Remember the allegedly hilarious video for "The Smart Cube" from last week, which toed the line between awkward funding campaign and a parody of awkward funding campaigns? We mentioned at the time that it was almost certainly an alternative marketing campaign for a Samsung product, probably the Android-powered Galaxy NX camera. There's no way to say this without sounding a little smug, so: yeah. It is.

Considering some of the Kickstarter campaigns we've been seeing lately, the original awkward video seemed almost believable. After all, if people are going to hand over 40 grand for some fancy cables, surely someone would be dumb enough to pay for an 18-inch cube that adds a 3G connection to a camera. The gist of the campaign is obvious, though camera buffs might balk at the idea that Samsung is equating its mirrorless NX line with conventional dSLRs. The fact that this thing starts at $1600 (about twice what a comparable dSLR would cost minus the Android smartphone strapped to the back) doesn't help.

Here's the original video for comparison.

Kudos to Samsung for thinking out of the box, at least. It could be worse. It could have been a Humungous Tinfoil Catamaran

Source: YouTube

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • hot_spare

    i'm confused :(

    What's the purpose of this commercial??

    • IrishSid

      To advertise their camera. It's simple enough..

  • IrishSid

    To advertise their camera. It's simple enough.

  • PeeGee

    10/10 wants smart cube.