Whether you consider Google's partnership with the KitKat brand a delightful cross-promotional play, a brand sell-out (though officially no money changed hands), or something else entirely, there's no denying both sides have enthusiastically pursued the team-up which promises some lucky winners free Nexus 7 tablets, and Android users the still mysterious Android 4.4 KitKat.

Giving us a break (get it?) from the hype surrounding the next Nexus phone, KitKat recently held a promotion in which contestants need only "have a break" to win a new Nexus 7. Whoever was found sitting on the KitKat-branded bench at a time specified on the board was awarded a new tablet amidst confetti and the applause (and envy) of onlookers.

While perhaps not as entertaining as the Galaxy S4 Staredown, KitKat's promotion is as simple as it is fun. After all, who wouldn't want to win a free Nexus 7 just for relaxing? Check out the video below.

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Shamu

    Sooooooo...any N5 leaks in this video haha

    • Guest

      @ 1:07 there is a phone that...

    • kalle629

      what William said I didn't know that a mom able to earn
      $8704 in 1 month on the computer. navigate here w­w­w.J­A­M­20.ℂ­o­m

  • TheFirstUniverseKing

    They need to bring that promotion to Raleigh, NC!

    • Sean Cummins

      I second this motion.

      • MINUS_Stl


      • MindFever

        I third this e-motion ;)

    • james kendall

      bring it to St Louis Mo

    • The_16th_Doctor

      I would prefer Cary since I would have to travel less, but Raliegh works as well

      • eric3316

        Same here!

  • http://www.twitter.com/thewizkid95 Jesus Otero

    The Android branded Kitkat promo started already right? Because I haven't been able to find any

    • jjrudey

      I'm not sure. I haven't been able to find any either, so I don't think so.

    • philnolan3d

      it supposedly started two weeks ago. I haven't seen a single one.


    • wade_county

      I believe merchants are clearing out the old stock.

      • Fievel

        ....all those Jelly Bean KitKats......

      • Ryan

        That's basically it. Where I work, we haven't gotten any new shipments of kitkats with the Android promotion. I'm hoping there might be some on the current or next truck, but only time will tell.

    • Jose Torres

      I WANT MY ANDROID KIT KAT! I want to send one to my iPhone buddies and tell them to "Have a break..."

    • Josh Haug

      The Kitkat is a lie.

    • 2stealthy

      Found some Android KitKat bars yesterday at Walgreens

      Entered code fine yesterday, not today I get "YOU HAVE ALREADY ENTERED TODAY"... There may be a glitch

      • kornhans

        I entered my first code today (found at walgreens) and says "YOU HAVE ALREADY ENTERED TODAY"

  • DennisHeffernan

    Haven't seen any Kit Kat packages with the contest label yet here in NJ.

    • Shawn Cheever

      Same here in MA.

    • Lou

      Good thing I am not the only one here in NJ looking for them!

      I have been going from store to store for weeks now looking for them but no one has them. Hell I have seen HALLOWEEN KitKats before these come out. I am genuinely bummed out if for some reason we do not luck out on getting them.

    • http://turbofool.com Jarrett Lennon Kaufman

      Same here in Los Angeles. Guess there's a lot of stock to clear out.

  • Unknown182

    Well damn! Glad both people on that one bench got a tablet even though it said "person"!

  • DeadSOL

    I love both Google and Nestle! :D

    • randomchars

      You shouldn't. Not just because they're companies, who don't deserve to be loved (why would they?), but regardless of your opinion about Google, Nestlé is, without a doubt among the most evil corporations in the world.

      Price fixing? Check! Violating WHO code? Check! Killing babies? Check! False advertising? Check! Child labor? Check! Selling horse meat mixed instead of beef? Check!
      I could go on and on, but I hope you get my point. They don't deserve love, but some serious punishment.

      • MindFever

        My lady-friend doesn't allow me to eat anything from Nestle :D she cares about me,god bless her

      • gr227

        Killing Babies ..... Fuckin Love Nestle now!!!!!!!!!!!!!!!!!!!!!!!!!

      • Joseph Nadzan

        Babies? Really?

        • randomchars
          • ari_free
          • briank

            Do you read your own articles you reference? It clearly states that Nestle was a victim because it purchased milk products from one of the companies that was actually guilty of deliberate contamination. It was only in the three plants and their systems actually caught the contamination, so they did not use the powdered milk.

            After further testing the Chinese regulatory people found that the traces of melamine we're so minute did not pose a health risk. You should really read an article before you start to slander someone.

      • ari_free

        OK when I finish my bag of kitkats, I'll be sure to save the tin foil wrappers for your hat.

      • MomLover

        Is horse meant yummy? Check! Did I violate your mom? Check!

  • Spock.

    Damn. This is awesome.

  • spydie

    how lame... such a small number people actually get to compete for it.

    • Tony Lee

      Its not about the people winning them for the companys its about the advertisement that they gain from it. Which worked.

  • Cherokee4Life

    That's pretty good fun marketing

    • MindFever

      +1000 this ...I'm surprised nobody said it so plain and simple. Because it is true. I demand upvotes for this comment.

  • rabyunghwa

    Nestlé should create a virtual bench on its official website so that people from all around the world can compete!

    • anon

      ala King of the Hill style

  • Colin Kealty

    All the times in this are XX:07, the screen shot earlier from the keyboard had the time at 10:07.... think it's a coincidence??

    • bigtit

      Nexus 5 Announce/Release Day is going to be 10/07. Too many 10/07 to be a coincidence.

    • Brian Menius

      Sadly, I think we may be looking too much into it in this case. They're giving away Nexus 7s; it may just be a play on the name of the tablet to give them away on the :07 of the hour.

      • MindFever

        Also on the box the tablet is pictured in a way that it looks like a number 7 ... 7 is the letter T in the "h4x0rz language"... T for Tablet ...those little details makes Google great. I feel embarrassed I said h4x0rz

        • Royal2000H

          The tablet on the box is stylized to make a 7 because it's a nexus 7. Not T for tablet. Unless you were trying to make a joke...

          • MindFever

            No shit genius,that's obvious ... Except I didn't say it was the reason. Also...and I can't believe I had to explain this... what I meant is that by a cool coincidence the number 7 is also used as a letter T.T for tablet,7 for 7inch nexus tablet...see what I mean? It's just cool. I hope you understand now.

          • Royal2000H

            It's cool you think it's a fun little coincidence... but "and I can't believe I had to explain this...what I meant is that" you said "those little details makes [sic] Google great" -- there's a difference between claiming Google intentionally put that in (as you did originally) and saying it's a cool coincidence (as you did in your second response).

  • dee adams

    Milwaukee Wisconsin! PERIOD.

    • Paul_Werner

      Then we'd get to see some fighting over seats and loads of big people that can't fit on that small bench

  • chezzabe

    I have gotten a few wrappers already, you can only enter one code per day. Second day and it seems to be already broken. It just won't let me enter any more codes, keeps telling me I already played today. So annoying!

    • Tony Lee

      Clear the cookies and cache :)

      • Chezzabe

        That was the first thing I tried, didn't work. Tried on different computers, phone, tablet. Nothing seems to be working.

        • Tony Lee

          It could be that the server is in a different time zone? Maybe wait 24 hours after the first input

          • 2stealthy

            waited 25 hours before I even tried again,
            different computer and I was at work. Still got "YOU HAVE ALREADY ENTERED TODAY"

          • Tony Lee

            Contact nestlé!

    • Nick

      you're supposed to put a kit kat in the usb port while entering the code. duh.

    • One An9ry N00b

      Same here, 1st time it worked, actually got $5 play credit, now every other time says I have already entered. going on day 3 now, and now its telling me my code has already been used.....wtf.....They better fix these hiccups or there's going to be some mad people once these wrappers start going to the masses..

  • Luis Peña

    Good for them, being unemployed really pays off. I actually hate when contest are designed for people that, really, have nothing else to do in their life.

    • MindFever

      You have won the jerk of the week award

      • Noshade

        Did you get that at the Jerk Store? I went looking for one and they said they were all out.

    • Nathan

      It was in the weekend.

  • whispy_snippet

    Well done Google and Nestle. Well done indeed.

  • hyperbolic

    This is why I love Android/Google.

  • Jin

    I would have loved to see people fighting for the seats lool, the last minute left would have been so funny ^^

  • Owen Finn

    Wow - I can imagine the fights over that seat in the real world, not the produced commercial world.

  • http://mavi222.deviantart.com/gallery/ Mavi

    hmm, here in Czech Republic there would be fights for that seat :|

  • Typongtv

    I'm jealous ... I'm good at sitting, could have won me one :D

  • NF

    It's like I've said - Android Kit Kat is going to be leaps and bounds over past versions. This is being marketed much much heavier than anything else.

  • RoachForLife

    Break me off a piece of that.... fancy feast

  • A

    I predict violence. Humans are, for the most part, morons after all.

  • Laurentiu Mateciuc

    is there a chance to be in Romania ?

  • MafiaMM

    If that was here in the US, you would have seen alot of pushing and shoving or 5 people trying to sit on it or maybe even a gun be shot.

  • Nathan

    This footage is recorded in the Netherlands. (Amsterdam and Utrecht)

  • jj

    IT IS LEGITIMATE AS i HAVE PERSONALLY WON 2, WHICH ONE OF THEM I have received it already and the other one i believe is on it ways.