Sony just can't keep a lid on these QX lens camera things. After a ton of images showed up yesterday, we've now got all the specs and pricing. There's even a lovely little video that tells the tale of hipster love.

The new Cyber-Shot QX100 and QX10 lens cameras will be announced on September 4th at 4PM London time. The QX100 will go for $500, and the QX10 will cost $250, which is spot on with the leaks. Here is the full spec list for both units with everything you could want to know:

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Split into three parts, from left to right

It's interesting the Sony PlayMemories app is going to be the hub for the QX cameras instead of a new app. It will be updated to support the cameras, but has never been a terribly good experience. The full press release has leaked along with all of this, so there's not much left for Sony's big reveal. There is no exact release date listed in the leaked materials, though. Sony will probably get these out for the holiday season, but we could find out more tomorrow. PR is at the bottom.

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New Sony QX100 and QX10 “Lens-Style Cameras” Redefine the Mobile Photography Experience

New Concept Cameras Link Flawlessly to Smartphone, Offering High-Zoom, Stunning Quality Images and Full HD Videos for Instant Sharing

Merging the creative power of a premium compact camera with the convenience and connectivity of today’s smartphones, Sony today introduced two “lens-style” QX series cameras that bring new levels of fun and creativity to the mobile photography experience.

The innovative Cyber-shot™ QX100 and QX10 models utilize Wi-Fi® connectivity to instantly transform a connected smartphone into a versatile, powerful photographic tool, allowing it to shoot high-quality images and full HD videos to rival a premium compact camera. It’s an entirely new and different way for consumers to capture and share memories with friends and family.

With a distinct lens-style shape, the new cameras utilize the latest version of Sony’s PlayMemories™ Mobile application (available for iOS™ and Android™ devices, version 3.1 or higher required) to connect wirelessly to a smartphone, converting the bright, large LCD screen of the phone into a real-time viewfinder with the ability to release the shutter, start/stop movie recordings, and adjust common photographic settings like shooting mode, zoom, Auto Focus area and more.

For added convenience, the app can be activated using NFC one-touch with compatible devices. Once pictures are taken, they are saved directly on both the phone and the camera*, and can be shared instantly via social media or other common mobile applications.

“With the new QX100 and QX10 cameras, we are making it easier for the ever-growing population of ‘mobile photographers’ to capture far superior, higher-quality content without sacrificing the convenience and accessibility of their existing mobile network or the familiar ‘phone-style’ shooting experience that they’ve grown accustomed to,” said Patrick Huang, director of the Cyber-shot business at Sony. “We feel that these new products represent not only an evolution for the digital camera business, but arevolution in terms of redefining how cameras and smartphones can cooperatively flourish in today’s market.”

The new compact, ultra-portable cameras can be attached to a connected phone with a supplied mechanically adjustable adapter, or can be held separately in hand or even mounted to a tripod while still maintaining all functionality and connectivity with the smartphone. They can also be operated as completely independent cameras if desired, as both the QX100 and QX10 cameras have a shutter release, memory card slot and come with a rechargeable battery.

Premium, Large-Sensor QX100 Camera

The Cyber-shot QX100 camera features a premium, high-quality 1.0 inch, 20.2 MP Exmor R™ CMOS sensor. Identical to the sensor found in the acclaimed Cyber-shot RX100 II camera, it allows for exceptionally detailed, ultra-low noise images in all types of lighting conditions, including dimly lit indoor and night scenes.

The sensor is paired with a fast, wide-aperture Carl Zeiss Vario-Sonnar T* lens with 3.6x optical zoom and a powerful BIONZ image processor, ensuring beautifully natural, detail-packed still images and Full HD videos. As an extra refinement, the QX100 sports a dedicated control ring for camera-like adjustment of manual focus and zoom.

Several different shooting modes can be selected while using the QX100 including Program Auto, Aperture Priority, Intelligent Auto and Superior Auto, which automatically recognizes 44 different shooting conditions and adjusts camera settings to suit.

High-Zoom Cyber-shot QX10 model

Boasting a powerful 18.2 effective megapixel Exmor R™ CMOS sensor and versatile 10x optical zoom Sony G Lens, the Cyber-shot QX10 camera allows mobile photographers to bring distant subjects closer without sacrificing image quality or resolution, a common problem in smartphones. It’s also extremely portable and lightweight – weighing less than 4 oz and measuring about 2.5”X2.5”x1.3”, it’s a great tool for travel photography.

Additionally, the camera has built-in Optical SteadyShot to combat camera shake, keeping handheld pictures and videos steady and blur-free. It has Program Auto, Intelligent Auto and Superior Auto modes to choose from, and will be available in two different colors – black and white.

Pricing and Availability

The new Cyber-shot QX100 and QX10 lens-style cameras will available later this month for about $500 and $250, respectively.

The cameras and a range of compatible accessories including a soft carry case and dedicated camera attachment for Sony Mobile phones like the Xperia™ Z can be purchased at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit www.blog.sony.com for a full video preview of the new Sony Cyber-shot QX Series cameras and follow #SonyCamera on twitter for the latest camera news.


Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play.

  • WOW


  • yahyoh

    LOL really Sony 500$ for QX100 -_-

    i would put 100$ more and get real CAM

    • Amer Khaznadar

      And this isn't a "real CAM" because?

      • yahyoh

        are u kidding dude ?

    • Hihi

      any 'real CAM' you get would be considerably worse than this camera. the 500$ one is the same lens that is found on rx100 which is widely regarded the best compact camera and nothing even comes close.

      If you want to get a 100$ 'real CAM' you would be better off just sticking with your smartphone camera.

      • yahyoh

        lol yeah DSLR would be worse than crappy 1" inch sensor that dont even have xenon flash LMAO

        • Hihi

          if you seriously think that this is a 'crappy 1" inch sensor' you are simply clueless

          and DSLR is a huge thing, people who consider buying this thing quite obviously are looking to something compact

          • drodzand

            People don't seem to understand that this IS a very good camera. Here is a sample shot from last year's model at ISO 800. Also, here is the full gallery: http://www.dpreview.com/galleries/reviewsamples/albums/sony-cyber-shot-dsc-rx100-review-samples#page=1

            I think the quality is great and the $500 price isn't bad at all considering the RX100 M2 costs $750 (in fact, it's a good deal!). I'm inclined on purchasing one of these but it'll depend on how well it integrates with Android in a day-to-day basis.

          • yahyoh

            i think Sony sheep's don't understand what quality camera is

          • Sorian

            Instead of arguing, post an image shot from both a Sony and whatever camera you are alluding to that is better. And fyi, I own a Canon Powershot PnS that is 3 years old.

          • yahyoh

            huh +500$ cam that produce noisy and grainy image @iso800 what u can call it great cam ?

          • Alok

            Troll. Move on, man.

          • Sorian

            I did not talk about price, I asked for an example.

          • Łukasz N

            i think Shitsung sheep's don't understand that SONY CMOS sensors have SGS3, SGS4, iPhone, top DSLR Nikon's, Hasselblad and Olympus camers.

      • mgamerz

        He said 100$ more...

        • Hihi

          yeah, my bad

          • Marsg

            You are wrong on so many levels, you can easily get a Sony Nex 3-5 for 50 to 200 dollars cheaper than the QX depending on model with a larger sensor and complete manual controls on top of interchangble lenses including canon and Nikon mounts, they are also really small and compact about as big as a smartphone using a detachable lens lol, these cameras also have a larger sensor than any Canon camera under 1000$ like the the Ti series, you can also get a Nikon D5100 or D3100/3200 for same or less and they also have a much bigger sensor.

  • Matthew Fry

    I admit the lens-camera/tripod with the remote viewfinder is pretty bad ass. Attach that to a motorized head and you have a completely remote camera.

    • Chris

      Yeah and being able to hold it lower while looking at your phone as the view finder...didn't really think of that...but I think it's still much more than I'd rather pay. My phone pictures are good enough...not like I'm printing them or anything

    • yahyoh

      remote view finder is nothing new , there are many apps in the store to control DSLR with remote viewfinder + full control

  • Nick Marowsky

    Probably selling my Nikon N1 for one of these. I bought a mirrorless so I had a decent camera while still being able to put it in my pocket (barely fits). This solves my problem totally, just wish it had come out like 2 months ago when I was shopping around. I just want a good camera for vacations and parties when I would like higher quality, but the smaller the better. I have a DSLR but I'm not taking that out partying in Vegas or New Orleans. Just hope they launch in a reasonable time frame.

    • Pradeep Viswanathan R


  • Danny Davis

    There's certain aspect that I really like about this attachment, but at the end of the day, I think Nokia 1020 is best well put Smart Phone Cam on the market with it's simplicity of high quality pic in a compact, simplistic device. Nonetheless, this is super bad ass.

  • Aniket Patni

    I have to say. This is a pretty rad idea.

  • KingRando

    Pretty cool, but the price sucks.

    • Benjamin Pavel

      Yea but with this you can get any phone you want and still have the best camera.
      Nexus 4 + Sony lens = BEST PHONE

      And if you want to get another phone you can STILL reuse the lens on a newer phone!

      • Bob G

        Exactly! You can even buy a super cheap phone that does everything you need, but has a subpar camera. Never have to compromise on phone purchases because of the camera anymore! Thank you Sony!

  • Mo

    someone forgot a little detail: XENON FLASH. That little LED flash wont keep it up the lens.

  • TechGuy22

    cool music. price sucks. 250 the fuk. more than a vita and ps3( i know two different things but still they do more)

    • Benjamin Pavel

      Yes but with this you can use ANY Android or iOS phone...even if your phone breaks you can use this on a next phone...see the bigger picture people. :)

    • Pradeep Viswanathan R

      Techgirlyguy, you probably don't know what this can do. These are for some serious/ mid-ranged photographers and a causal shooter.

  • Raymond valladee

    I'll finally be able to put a stock Google rom on my HTC one without worrying about the camera!

  • Hihi

    this is a good accessory with an adequate price for those who want to get a good compact camera.

    it presumably takes shots not worse than rx100 so it is better than any other compact camera. and getting qx100 would be better than getting the rx100, or at least not worse.

    carrying around a smartphone and this camera is not worse than carrying around a smartphone and a pocket camera. using this thing either attached to a smartphone or detached is not worse than using your camera while keeping your smartphone in your pocket.

    and because you can use it with android there is added convenience like being able to edit and share your photos immediately, and maybe some other

  • Doug


  • fixxmyhead

    Of course it had to be hipsters

    • didibus

      They kind of look like two generic stock photo person to me, nothing hipster about it.

      • fixxmyhead

        Nope. U must be a hipster too

        • didibus

          I am a hipster, and these people look nothing like me. They look like models from a Sears catalog. Here is what hipsters look like: http://imgur.com/a/f19mp

  • hyperbolic

    This is EPIC!
    It will sell like cupcakes

  • Chippah

    Douche chill commercial and no Vzw..

  • WhyWai

    Wow! Great gadget with acceptable price, available within a month of announcement! Sony fixed all complaints from people?
    Huge Sony fan here, definitely getting this with Honami.

  • Boris Shobat

    Now girls will make more quality photos of themselves in a mirror!

  • Jason Bailey

    A novel item that could possibly take off, but no flash? So it fails as a camera if you want to take a night shot? The light from your LED android flash certainly won't be up to the task, it should definitely have come with a xenon flash!!!

  • Sergio

    Next stop: Full Frame QX 35mm / 50mm lenses 1.4f (dreaming is free)

  • Sergio

    I wonder about the latency of this thing. Shutting video if you can't watch it real time could be annoying... I also hope they release apis to control it by third part apps.