Whether you consider Google's partnership with the KitKat brand a delightful cross-promotional play, a brand sell-out (though officially no money changed hands), or something else entirely, there's no denying both sides have enthusiastically pursued the team-up which promises some lucky winners free Nexus 7 tablets, and Android users the still mysterious Android 4.4 KitKat.

Giving us a break (get it?) from the hype surrounding the next Nexus phone, KitKat recently held a promotion in which contestants need only "have a break" to win a new Nexus 7. Whoever was found sitting on the KitKat-branded bench at a time specified on the board was awarded a new tablet amidst confetti and the applause (and envy) of onlookers.

While perhaps not as entertaining as the Galaxy S4 Staredown, KitKat's promotion is as simple as it is fun. After all, who wouldn't want to win a free Nexus 7 just for relaxing? Check out the video below.