03
Sep
1

If you missed out on the ruckus Google caused this morning, here's a quick briefing: the upcoming version will not be 5.0, nor will it be called Key Lime Pie. Instead, it's 4.4 KitKat. No joke – this is legit. Sundar Pichai even put a picture of the new statue up on Twitter and G+. This is happening.

The question is, though, what new features can we expect? KitKat itself has taken to YouTube with just that information. Just take a look for yourself.

I don't know about you guys, but I'm pre-ordering the 4MB option as soon as it's available. Keep it locked on AP for more details.

via Ron Amadeo (Google+)

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • skitchbeatz

    This whole thing feels like an elaborate troll (April fools day in September) despite Pichai saying something

    • briankariu

      Seriously feellike google is just messing with everyone. A very well carried out prank. My hat to you fine gentleman

    • http://them3blog.wordpress.com/ Abel

      I'm on the same boat

    • popi

      Thats what i thought when i first saw this...

    • PhineasJW

      September Fools!

  • Chris Jutting

    Every part of me wants to believe this is fake.

    • HellG

      I hear yea :/

    • OSagnostic

      I can guarantee its not a flake, but that does sound tasty.

      • Mastermind

        Read your name as - Orgasmic ! :P

    • Krzysztof Jozwik

      Yes, the rumor mill was churning so hard that I refuse to accept the truth as well. I was convinced that it would be 5.0 Key Lime Pie. Now my whole world is a lie. OH NO AHHH!!!

      • Walt

        Nah, Android 5 will just be.. "Lime Pie"

        • davedooter

          Nope, it will be called Loose Vagina.

    • Galileo

      Deal with it.

  • power_pizza

    Well the marketing is already working. I want a Kit Kat bar.

    • jonathan3579

      Yeah, same here. I went to Walmart looking for the new versions with no luck.

      • knewspeg

        BestBuy, they'll take ur trade in

    • Mei

      Yeah, I love KitKat. This news is making me want to eat one now.

    • wiz_kid

      I just bought a bag of them. DAMN YOU MARKETING

      • Rami

        Waiting for the lunch break to go and grab a family size KitKat box, hope it is already released in a couple of hours.

        and this is why Nestle doesn't need money from Google to use the brand, it is already earning

    • Cory_S

      Watching this made me hungry...so I went to our company vending machines to find out we dont have kit kats ....so I got a twix instead. I think I'm having buyers remorse. The form factor is all wrong. I could get a kit kat at another vending machine... but then it wouldn't be subsidized by my company.

    • Joseph Cascio

      No wonder there was no money exchanged. I can see this being equally beneficial. Not to mention, KitKat is a pretty good candy bar. But the naming of 4.4 doesn't follow the trend of names of deserts. Still don't know how I feel about it though. Parts of me think it's brilliant but the rest of me want to believe it's fake.

      • Cory_S

        Jelly Beans aren't a desert, neither are honeycombs.The naming is something sweet, more so than a dessert imo.

        • Joseph Cascio

          That makes sense. I guess what is off is everything has been generic before. It's not like they called it Jelly Belly Jelly Bean. I think KitKat will grow on me. It just feels awkward right now.

          • fonix232

            If you think about it, in the past few years, KitKat itself grow out to be a generic meaning, at least in my group of friends. Any kind of multi-barred chocolate (with the same filling, Hungary has at least a dozen copies of KitKat) can be called a KitKat if you're not so pissed off by the improper naming :D

            Point is, we are getting to a time where the older generation starts to name things by the name of its first example. This is why no matter what handheld game console I get, in my parents eyes it is a GameBoy, or any console is a PlayStation (or if we're there, any Pokemon a Pikachu). So yes, generalizing is going to happen, already happened and happens right now. Trendsetters will bear the weight of everything similar will be called after their product, and they can't do anything.

          • Danilo Viana

            I feel old now, to my parents every console is a NES.

          • http://techsym.com/ cubanresourceful

            To my parents every console is a Nintendo (however, my dad will always love his beloved Atari 2600).

          • Krzysztof Jozwik

            Just like a kleenex is a tissue and a Q-tip cleans your ears.

  • Colin Kealty

    Anyone else REALLY craving kitkat right now? Vending machines at work don't have it -____-

    • http://silverfang77.tumblr.com/ Silver Fang

      Yes!

    • Jose Torres

      I think that was the idea.

    • Krzysztof Jozwik

      I am

  • Greyhame

    But what about Wifi? NFC? Bluetooth LE? So many questions left unanswered.

    • NexusKoolaid

      What are you talking about - the candy bar, or the presumed yet unannounced Nexus 5?

      • Greyhame

        I hope you're joking. I was.

        • NexusKoolaid

          Appologies - I understand there's a video in this message but I can't view where I'm at right now :(

  • CaibreGreyblade

    Oh gods, I'm laughing hard here. Might even roll on the floor for a moment.

  • http://slworrell.com Sherree W.

    This is too funny. It has to be a joke...right?

  • nwd1911

    This is why I love Google (and now apparently KitKat).

    • Wazzifer

      GHOOOOOSSSSTTTSSSS

  • ReeceDevonport

    I'm super confused and the Megabyte thing at the end is just like ehhhhhh.

    • Nomaan

      They are screen sizes or maybe Spec differences, the K release was supposed to work on low end hardware

  • SmooK_LV

    A KitKat. Who expected that?

    • Ivan Petkovic

      Ok, imagine someone speculating yesterday "new Android is gonna be 4.4, and they'll call it KitKat". What would we comment? "meth, not even once"?

  • nezlobnyj

    Is it only me who sees a young Johnny Ive? Music, style...
    This is fat, Google. Hats off.

  • GreatNews

    4MB.... lol

  • Dheeraj

    Please please please be a joke.

    • Wazzifer

      It's not, so get over it.

  • Marcel Jeannin II

    Woohoo CHUNKY! Lol

  • Stylus_XL

    I actually am really craving a kitkat right now. Damn you Nestlé! That ad is really funny too.

  • Malufor

    Haha, why not. First i was a bit shocked, but Android 4.4 KitKat is pretty neat. What i don't like is the 4.4. Should have been 5 .

    • Thomas Lovett

      Why does the major version number even matter? Updates to an OS are updates.

      • Malufor

        Ok, Google updates pretty much every single app independently, that's great. But i'd like to see some major improvements on the OS level. What improvements? i don't know, but google always now how to surprise us ;)

    • Andy Stetson

      but... kitkat comes i packs of 4!

  • justonemore1174

    Why is the signal bar image in the video BACKWARDS??? When the kit kats break down for the "global coverage" part, why is it backwards?!?

    • Dude!

      Carrier customization.

  • yahyoh

    brb going to buy KitKat :D

  • http://www.twitter.com/ninjustin ninjustin

    "Android 4.4 sponsored by Kit Kat." I don't know how I'll ever accept that it isn't a joke.

  • Mehmet Fatih

    seriously what the fuck was that?

  • iakovl

    This is marketing at its best
    the people in google an Kit Kat who thought on this duo need to get a medal

    the one who made this video needs to get another one

    never in my life have i thought a chocolate bar can be marketed like this
    and now that i see it, its priceless perfection

    going to buy a KIt Kat bar first thing in the morning... 4MB versio :P

  • dhruva

    4 MB option...tablet showcased not a phone...global coverage, and KitKat. I dont know what to take seriously.

  • Armus

    Oui vey this is silly. Do we really need this blatant commercial sponsorship?

  • fabi280

    Takes a while until April 1st ;D

  • Danny Holyoake

    What the fuck is going on.

  • knewspeg

    So now I have choices in KitKat ....to eat or delete

  • PhineasJW

    If they had filmed "KitKat Ives" in front of a pure white background, it would have been perfect.

    Still not sure how I feel about the whole (naming/commercialization) thing however. There's a fine line between being playful and being a joke. JMO, but Google's balancing this one on the head of a pin...

  • MrG

    I however love chocolate and I love android products, what I love most is how random things like this confuse marketing people.

    Why should everything have to make sense? Why does everything HAVE to be so formulaic? Why can't things be organic?

    Why should tie up deals involve money (neither Nestle or Google paid money for this, it was born out of Android engineer's love for chocolatey wafer biscuits)

    • Alan Shearer

      Exactly, upon doing this google fooled everyone, especially the key lime pie rumors, broke the rumor mill to pieces, excellent marketing, and it screams google all over it. One company who does not care about the status quo, they can name each android version what they feel like to be honest, and as such, are having some fun here. :) Still miles better than windows 7, 8, 9, 10, 50 or IOS 4, 5, 6, 7, 8, 9, etc. At least they are more original.

      • Krzysztof Jozwik

        Oh c'mon, from snow leopards to mavericks some seriously clever drunken randomness.

  • c0n0r

    Are people seriously asking if this is real?? Watch the video!!

  • Andy Stetson

    I GET IT!! It's 4.4 because KitKats come in packs of 4!!
    *kneeslapper*

    • Andrei

      Isn't it because of android 4.4?

      • Andy Stetson

        that's what i meant. the android version is 4.4 because kitkats come in packs of 4.
        hopefully that helps to qwell the masses that are saying IT SHOULD BE 5.0!!!!

  • Gabriel Hellsing

    Sweet, now David Ruddock has to film himself smashing his face into a Key Lime Pie. ( http://www.androidpolice.com/2012/03/04/yes-key-lime-pie-is-the-only-dessert-that-starts-with-a-k-jelly-bean-is-probable-and-version-numbers-are-anyones-guess/ )

    I can't wait to see that.

    • http://www.androidpolice.com/ Artem Russakovskii

      I want it in slo-mo.

  • Greg Nelson

    DO NOT INSTALL KITKAT, I did and now my phone is all effed up! It has chocolate in the headphone jack, sim slot, card slot, not to mention mucking up your speakers and totally leaving your screen unusable.....do NOT INSTALL THIS UPGRADE, it makes your phone into a chocolatey, gooey, crispy mess!

    • The_Chlero

      Classy example of noob. You have to unlock the butterloader first. Then you are ready to go.

      Please read before doing this kind of hig tech magic things

      • http://www.androidpolice.com/ Artem Russakovskii

        I read it as buttloader.

        • The_Chlero

          Well, in that case I wouldnt unlock it. at all cost.

      • Ivaylo Stoyanov

        And don't forget to wipe dalvik cache twice and then
        rm /data/system/batterystats.bin

    • Kris

      So it turned into an iPhone?

  • Rhut K Virani

    What about the last line unlimited standby time? & also edge to edge display?
    whoaaa!!!!!!!!!!!!!!!!!!
    Google is going to smoke some ..... i think
    cant wait

  • Rhut K Virani

    I also think they have somehow managed to create different dpi settings for portrait and landscape as they suggest it can be used in portrait as landscape?
    whats say?'

  • fallen apple

    Give me a break....are you serious, if so break me off a piece of that kit kat update.

  • LazarusDark

    Random question. Going to the youtube link, it is apparent that in fact this video is encoded as widescreen with no black bars. So then, why is the video on this page in a 4:3 format with black bars?

  • Devon
    • redfoot

      4 bars, android 4.4...=)

  • Alan Shearer

    Awesome, and the new nexus? Announcing the nexus 4.4, 4.44 inch screen, 4gb mem, octa core (4 1.8ghz cores, 4 1.4 ghz cores), :)

  • Micah Hilton

    KitKat sounds better than a klondike bar.

  • Paul

    Already got parodies? Awesome

  • CuriousCursor

    If it doesn't have better battery life, I'm switching to Snickers >_<

  • jeffmd

    I regularly go with the more portable 1mb version that comes with reeses cups front end.

    • xnifex

      What is this magic you speak of?

  • Krzysztof Jozwik

    I love how Google can throw things like this out there startup style. As big as they are they can still manage to keep secrets and throw curveballs.

  • Spetto

    And Google shows us the next Nexus phone http://i.imgur.com/Mh7Jrfk.png - I think

  • Next Nexus?
  • monky

    N7s time 11:11... Release date?? Hmmmm.... Could it be??? More info now!!!

    • Bloodflame87

      Could be onto something here. With a lot of devices, the clock is sometimes the first clue for a release date. Last two Nexus phones were released in November, plus with the recent Nexus 4 sale with the 8GB version now sold out and not coming back, it's clear a new Nexus is coming. Not to mention, the phone is briefly seen in the statue video. Time to mark your calendars for November 11th.

      • DrBob27

        What statue video?

  • Jaime

    I just ate a kitkat :( damn you marketing!!!

  • Justin carey

    Guys, look at the video. It clearly shows what features might be in store. "A taste that brings you into the cloud"? "Works in portrait or landscape mode"? "Works on all liquid acessories "?

  • dsignori

    Love it !

  • BBXiong

    just went to my office pantry to grab a bar, marketing well done

  • RahulNayak

    Classic Apple Ad Mockery :D Well done KitKat.. *claps*

  • Mixso

    Project: "I Can't Believe It's Not Butter"... ;-)
    Someone tell me that this is a wind-up, right?!?!

    Hmmm! - A strange move by Google to use a product name instead of just a generic confectionery item, as they've done previously. A nice PR & advertising stunt that could pay off for both sides. But if this iteration of the OS is remembered for the wrong reasons, then Google & Nestlé could be producing a nightmare combination, as the name Kit Kat would always be linked whatever happened, so let's hope that's a good thing, as this could clatter product sales...

  • Christopher Woodward

    Very well done. This ad is pretty funny and marketing or not I'm sure if they had a more reasonable name for this chocolate covered wafer they would use it but.. it is a kit kat something I don't think needs marketing and from what I can tell this wasn't really a market ploy.

  • Asphyx

    Let me know when they get to M&M because I need a Phone that will melt in my mouth not my hand!

  • howardbamber

    Blog sites are not doing too well.... What with key lime pie and their way off the mark images of the $amsung watch.
    I know your jobs depends on the amount of hype you can generate but we are getting sick of it. You tell us we must have X phone and a month later you force another down our throat.
    Thank god one site is taking a look at phones they reviewed a few months ago and pointing out the faults in them.

  • Boris

    Why are new versions being upgraded with tenths instead of whole numbers?
    Android has seemed to do this a lot and it's awfully confusing