As more and more people adopt smartphones, and as these devices get increasingly powerful, the amount of time the world's population spends recharging devices grows exponentially. We've seen multiple ways of addressing this problem, ranging from wireless charging to solar-powered battery packs and even a Kickstarter project that empowers people to recharge handsets by walking. JUICIES+ doesn't seek to reinvent the wheel. Instead, the campaign just wants to give our cables the same premium look and feel of the phones they power. It's a concept so simple and desirable that over 1,500 people have pledged nearly $50,000 to make it happen, breaking through the $40,000 funding goal with 58 days left to go.



Few Kickstarter projects are this easy to explain. JUICIES+ cables are woven, tangle-free, and aim to be both more flexible and stronger than standard cables. They're made of aluminum and can come with either lightning or micro USB ports capable of charging the latest generation of Android handsets, Windows Phones, iPhones, and the most recent BlackBerry devices.

This is the team's second Kickstarter project. Their first, the original set of Juicies cables, was successfully funded and shipped in 2011. You can take a look at those cables, but they were only available for Apple devices.

The $15 early bird JUICIES+ cables are all sold out at this point (Update: They've added more, but it will probably only be a matter of time before they sell out again), but backers can still chip in $20 for a single cable or $35 for two. Anyone who lives outside of the US should add $5 for their shipping fee, and everyone can expect their device to arrive sometime in January.

JUICIES+ for iPhone, Android, BlackBerry and Windows Phones, JUICIES+ Facebook page

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • http://www.jaxidian.org/update teh Jax

    They have more of the $15 Early Backer options right now.

    • http://bertelking.com/ Bertel King, Jr.

      Ah, so they do. Thanks.

  • ImSteevin
    • Robert Alex Kibler

      Just bought five of these last week. They're fantastic, but I learned the hard way that 6 feet is too long for most of my uses for a cable. I'm gonna have to order a few of the 3 foot cables now.

    • Nick

      Those don't look like they'd fit many phones that have a case around them.

      • Cat Astrophy

        Yep! My Zerolemon has a protective flap and there's no way that stupid bulky box around the micro end would clear the hole in the flap

    • DwayneBozie

      Yeah, There definitely are cables that cost less. But I think I saw cables with a braided fabric covering, similar to JUICES+, at the local Big Lots store yesterday.

      They cost $8.00

    • RaptorOO7

      You get what you pay for. Those are cheap and don't look like they will hold up well over time. I like the ones being offered by Juices+

  • Cristi

    There are people that pay 15$ for a cable ?

    • enoch861

      There are people that will a 200% markup for a premium object/device.

    • Ewesuk

      Gladly if they work. My co work bought a bunch of no name cables with multi connections. Out of the 3 he left at work only 1 works for my iPhone 5. Plus he had to wait the standard shipping from China.

    • http://www.facebook.com/profile.php?id=708741524 Robb Nunya

      If I knew it would last a year, I would.

      • Jimbo

        Ok some numbers. I got 5 cables for $5. (microUSB)
        I have opened 2 and they have lasted me 6 months so far - including being dragged around on cars, pockets and bags. So lets say 1yr per cable.

        $15 should give me 15 years...will probably skip the fancy cables thanks

        • http://www.facebook.com/profile.php?id=708741524 Robb Nunya

          Meh, I've had about the same luck, but this thing does look nice, and $15 is less than I'll spend on a meal. If I knew it had premium durability, I wouldn't blink at paying for one.

  • http://mavi222.deviantart.com/gallery/ Mavi

    http://www.amazon.com/gp/product/B007154KSK This one looks awesome :3 I would buy it if I was in US. It is expensive but it looks really great! (search for some videos :3 )

  • Cory_S

    micro USB is the limitation...but I'd pay a little more for a cable that could be inserted either direction like the new iPhone ones. It would be nice for those nights when the lights are already off and you just want plug your phone in before falling asleep.

    Also, I seem to be alone in this, but somehow I go through like a cable per month...I don't know what the heck I'm doing to them but the connectors wear out and no longer charge in no time.

    • n0th1ng_r3al

      It's up to IEEE for that I think.

  • http://www.Nave360.com Sebastian Gorgon

    $15 for a cable... these kickstarters take a piss, i can get a decent cable which is all i need for $1, at a push $5 this would maybe decent purchase, but at $15 they are taking the piss

  • n0th1ng_r3al

    I'd rather buy 15 $1 cables off ebay.

  • PastorVor

    PT Barnum is laughing his ass off...

    • fixxmyhead

      There's one born every minute

  • http://www.toysdiva.com Toys Samurai

    Folks, if you are asking whether there are people buying a $15 micro-USB cable, you ask the wrong question. Just two words, two words, and I can explain it all -- ever heard about "Monster Cable"? :-)

  • Brandon Watkins

    Okay this is cool and all, truly they look awesome, but $15? If it charged my devices faster or something actually productive, I would be happy, but its the same cable I get with my phone.

    This just reminds me of the people who pay $80 for Monster HDMI cables. You can get a better HDMI cable 1.4, instead of 1.3, for $3 shipped.

  • SickoPsycho

    Aren't all those pictures of iCrap chargers? Or are they microUSB and just look like Crapple chargers?

  • iamnotfan

    Kick ass project .
    I am still using my $1 cable every day, bought 2 years ago.

  • iamnotfan

    Project ripoff

  • Nick

    Guys, I think what they are targeting are mainly Apple users. From my experience. I've essentially used the same Moto cable from my OG droid for some time. While many people I know who use iOS devices have gone through their cables usually within a few months. They are cheap, crap product. I don't know how or why Apple is ok with the cables being so shitty. Especially since they have or used to have this whole mantra of the smaller things matter.

  • Paul

    I'll wait for the cheap China knock offs on ebay :-)

  • Claw

    20$ for a cable because it's fancy. They should also make aluminium toilets with the apple logo on them. Lately Kickstarter has become the playground for funding idiots.

  • Adamos Makis

    really people ? $15 for a fancy looking microUSB cable .This reminds me those over expensive gold plated HDMI cables that supposed to offer better image quality

    • AAA

      For very long cables they do offer better image quality over cheap ones.

  • Xyu

    I bought genuine Nokia CA-101 cable for ~4$.
    It's charges my devices at full power, not like samsung's crap and it has a clip, so I can make cable shorter if I need.

    • Bakaouji

      +1. I just found one of these lying around and tried it on my S4. Lo and behold, charging at 1900 mah. I have a few of the $1/$2 ones from ebay, they charge at 350-450mah max.

      Ordered a few more of these CA-101s :)

  • KathyJN

    Qi chargers laugh in the general direction of cables.

    • Claw

      Good luck charging your phone quickly. Plus a cable is a little less expensive than a qi charger. Plus a qi charger also needs a cable for connecting it to a socket. Plus your battery will surely not benefit of the charging habits one develops when using a qi.

  • wolfkabal

    Curious why the microUSB cable costs as much as the lightning cable. Doesn't the added certification on the lightning cable add additional cost? Is that just being averaged across both cables as I didn't think microUSB had a high cost certification process like the lightning cable does. I'd pay maybe $10 (shipped) for a nice premium microUSB cable, but being forced to pay the Apple tax, no thanks.

  • DarkStarr

    Sorry but I need 6ft cables so.... yea....

  • Justy Chiang

    If you like Juicies,you will love ZiPAC too !

    [ ZiPAC in Kickstarter ]


    ZiPAC is a durable USB cable and case in one. Zip up your stuff, then unzip to connect your devices. No more tangled or lost cables.