Remember the allegedly hilarious video for "The Smart Cube" from last week, which toed the line between awkward funding campaign and a parody of awkward funding campaigns? We mentioned at the time that it was almost certainly an alternative marketing campaign for a Samsung product, probably the Android-powered Galaxy NX camera. There's no way to say this without sounding a little smug, so: yeah. It is.
Considering some of the Kickstarter campaigns we've been seeing lately, the original awkward video seemed almost believable. After all, if people are going to hand over 40 grand for some fancy cables, surely someone would be dumb enough to pay for an 18-inch cube that adds a 3G connection to a camera. The gist of the campaign is obvious, though camera buffs might balk at the idea that Samsung is equating its mirrorless NX line with conventional dSLRs. The fact that this thing starts at $1600 (about twice what a comparable dSLR would cost minus the Android smartphone strapped to the back) doesn't help.
Here's the original video for comparison.
Kudos to Samsung for thinking out of the box, at least. It could be worse. It could have been a Humungous Tinfoil Catamaran.