd.

    • Alter

      Yeah, it seems like it doesn't really follow their design pattern http://developer.android.com/design/building-blocks/dialogs.html#alerts . Though, this is kind of a tricky situation - it should be dialog with a title bar, because it's an important action, but you can really write much else in the description text.

      • http://jamieellis.co.cc/ Jamie Ellis

        they can not really write not much else could be written as an descriptive text (for the body element of an prompt alert) - yeah

        • Ixil

          "message will be sent" ? Maybe?

      • pfmiller

        Is sending an email really a high risk action? I wouldn't really put it in the same class with actions that result in permanent data loss. If I am composing an email then odds are pretty good sending the email is my ultimate goal. Worse case scenario is sending an incomplete email, which is not exactly the end of the world.

        Now if gmail could detect when I'm writing emails after having drank too much, then the critical warning dialog box could be appropriate...

        • Pierre Gardin

          It's high risk, think of applying for a job or school and forgetting key information/using the wrong signature ...

    • natabbotts

      Remember you can also click outside of the dialogue box (on the dimmed area of the screen) to do the equivalent of a "back" action on a dialogue.

      • NoonianAtall

        Non-obvious. No explanation given to new nor existing users.

        On the other hand, a "Cancel" button is STANDARD and OBVIOUS and JUST PLAIN WORKS.

        Stop defending the madness.

  • http://www.smsnetwork.org/ Mikael Jakobsson

    I should easy pay mony every year at youtube for remove the ads for a year, becouse ads draaw alot of battery its just sucks.

  • George Av

    Brb downloading adblock :P wait... already have it, no worries!

    • http://www.androidpolice.com/ Artem Russakovskii

      If these ads really show up as messages, over an encrypted connection, I doubt adblock will be able to do anything. Google can figure out a way to prevent adblock from working

      • George Av

        It better do something, or i'll be real pissed at Google then, Ad's on my apps - fine if it's a good app. Ad's on my email or messaging..... GTFO that isn't cool.

        • Andrew

          Really? It is GMail, ads are expected.

          • FknTwizted

            Yeah but when is it too much? Being over inundated with ads everywhere will push a lot of people to have a sour taste in their mouth and move on to another os. If I wanted this many ads I would just watch cable.

          • mrjayviper

            until you actually see the implementation, you can't really say inundated :)

        • ltredbeard

          If you don't want ADs would you be willing to pay a monthly or yearly fee for Gmail?

        • NoonianAtall

          Who would vote this down?! Who would WANT to see MOAR ADS?! Why don't you just rent your eyeballs to the DMA!

      • Wam31

        Anything about ads showing up on the widget too?

      • Cuvis

        Unless they're planning to address the ad server by IP address, there's not much they can do.

  • Albert H

    Three things to note before we get crazy:

    1) If this is the "email ads" that Google's trying to introduce, they would only appear in in the Promotions part of GMail. So as long as you don't tap that folder, you're never going to see them. If you do need to view Promotions, just skip the top "emails". (Purely speculation, but the top "emails" are usually where the ads are found.)

    2) Since this is GMail we're talking about, you can just add your account through the regular Email app and avoid the ads altogether. Remember that the ads are part of the app, not part of your emails.

    3) AdBlock Plus. It's super effective.™ https://adblockplus.org/en/android-install

  • Justin Quang

    I don't know if you already know or this was old news, but in Play Store, the date for Play Music and Wallet have changed to 9/27. I didn't get the update however.

    • http://www.androidpolice.com/ Artem Russakovskii

      May have been a metadata update, I haven't seen any APKs.

  • Willie D

    Ads in my Gmail don't make me feel bad switching to Outlook and Windows Phone next week.

    • Bleakvision

      Definitely more exciting than waiting for the incremental KitKat update. Could never live without Androids awesome notifications though.

    • straydog

      Because microsoft has no interest in heavily monetizing its products once it has enough market share.

      • Ashish

        This makes no sense. Do you see ads in any of the Microsoft Windows 8 apps? Do you see ads in any of the Apple iPhone apps? I'm torn on how I feel about ads in Google's services. On one hand I feel that they are inevitable since the web services have ads. On the other hand I feel Google services is synonymous to Android and people pay good money for their Android devices thus ads shouldn't be there.

    • Tim242


    • Cuvis

      Good luck with that.

  • Bleakvision

    This sucks, I guess my Device, Apps and All Access purchases were not enough to satisfy greedy Larry...

    • Bleakvision

      Oh, what bothers me most about the Gmail app is that I have to scroll to get to the sent messages. The 2nd most important folder IMO.

  • gbyers72

    I would happily pay for a Google Premium service which removes all ads from Google Services. I'm sure there is others who would aggree with me, give me what I want!

    • Alex

      Sign up for Google Apps for Business or Google Apps for Education. You can disable gmail adverts there.

      • gbyers72

        yeah, but I'm grandfathered in to the free version and I don't want to give it up ._.

        • ltredbeard

          Are you talking about Google Apps for business?

          • gbyers72


    • meelyg

      So on top of allowing them to harvest all your data.
      You're prepared to pay them to remove ads from their apps.

      Well aren't you googles favourite customer

  • TechGuy22
  • NF

    Artem, why do you put the new image on the left? As a regular reader of English and before/after, I'm used to seeing the new image on the right.

    I know this is a common practice in ap teardown posts, but I don't know why.

  • ltredbeard

    I have no problem with this, but I'd guess the removal of AD blocking apps from the play store has something to do with the addition of ADs to Google's apps.

  • NoBullet

    Cant you tap anywhere else outside of the send window to close it?

  • siypion

    I just disabled the auto update for this app and just made a titanium backup of the current app so........

    Adds = nufm (no update for me)

  • Tim242

    I can't believe that they STILL haven't fixed the stuck in outbox bug. Ugggh! I have to send from the browser, and they send instantly

  • Casper

    Why are you meeting Roman Nurik the 6. october? :)

  • Harry Graul

    Hey Kids. It's free. Google is not a charitable organization. They give their product away so that they can show you ads. It is up to you whether or not you click on them or pay any attention to them at at all. As to me I'll just continue to ignore them. Oh look. There's ads here on AP too.

    • FrillArtist

      Actually, there's no ads because I use AdBlock.

      • gbyers72

        Hurting android developers in the process.

        • FrillArtist

          I didn't know that Android developers developed the Android Police website. Interesting.

          • gbyers72

            Hungry for up votes are we?

        • Steph Chi

          Well, there are different kinds of devs, you know... and some apps with very intrusive ads, some with light ones, some with trackers, some with strange permissions, ...
          So, what I do : if an app exists in only one version with ads, I cut them, sorry !
          BUT if the dev have done a second one ad free that I can purchase, I do ! ;-)

          • marcusmaximus04

            "if an app exists in only one version with ads, I cut them"

            You know, alternatively, you could just not use the app. Use another one that's paid or, if none exist, develop your own.

          • Steph Chi

            Thanks marcus, I know ...
            But as I said not everybody can (even should) become a dev... And I consider I am not good enough to develop all what I need ;-)
            So if it's a must have, back to my previous comment.

  • mrjayviper

    Google = ads. live with it or go elsewhere.

    Thought this is universal knowledge.

    • NoonianAtall

      "Please, sir, may I have another?"


  • John Smith

    HOW the f**k are you exactly warned about Unsent Messages? your description and your screenshots explaining this are about as clear as MUD. I see no warning or explanation of it - all i see is "Sending..." which is no different than the old version. Please clarify. Thanks.

  • Cuvis

    And that's why I use AdAway.

    • Sebastian Nuñez Del Prado

      Same here....no ads for miles.

  • MrHtcOne

    As if your not making enough money, don't get too big for ya britches...

  • Jason Rittenhouse

    I don't understand why people keep saying that b/c the app is free, we should expect ads, and that's the end of the story. Okay, put ads in your FREE app and give me a PAID app. I'll gladly drop 5, even 10 bucks on gmail if it would keep it ad free. Now, I wouldn't pay that much for any ad-free app but for gmail I would. This goes for any app: add all the ads you want but give me a paid version. If your app and service are good enough, I will always buy the paid app.

    You don't know what I would pay to experience the entire youtube service ad-free...

    • Ray

      Pay $5 a month for a Google Apps account?

      Seriously though, I'd also like an ad free version but I don't think that is going to happen without switching to Google Apps. That said, as I posted below, I'm sure Google will be approaching this very carefully. I really can't see Google making the ads intrusive.

      • Jason Rittenhouse

        No, pay $5 for the gmail app (I edited my above post to clarify better). One time payment, not monthly. I'm grandfathered into a free Google Apps account but that's not what I'm talking about. When I said app, I meant the Android Gmail app.

        If I see the ad at all on my small 4 inch screen, then it's instrusive, end of story.

        Again, I'm not arguing against them putting ads in a free app, just that I'd like a paid option for the Gmail app.

        • marcusmaximus04

          The ad is to support the gmail service, not the gmail app itself. As someone said above, for Google to actually make any money, it'd need to be subscription or ads, not one-time payments.

          • Jason Rittenhouse

            I don't care if the ads show up on the web app.I just want them hidden on the android app.

          • marcusmaximus04

            For google, gmail is gmail is gmail. The user interface it's wrapped in doesn't really matter. And the ads pay for the gmail service as a whole(again, regardless of which app it's wrapped in). Thus, subscription, ads, or nothing.

          • Jason Rittenhouse

            No I want the last word!

            Thank you for your input, that's all been said. I merely expressed my desire for some sort of option that would work for Google and myself that would result in an ad-free gmail app.

          • pocketdrummer

            And when people move to alternatives to escape the ads, where does Google make money? At best they'll get a small cut of the 3rd party app's fee, or they get nothing if they go with a free app like K-9 Mail.

      • pocketdrummer

        Jesus, you guys are just financially masochistic. Why in the hell would you pay $5 for an app that connects to a service that is free? Especially when there are other options that offer more flexibility (other e-mail providers supported) for a one time fee. Or, if you get something like K-9 Mail, it's free.

        So again, please explain why it is necessary for google to ruin their perfectly functional app with ads they have ZERO return for the user?

  • woobaker

    uncheck autoupdate like maps for this too now. Who is the new goon in charge of screwing up the google apps?

    • NoonianAtall

      I would really, really like to know the story behind the present flushing-down-the-toilet Google is undergoing.

  • FrillArtist

    Wow. Ads. Really? I guess scanning our personal information and messages isn't enough money for them.

  • Ben Baranovsky

    If ads come to Gmail for Android, I may seriously consider dropping Android. (And I LOVE Android) If Google places ads in Gmail, who knows what's next? My home screen? Lock screen? Placing ads in free services that they provide is fine; it's how they make money. Placing ads in apps that come on my phone's operating system is NOT cool. This is where they should be a bit more like Apple and provide users with a clean and streamlined OS.

    • spydie

      We can always go back to iOS if android becomes more intrusive than Android is fun.

    • Leonardo Baez

      come on, you are over reacting a little too much.
      Gmail is not part of the OS, is a pre instaled (free) app, that you can choose to not to use and the OS will work as usual (you can choose whatever mail client you want), so they cand decide to make it add spported.
      In the other hand my home screen, lock screen, etc are part of the OS of the mobile you paid for, so they never will be putting forced ads there.
      Now count up tp 10, calm down and dont react like a little girl.

      • pocketdrummer

        I agree with Ben. There's no reason for ads to be placed in our email application. This just makes the whole platform look bad.

        And your phone may come with its own e-mail app, but for some people (moto x users) the gmail app IS the app that comes with the phone.

        Why should we stick with Android if we're going to have ads in our basic applications?

    • Stacey Liu

      Apple makes money every time someone buys an iOS device. Google doesn't. Both are businesses. Either Google can charge a licensing fee for Android and make Nexus devices a bit more expensive or they can add ads.

      • Ben Baranovsky

        I know that Google needs to make money (reread my comment), and I'm aware that they make money via ads, but I truly would prefer to pay a bit more in order to not see ads.

      • NoonianAtall

        Wake up! Google is already filthy stinking rich!!!

  • spydie

    I don't use the gmail app because it only lets you do gmail and not my "other" email with it. The best email is still K9 email because it has true "push" and you can get it to work with about any email address. And no ads....

  • paxmos

    First send: Just a send alert.
    2nd send: Should I send all your information to Google?
    3rd send: I have sent all your information to Google.

  • master94

    I wont be updating any Google Apps anymore I guess, until I see how annoying these ads are.

  • Josh

    Just another way to cram ads down our throats. Probably another reason why google removed ad blockers from the Play store. Gain root install an ad blocker and I hate to say it if it get bad enough find a less ad invasive platform.

  • Primalxconvoy

    i am so glad that i use the
    gmail plus app instead.

  • RL010

    if they gonna put ads in gmail then i gonna remove it

  • Someone on the internet

    Good thing I use an ad blocker otherwise Google can just ram ads down my throat.

  • Druter

    If adds are coming to the gmail asp I am not going to be using it

  • Ishaan Rajiv

    Does anyone have any idea about several people reporting bootloops? I am hesitant to install the apk due to that reason. I'm all stock and locked bootloader on a nexus 4.

    PS. I think add are fine as long as thery are not 'in your face' obtrusive and/or can be swiped away like cards.

  • hp420

    ads? ugh....yet another reason to root and install adaway! i dont tolerate ads on my desktop, so why would i tolerate them being shoved in my face on my phone?

  • Happeh

    This should be made illegal.

    No one can access the play store without a Gmail account.

    Google is extorting users of Android who want new applications into agreeing to being the subjects of unwanted ads.

    And don't say "Don't use it if you don't want to".

    If I have an Android device, I have to use the play store to get new things.

    • ReturnOfTheMack

      The same thing happens if you're an iOS user. You cant use the App Store or anything else without an Apple ID. It's not like you have to use your Google account for email.

    • Stacey Liu

      Google is giving out an OS for free and you're complaining about ads? Microsoft charges for WP licensing. Apple doesn't license iOS but makes a lot of money from iOS device sales.

      Google can't really monetize Android without either charging OEMs for its use or implementing ads.

      • Happeh

        What is with all of the people saying "Google is giving you an OS free and you are complaining about ads"?

        Am I supposed to feel bad that I don't want ads wasting my life because Google, a company that is worth 250 billion dollars, is giving me something for free?

        Google could give me and everyone on the planet loads of stuff for free, and they would still have 100 billion dollars left.

        Why would any sane person feel bad for someone with "only" 100 billion dollars?

        I seriously think the people saying "poor poor Google is only trying to make money" are Google employees, because no rational person would start crying about how a 250 billion company needs more money.

        • Stacey Liu

          Yes but the shareholders will cry. And all decisions are up to their scrutiny. Is there some magic number? That at $250 billion, a company's drive to make as much money as it can disappears? By that logic, Apple should be selling the iPhone 5C for $300 off contract and certain Mac models for $200 less than their current asking price.

          • NoonianAtall

            Oh stop. Just stop. You can't honestly think that if Google did not sneak ads into the Gmail Android app that the shareholders would cry. Most of them probably don't even care about the Gmail app. Money is pouring into Google's coffers like Niagara Falls, but oh, if they were to just let our email be our email, without shoving ads in our faces, those poor googlers would be harassed by their merciless shareholders!

            You're either a lying shill for Google or a fool.

      • tpk@mali

        People pay for their phones. The manufacturers pay for their Android licenses. Google gets to track user's usage, scan their e-mail to support better ad targeting, and serve as the default search engine to get more eyeballs on their ads.

        Google isn't giving out an OS for free to the people buying Android phones. Not by a long mile.

        • Stacey Liu

          Manufacturers don't pay Google to use Android. They just need approval to use GApps. That's the difference. They pay Microsoft to use WP... That doesn't apply here.

      • NoonianAtall

        Oh poor, poor Google! We're bleeding them dry using their Gmail service! Come on, let those poor guys make a buck! It's not like they're one of the richest companies in the entire world! Why, if they don't sneak ads into our email to try to trick us into clicking on them--sucking up our limited bandwidth, battery life, and screen space--they won't be able to feed their families! And their CEOs won't get their multi-million dollar bonuses!

        You make me sick.

    • ari_free

      You don't need to use gmail for email if all you want is the Play store.

  • AJE

    Wow this sucks. I just purchased a Moto X coming from an iPhone 5. Thank goodness I am still in my return period. I am going back to Apple. I would rather pay more than have to look at freaking ads. If Google is going this route then I see them slowly losing marketshare.

    • pocketdrummer

      Same exact situation here. I have until Friday to decide what I want to do with my Moto X. I like the phone, but the apps on Android are more ad laden and the paid versions cost more than their iOS counterparts.

  • Jadephyre

    Ads eh... good luck getting past AdAway :P

  • Peter Blanco

    Regarding ads, would a rooted device running something like adfree negate the ads? That's my situation on my G2, I enjoy the Gmail interface but I don't want ads in it -_-.

    • NoonianAtall

      Who would vote a comment like this down? Methinks shills abound.

  • Kent

    What I find really obnoxious is that we're paying a lot of money for premium devices like the SGS4 or Note 3 or LG G2 or even the Z1! And we're going to be bombarded with ads in our inbox... I don't really like where this is going... :( I really hope they're no where near intrusive or big. Maybe a yearly payment to get rid of them ala Amazon?

  • flosserelli

    Thanks Google, but I'll keep my old version.

  • Dave

    Now that outlook.Com has imap support and is still free it's looking really good right now. No longer can I recommend google apps to clients

  • meelyg

    April fools everyone!

    Oh wait...

  • JanetMiller88

    earn extra $$ working from home. up to 300$ a day ! b­ℴ­w­6­.­ℂ­o­m

  • Wally

    What the problem with ads?
    For what exists apps like AdAway, AdBlock, AdFree, etc.

    I use AdAway to block the ads in free apps, Adwares and web ads.
    So if the Google will include visible ads, I will don't see.

    The people need to understand, using ads is the worst way to receive for the work. For what the major devs create a Pro version if he receive more with free app? They want to reveive more than twice of the pricw of Pro version.

  • Max

    There will NOT be any Gmail ads on my phone, and I'm willing to go as nuclear on this as I need to, whatever that implies.

  • SillY-Poster

    Aah ! All are talking about paid version of app for GMAIL, I'd rather like to buy Google itself ! :P LOL

  • Indianajonze

    forced mobile ads should be illegal as long as there are data caps. so i'm forced to waste my metered bandwidth on ads?

  • marcusmaximus04

    "I suppose that makes sense, though I preferred to have the option on the screen where I already have my finger typing stuff instead of having to reach down for the Back button."

    Can you not just press anywhere outside the dialog box?

    • NoonianAtall

      Can they not just leave the Cancel button where it was, where it was plain and obvious how to Cancel it?!

  • burritoman

    I hate toast.

  • Matthew Fry

    Now we see the real reason for the card UI in GMail (Ad cards between messages perhaps?). Not that I mind so much. They need to make money somehow.

    • NoonianAtall

      You should mind. They are making money hand over fist. They're one of the most filthy-rich companies in the world. They're making more money than you can even comprehend! Why in the world are you defending them? "Oh, poor Google, they're so generous to us! Give 'em a break! They have to make a buck somehow! At least they didn't do X...yet...."

      They used to be user-focused, but now they are as greedy as any other company. You're the product. Line up for the chopping block, cattle. Your eyes belong to Google.

      Nothing is sacred, not even your email. The Web interface's ads have always been separate from the email, but now they are trying to trick you into clicking on them. It's utterly shameful, and there is no excuse.

  • hyperbolic

    If there will be ads I'll try to use AdFree/custom kernel and if this won't do the trick I'll just use another email app that support push.

  • pocketdrummer

    " Yup, ads are most definitely coming to Gmail for Android which managed to stay ad-free all this time, unlike its web counterpart."

    I will stop using the app altogether if I have to deal with ads in my damn e-mail on my phone. Hell, I may even jump back to the iPhone.

  • pocketdrummer

    Android users are starting to remind me of battered spouses.

    Just keep making excuses for them.

    • NoonianAtall

      Very astute observation. I hate to see sites like this saying things like this. "Well yeah, they snuck ads into your email, ones that look like emails...but at least they aren't in EVERY view, only 'Promotions' It's not THAT bad." Ugh. We need someone to cut the crap and tell it like it is.

  • baconman

    Is there no way to remove the sender images from the card view? :(

    • duse

      Yeah, just noticed this myself. Ridiculous, Google implements the most pointless changes. It's like they have no product management whatsoever and engineers just add/delete whatever they like. AP, you always find the most minute changes...how did you miss this???

      • NoonianAtall

        I think the opposite is the problem: the engineers are being forced to do stupid things by the managers. Back when Google was good, the engineers were in charge, and it seemed like everything Google touched turned to gold. Now the bean counters are in charge, and everything Google has touched is going down the toilet.

        • duse

          I don't think I agree...engineers aren't usually the best at UX design or making something simple and intuitive. They will code amazing stuff, but the end result may be confusing or untenable. Just look at all the projects Google has abandoned or done only half-way, or how frequently they change UI layouts and concepts. It looks like they don't follow a plan.

  • Karen Larson Walton

    If gmail has ads, at least give us an option to pay to not have them like other email services do. I refuse to have an email service intrude on my email experience.

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