09
Sep
MotoX-Thumb

HTC paid a pretty penny to sign Robert Downey Jr. for their new ad campaign aimed at completely redefining their brand, but we're still left scratching our heads as to whether it's going to pay off. Their first lengthy commercial was certainly quirky, but it didn't tell us anything about what HTC phones can do, and I'm not quite sure if they remembered to bring the funny. On the other hand, Motorola's new "Lazy Phone" campaign for the Moto X is absolutely comical, and it does everything a series of phone commercials should. The one downside here is that I only have three to share.

MotoX1 MotoX2

MotoX3

First up, we have an ad for the Moto X's touchless control. You only have to watch this commercial once to be left with a permanent mental image of why it's handy not to have to touch your phone to unlock it, scroll through an app drawer, or wrestle with wonky voice commands. If you value your relationship, you might just need a Moto X.

Let us also not forget the Moto X's quick capture feature that launches the camera at a flick of the wrist. I'm not sold on the idea, but the ad does a good job of capturing the frustration inherent in wrestling with a password and digging for a camera app when time is of the essence.

Lastly, we have the Moto X's active display. This ad is perhaps the weakest - the active display certainly has its advantages, but they aren't exactly the ones tackled in the commercial.

Long story short, good job Motorola - this is how you do an ad campaign. The lazy smartphone guy is every bit as memorable as the GEICO Cavemen, and given the popularity of the Convos With My 2-Year-Old YouTube videos, there's a known audience that's into this style of humor.

Now if only I could stop seeing curly blonde hair every time I look down at my phone.

Source: Motorola

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • Nabeel Farooqui

    cool :D

  • kpjimmy

    Perry's Smarthphone was awesome...lol. Great commercials!

  • charlie brown

    these are funny

  • https://plus.google.com/117835128512042732749/ Tyler

    aaaaahahahahaha Alans phone xD

  • http://meatcastle.com/ Youre My Boy Bloo

    IT'S HUD!

  • Fifth313ment

    I don't even want a Moto X but these commercials are great! I love that guy, hes a funny actor! He was great in Seeking A Friend for the End of the World as a "Friendly's" (like old TGIF Fridays (suspenders, striped shirts and buttons) waiter! LOL! I wouldn't mind having some of the features from the Moto X but I want them in a top of the line phone with great specs and screen.

    5th

  • mlj11

    W00t. So this is what happens when Google takes over.

  • Chaosprower

    At least the ads aren't US-only.

  • Tim Norris

    TJ Miller is AWESOME!. These are good commercials, they should have started these about a week ago, that way they could kill any hype before IFA.

    • Phill_S

      TJ is the perfect choice for these adverts, which are really memorable and entertaining which is basically half the goal of adverts.

    • deadpenguins

      I love TJ Miller. Anyone who wants a good laugh should check out Laugh Factory videos of him on youtube. In fact, Laugh Factory is a great venue for a ton of great comedians.

  • Wazzifer

    These are hilarious.

    • MeCampbell30

      I agree

  • hot_spare

    It's sort of "ok" type.
    But then again, it's irrelevant for people outside US.

    • NoBullet

      Whats the purpose of pointing that out? android police likes to tell us about chinese phones that are never released anywhere else and no one bitches.

      • nicotinic

        Some people just have to complain about something... That's why even a seemingly flawless video on YouTube will always have multiple down votes.

        He's a troll from a distant land.

  • Matthew Fry

    These are funny. I just wish they didn't suggest that the first guy was cheating with another woman.

    • mesmorino

      Meh, it's fairly typical of American ads. They can't just have a good thing and leave it well enough alone, they always have to add some sort of stupid stinger at the end.

      • jesuguru

        Meh, yours is fairly typical of anti-American posts. You can't just leave a good set of ads alone, you always have to add some irrelevant zinger at the end.

        • mesmorino

          Trying too hard bro, trying too hard

  • JPB

    These are great. Reminiscent of the AllState "mayhem" ads. I love the way he vibrates when he gets a text message.

  • Jeffrey Evans

    "It's from Sharon." Hilarious!

    • New_Guy

      That was my favorite part right there!

  • jonathan3579

    Those are actually pretty good commercials that I enjoyed. Too bad I will not be buying a Moto X from T-Mobile. Oh well.

  • Kevin N

    lol

  • dmsrfl

    lol is it just me or did Perry's smartphone say "no touch, no Migay"?

    • Luciano Carvalho

      No... It's "no touchy no Miguelly"

  • Gandalf_Teh_Gray

    I liked all three, I thought the camera one was the "worst" of the three

    • GraveUypo

      agreed. to be honest i liked the active screen one the best for the funny factor.
      i don't care about the features anyway, so funnest wins.

      • impulse101

        Yeah I hate awesome innovative features that push technology to new limits. I prefer stagnant old shit from the likes of Apple who can only copy Android with 3 year old features that I have had for years.

        • GraveUypo

          ouch, touchy.
          ok, since you seem a little slow, i'll spell it out for you:
          there are reasons i don't care about the features they show.

          First and foremost: I'm not buying this phone (or any other in the foreseeable future for that) no matter how good it is or how many features it has.

          second of all: i don't need the ads to show me the features and try and convince me i need them, i already read about them and i can pass my own judgment whether i need them or not.

          and last but not least: these are all gimmicky features i wouldn't use anyways. therefore i don't care about them.

  • nicotinic

    Hilarious indeed!

  • Tyler

    Why aren't more phone commercials like this?

  • mant0x

    Funny as hell ;D