20
Sep
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Earlier this week we caught wind of Sprint's upcoming plans to jump on the accelerated upgrade bandwagon already occupied by T-Mobile, AT&T, and Verizon; and now it's been made official. The rules surrounding the Sprint One Up program aren't that different from what's being offered elsewhere, but it does come at the lowest cost. If you're fine with committing yourself to the Sprint network and want to make the leap to a new phone each year, you can soon do so for $65 a month.

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If you haven't kept up with these new annual upgrade plans - and I wouldn't blame you if you hadn't, considering these plans are more about locking you in than saving you money - here's how it works. Customers don't have to pay any money down (for a limited time) and can instead spread out the cost of the phone over a 24-month period. After a year of faithful payments, a customer becomes eligible to trade in his or phone (in good condition) for a new model. Doing so restarts the 24-month interest-free payment plan anew.

What's unique about Sprint's plan, though, is the $15 discount of offers on the Unlimited Everything plan. If you're perfectly fine with the company's relatively slow network, going with the Sprint One Up plan actually can save you money. It doesn't beat buying a phone outright and living contract-free, but unfortunately that's not really the American way.

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In honor of the launch, Sprint is extending this offer out to current customers who aren't yet eligible for an upgrade but have already had their phone (again, in good condition) for twelve months. The One Up plan will become available on September 20.

OVERLAND PARK, Kan. (BUSINESS WIRE), September 20, 2013 - In continuing its commitment to offering customers the best value in wireless, Sprint (NYSE: S) announced todaySprint One UpSM, a new upgrade program that gives customers unlimited talk, text and high speed data while on the Sprint Network plus the ability to upgrade their smartphone every 12 months starting at just $65 a month1. The new program is available Sept. 20 to new and existing customers on Unlimited, My WaySM and My All-inSM plans.

Sprint One Up offers customers an affordable option to upgrade their device more frequently. With Sprint One Up, participating smartphone customers get unlimited talk, text and data for an introductory rate of $65 per month – a $15 per month savings off their Unlimited, My Way standard rate plan and Sprint’s guarantee of unlimited talk, text and data for the life of the line of service2. Sprint One Up is also available for smartphones on the My All-in plan as well as on tablets in combination with tablet plans starting at just $5 a month.

To participate, customers simply purchase an eligible smartphone or tablet and agree to 24 monthly installment payments for the device. For a limited time, customers can enjoy no down payment for the device. After 12 consecutive payments, customers can give back their current device and upgrade to a new smartphone or tablet.

“Sprint One Up is the best value in wireless,” said Sprint CEO Dan Hesse. “The new program gives Sprint customers the ability to upgrade every 12 months and unlimited talk, text and high speed data for just $65. And, unlike other carriers, Sprint guarantees the unlimited talk, text and data for life. No other plan can compare.”

Sprint One Up for Existing Sprint Customers

Existing customers meeting upgrade eligibility requirements also can participate in Sprint One Up. In celebration of this significant launch, Sprint is rewarding current customers with the opportunity to join Sprint One Up through the holidays. Sprint customers who are not yet upgrade eligible, but have had their current phone for 12 months, can give back their current eligible phone and sign up for Sprint One Up, provided they meet the credit qualifications3.

Best Value in Wireless

Sprint continues its commitment to offer the best value in wireless with Sprint One Up and Unlimited, My Way and My All-in plans. Sprint One Up features:

  • Unlimited talk, text and high speed data on smartphones guaranteed for the life of the line of service starting at $65 a month (excludes surcharges and taxes)
  • Annual upgrades on smartphones and tablets
  • 0% APR monthly installment payments for the device

Single Line Smartphone Comparisons

Sprint customers also will see significant monthly savings — up to $45 a month – compared to similar plans from AT&T and Verizon4.

4G LTE

Sprint continues to bring a better wireless experience to more customers across the country as it builds out its all-new 3G and 4G LTE network and is projected to provide LTE to 200 million people by the end of 2013. For the most up-to-date details on Sprint 4G LTE, visitwww.sprint.com/network. Customers can also check www.sprint.com/coverage for updated coverage maps.

Availability

Sprint One Up is available in Sprint company-owned stores to new and eligible existing customers on Sept. 20 (program currently not available in Florida and Washington, D.C.). Visitwww.sprint.com/oneup for more information.

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • http://randomphantasmagoria.com/ Shawn

    I don't care how cheap it is. It's Sprint. You'd have to be a glutton for punishment to use Sprint for anything.

    • joeljfischer

      It's actually gotten much more decent now that 4G is in my area. It's not blazing fast, but it's decently quick.

      • http://randomphantasmagoria.com/ Shawn

        Meh, Sprint is even more of a textbook example of "you get what you pay for" than T-Mobile is.

        • mechapathy

          You actually get a usable data connection with T-mobile.

          • http://randomphantasmagoria.com/ Shawn

            Assuming you're in a densely populated area. Well over 75% of T-Mobile's network is still 2G/EDGE. Those speeds are basically unusable these days. But yes, I agree. Where T-Mobile has HSPA+ or LTE, their network is great. It's just everywhere else that's the problem.

          • Matthew Fry

            My Edge speeds at my work were somewhere in the neighborhood of 56kbps. All it did was drop packets though. It never really succeeded in doing anything on the Internet. Thankfully, that very tower was upgraded to LTE and is very nice.

            On another note, in SLC Sprint is terrible.

          • QwietStorm

            Well over 75% is EDGE. Do you have actual sources on that or are you exaggerating?

          • http://randomphantasmagoria.com/ Shawn

            Look at their coverage map nationwide. If I'm exaggerating that number, it's not by much. The vast majority of T-Mobile's network is still 2G. One of the most common complaints you'll hear about T-Mobile is "I get 5 miles outside the metro area and I'm on EDGE." It really is true.

          • Brandon Fletcher

            I live in a city of about 100k people. I wouldn't really consider it a densely populated area, we're about an hour and a half drive to the closest interstate, so we're not a big city by any means. I get 12Mbps down on T-Mobile here. The Sprint LTE here is literally 1Mbps down, if that (before that came in, their 3G was slower than dial-up). I went from being a 10 year Sprint customer to a T-Mobile customer earlier in the year. Haven't regretted the switch one bit.

        • jsouth

          Im getting 30mb/down on sprint 4g in minnesota. I'm happy.

    • ProductFRED

      As someone who was with them for two years and was also a Sprint store employee, yeah, they're really terrible. Stay away. My average data speed with them was literally 66 kbps.

      I don't know why it's so hard for them to invest in their network where it's actually needed. Instead they add LTE in the middle of nowhere just so they can say that they have a lot of markets with LTE. Meanwhile, nobody I know who is still on Sprint has seen LTE anywhere. I'm in NYC (Brooklyn, Staten Island, and Manhattan).

      • Tim242

        I worked in a Sprint corporate store. It was awful. They push to add new lines, the reps fight over customers, and then you have the deactivations. It was utterly painful trying to make excuses for the network.

        • squiddy20

          "They push to add new lines, the reps fight over customers, and then you have the deactivations."
          I've been in to a few of the ones near me and have never seen any of this. Guess it must be your area/store?

          • Tim242

            You haven't seen it because it goes on behind the scenes. It's typical in Sprint stores.

        • ProductFRED

          Oh the memories. I left back at the end of the WiMax era/beginning of the LTE transition (~2 years ago?). It was right after the Epic 4G Touch/iPhone 4S had just come out. I was and still am a college student. I left because my boss was a pothead-b*tch who, in the end made me decide between school and work. Guess which one I picked. I was also the store's technician (screen swaps/phone swaps/etc). If someone came in with a broken screen, she would yell at me in her stupid Spanish accent about why I didn't do a factory reset to see if it would fix it (BROKEN SCREEN???). She'd also be extremely paranoid when she came up from the basement high, and threaten me if I ever told anyone what she was doing.

          This wasn't a corporate store, but it was run like one on paper (it was owned by a large company that owned a bunch of Sprint stores across the country). If you walked inside you couldn't tell the difference. I was actually an honest guy. I didn't try and upsell customers when they didn't need it. I raked in the customers because they'd come back with family and friends and they appreciated my honesty. But I learned the hard way how dishonest people can be. The guy who was showing me how to input phone swaps/insurance claims said he would input my stack for me. He ended up putting them all under his employee ID, which gave him all of my commission. Another time, there was an employee promotion where if you sold 10 or 15 Epic 4G Touches within the first week or two of launch, you'd get one free. I did that (legitimately) and got nothing. I have a feeling my then-boss claimed it.

          And worst of all was trying to sell people on the idea that Sprint was better just because it was cheaper. Look, I came from working in a worse Verizon store (non-corporate) literally next door. Over there I had to convince people that paying a ridiculous amount of money was worth marginally better service (it's NYC, every carrier is good). With Sprint, it was always excuses about why the network was so bad.

          • Ari

            My experience at my local Sprint store as a customer was awful. Rude, inconsiderate liars

      • Jeff Edsell

        I'm in Chicago, and I can't tell you the number of times I couldn't get an LTE signal — while standing right next to a Sprint poster ad bragging about their great Chicago LTE coverage.

        • Ari

          In Atlanta youccouldn't even get LTE in the actual Sprint store!

      • John O’Connor

        Looking at this map. http://sensorly.com/map/4G/US/USA/Sprint/lte_310sprint

        I am wondering where in Brooklyn or Manhattan (ALL OF YOUR) people have been unable to get any LTE. Staten Island's buildout is a little behind at the moment.

  • Michael McGrade

    Meh...Sprint in my area is actually better than AT&T and VZW...not as good as USCC but it's decent. Not sure about TMO here though but my friends with it like it...I've dealt with most carriers through work or have friends with their services so I know what's good in western NC...I think the mountains has a lot to do with it though.

    • Ian Santopietro

      Mountains? In NC?

      Phsh!

      (Fair warning, Denverite here. ;-) )

      • Michael McGrade

        Yeah...they're no comparison...although I'd rather be out there than here sometimes not just for the beautiful scenery though although that would be a huge plus.

      • Matthew Fry

        How's the flooding in CO? I haven't been paying attention to the news.

  • CJ

    I get great speeds in Chicago with Sprint on my gnex but I'm struggling here waiting for next year august for my upgrade... so my only real question right now is do I want to go into the sprint store today to upgrade to the Moto X or wait and see what happens with the next nexus???

    • mechapathy

      Considering the fact that the next Nexus is likely less than a month away from being official, it won't hurt to wait. Especially if you'll be upgrading off-contract.

    • HopelesslyFaithful

      tir-band wait

  • John Smith

    fine print - "$15 monthly discount expires after final installment payment."

    • Dude

      This needs more up votes.

    • Josh Legoza

      But do you ever pay your final installment if you get a new phone (and new installments) every 12 months? I think its just their way of preventing people from signing up just to get the discount then keeping their phone until (or even after) they pay it off. Though I say this all having only read your quote, and no more of the fine print, so I could be wrong.

      • HopelesslyFaithful

        good point not sure

  • Tim242

    Glad to see your article got this right, because you reported about it incorrectly on the podcast.

    • http://www.androidpolice.com/ Cameron Summerson

      Yep. We're realizing that now, and will clear it up on the next show.

    • http://www.androidpolice.com/ Artem Russakovskii

      I'm guessing it was based on the leaked info, which wasn't accurate, or someone misread.

      • Tim242

        The leaked info was accurate. Someone misread it : ). It's Sprint, so it's OK.

  • Quryous

    .
    Is the fee of $65 all there is, or is there that exceedingly strange and misleading $10.00 fee that Sprint has been tacking on to still be added on?

    And, what about the rumor that the discount dies after the phone is paid off, thereby increasing the price of the service?
    .

    • http://www.androidpolice.com/ Artem Russakovskii

      There's no $10 fee if you go with their new plans - it's included ($50 for service + $30 for data). So this is the same - $15 = $65. No $10 extras.

      • shabbypenguin

        Any ideas on the costs adding a second line are? im on a family plan with the old unl plan and the new plans didnt offer enough to warrant changing.

        • TornadoRex

          40 + 30 (if smartphone)

          • shabbypenguin

            Thanks, i ended up finding the plans for their unl everything, only bit i dont currently know is if that 15 dollar discount would apply to the second line if you are enrolled as well.

    • David Thoren

      I remember that.. the "Premium Phone" or "Smartphone Data" fee or some such right?

  • Brad

    Been with sprint for ten years... Guess I'm getting the s4 now...

  • AvalancheRyder

    I really wish they wouldn't link to 3 year old articles on these pages. I just clicked on "Verizon Promo Offers A New 450 Minute Plan With Unlimited Text And Data For $69.99, 1400 Minute Family Plan For $139.99". I called VZW customer service about this before realizing that article was 3 years old!

  • Dan King

    It would be really nice if they gave some idea of when this program would be available in the DC area (wouldn't mind knowing why it's not available here on launch day too).

    I've been pretty happy with my Sprint service over the last year, they're the only game in town for unlimited data.

  • Mario

    You also have to return the previous phone in good condition. So you're not really owning the phone, it's more of a "rental fee" you pay. They'll then take your phone, refurbish it and make more money off the device you already paid half price for, or full price if you wait out the two year contract.

  • John O’Connor

    Migrating my 6 Sprint lines over to "My Way, All in" from their present plan would end up costing me more money (monthly) for the same service.

    Unfortunately until there is a better cost basis , none of my lines on any other carriers will be moving over to (this new plan) either.

    Diminishing returns after 3 or 4 lines, all things being equal

  • Hal Motley

    I imagine tethering is prohibited.

    • Arthur M.

      It's not, extra option for those that need it. Imagine, Verizon charges everyone for it whether you need it or not

      • Hal Motley

        That's quite reasonable then.

  • Neva Holladay

    Don't do it! Sprint sucks!!! The majority of reps I have spoken with in the last 2 months, which have been many, have Verizon service...Go with no contract, period!!! Neva Holladay

    • Arthur M.

      Well.. I was with sprint went to Verizon, dumped them and went back to sprint. Sorry , Verizon with their hidden charges sucks , also sprint is the only one that works normally in the area where I'm (northern nj) . Speeds 18 Mbps down /3.5 up enough for me.

  • Brad Harrison

    I was a Sprint customer for 10 years. I am a local driver so I am constantly roaming my metro area and the outskirts. Sprint's data was ok...so I thought. When they began their 4gLTE upgrade in my area, data service went from ok to almost non-existent. I switched to Verizon and now I know what high speed data is. The ok data speeds that I had with Sprint before the 4gLTE upgrade are light speeds behind Verizon. I always wondered why my YouTube and Pandora apps constantly buffered. If you are routinely accessible to wifi or you're smack dead in the middle of a metro area then you will be happy with Sprint's slow speeds, but if you travel a lot or access apps that require high data speeds then Verizon or AT&T is a better choice for you. Of course the data plans are higher but you get what you pay for.

  • Michael Andries

    how about this, 50 bucks or less, all you can eat voice, text and DATA....no gimmicks, no contracts and no limit of phone choice...othewise,,, just noise