Sprintsters (and potential Sprintsters of the future), listen up: Motorola's new flagship is hitting The Now Network tomorrow. That doesn't give you a whole lot of time to get ready to pick up the new handset, so you better start digging through the couch cushions now.


The always-listening, Active Display-packing powerhouse will be available in both woven black and woven white for $199 with a two-year agreement. If you're the customizin' type, however, you'll be waiting a while – Sprint says Moto Maker support won't be support for at least a few months. Boo.

On the upside, if you decide to score one of the black or white models that will be available tomorrow, Sprint's guaranteeing that you won't be plucked away from the happy world of unlimited everything (talk, text, and data) "for the life of the line of service." That's awfully sweet of them.

New customers switching their phone number to Sprint can get an additional $100 instant credit, reducing the price of Moto X to $99.99

Unique customization tools with Moto Maker available to Sprint customers in the coming months

OVERLAND PARK, Kan. (BUSINESS WIRE), September 05, 2013 - Moto X™, the first smartphone designed, engineered and assembled in the United States, will be available from Sprint (NYSE: S) beginning Friday, Sept. 6. Available in woven black and woven white for $199.99 (excluding taxes) with a new line or eligible upgrade and two-year service agreement, customers can order Moto X (16GB version) at Sprint Stores, Business Sales, Web Sales (www.sprint.com) and Telesales (1-800-SPRINT1). For a limited time only, new customers who switch their phone number to Sprint from another carrier will receive an additional $100 instant credit, reducing the price of Moto X to $99.99 (excluding taxes).

In the coming months, Sprint will also add the ability to customize Moto X with Moto Maker. With more than 2,000 possibilities to choose from, customers can design a phone that's uniquely theirs from the front to the back, to the accents, the wallpaper, the memory and even pair it with matching accessories.

Moto X customers will also be eligible for the Sprint Unlimited GuaranteeSM. The Sprint Unlimited Guarantee promises customers unlimited talk (calls to any wireline or mobile phone), text and data while on Sprint’s all-new 3G and 4G LTE network, for the life of the line of service. This guarantee is available to new and existing customers who sign up for Sprint’s new Unlimited, My WaySM or My All-inSM plans, and will apply to customers as long as they remain on the plan, meet the terms and conditions of the plan and pay their bill in full and on time.

“Moto X is the first smartphone that can respond to your specific needs with features like Touchless Control, Active Display and Quick Capture,” said David Owens, Vice president-Product Development, Sprint. “We expect customers to quickly become hooked on Touchless Control because of its ease and convenience for everyday tasks like locating the nearest gas station, ordering a pizza or searching the Web for sports updates. Sprint ensures that our customers can use Moto X to its fullest potential without having to worry about overage fees on their wireless bill.”

Powered by Android™ 4.2.2, Jelly Bean, Moto X makes it so easy to search the Web and snap photos with features like Touchless Control and Quick Capture. Here’s how customers can make the most of these features with an Unlimited plan from Sprint:

  • Simply say, “OK Google Now,” followed by a command, and Moto X will deliver without ever having to touch the device. When searching the Web is this easy, customers will be checking sports scores every few minutes rather than once or twice a game, so they won’t want to worry about data caps.
  • Finding the closest restaurant to meet friends for dinner will be a snap, because they can change restaurants or locations with ease. Simply tell Moto X to find the nearest Thai restaurant and pull up the menu. When the mood changes to Italian ask Moto X to search again. It’s that easy and customers will appreciate the effortless task of planning dinner reservations without having to worry about going over their data limit.
  • It’s never been easier to capture and post the perfect selfie or share life’s important moments with family and friends. With just two twists of the wrist, Moto X is ready to take photos. Capturing and sharing all these pictures could blow through a capped data plan in no time.

The new Unlimited, My Way and My All-in rate plans feature unlimited talk, text and data while on the Sprint network for as little as $80 per month (excluding taxes and fees). The Unlimited, My Way plan can offer customers a significant savings when compared to competitors’ capped data plans. For example, smartphone customers can save $30 per month vs. Verizon’s comparable plan with only 4GB of data.1

Sprint continues to bring a better wireless experience to more customers across the country as it builds out its all-new 3G and 4G LTE network, currently in 151 markets. For the most up-to-date details on Sprint 4G LTE, visit www.sprint.com/network. Customers are also encouraged to check www.sprint.com/coverageoften because the maps are updated when coverage is expanded.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • derk p

    lol too bad you wont be able to actually use the "unlimited" service if you are in a 3g only area like 99% of sprint customes. WHACK

    • Calvin Jed Serrano

      Eh not anymore for me. Most of the eastern US is already covered in LTE, its just the west coast that hasn't got a lot of treatment.

      My city just got it, and I'm pretty happy with it.

      • techgui

        definitely not covered here out east

        • Rob

          Exactly. There are plenty of rural areas that don't get Sprint's 4G LTE signal. The nearest signal to my home in Southern New England terminates about 10 minutes from my house. On top of that Sprint's towers (3G) are still legacy here and have not been updated to Network Vision as of yet. Without Wi-Fi and a free AIRAVE microcell I'm paying for service I can't use.

  • David Hart

    It looks like a Nexus 4 had a mutant baby with an Iphone 4
    Which isn't exactly bad, I kinda like the form it has

    • Willie D

      You sir are an asshole for comparing the Nexus 4 to this monstrosity.

      • Freak4Dell

        You're a fucking blind idiot for not seeing that the X looks pretty similar to the Nexus 4.

      • squiddy20

        Pray tell in what way(s) the Moto X doesn't look like a Nexus 4 (besides the lack of glittery pixelated glass back).

  • Zach Mauch

    "Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I've got spare time."

    That pretty much sums up my thoughts on Sprints "Unlimited Guarantee." It means nothing.

  • Bryant

    Just left sprint....so glad I did. Unlimited of 0.0 kbps still doesn't get me my email by the end of the month.


    The catch, as far as I am aware, with the Lifetime Unlimited Guarantee, is that, unlike other plans, which grandfather pricing, you are guaranteed unlimited for the life of the contract, but the price is not guaranteed. This seems fishy to me. Will Sprint downgrade to tiered plans those who don't want to pay the increasing cost of unlimited? Probably. They explicitly mention those who pay bill late.

    • Willie D

      Its because thats how they kill the plan on your account. You forfeit all the guarantee the second you are 1 day late paying. That means, you cant get that plan back.

  • Willie D

    This is stupid... That guarantee is offered to ALL customers, new and old, upgrading or not - but there is some trade offs. You not only have to change to that plan, but you also have 200MB LESS ROAMING PER MONTH, LIMITED VIDEO SPEEDS to 1MBPS (so long LTE), and you MUST PAY YOUR BILL IN FULL BY DUE DATE, if you miss one payment or late by 1 day, that guarantee is ripped from your account. Also the unlimited guarantee only applies to the voice, text and data aspect, not to the price of the plan (which can change ANYTIME), not to the coverage area (which DOES change all the time), and not to any other term or condition. Sorry but Id rather stick with my old plan. Its better and costs me the same!

  • John Bailey

    I work for Sprint preferred retailer, and I too was/am pondering leaving my ultra cheap employee plan to go to another carrier, but then 2 weeks ago they lit up 4G LTE in my city, and it's hella fast.... the only reason I'd switch at this point is that our phone selection sucks, and any good phones we do end up getting take forever before we get them. I want a Nexus 5 when it comes out, and those are gonna be GSM only...and there's something to be said about getting Android updates the day they're released, not 6 to 12 months to never.... So I'll probably just buy one straight from Google, and get on the $30 T-Mobile 100 min/unlimited text/5GB 4G data prepaid plan....plus they just rolled out LTE here last month too... decisions, decisions...

    • HopelesslyFaithful

      don't like sammy's options?

  • Paul_Werner

    Sweet, been waiting for this for my wife. Not for Sprint but for the MVNO she uses off of Sprint... Ting. They are the only MVNO really worth having IMO

  • Tower72

    Maybe once Sprint gets 4G in the Milwaukee area, then ill go,,,but till then...NEVAR!!

  • Timothy Anderson

    Will this thing have Google Wallet, like other phones on sprint... or is that not possible with Moto X?

  • bearballz

    Doin' just fine with LTE in Chi-town.