Do you remember when Google and Yahoo! were similar brands? Both had search, mail, news, and instant messaging services. Sure, there were technical reasons to prefer one platform over the other, but it was all predominantly a matter of preference. Now, that difference could hardly be starker. One now manages not one but two operating systems, challenging the dominance of the likes of Microsoft and Apple, and has even planted the seeds for a gaming ecosystem that could someday challenge both handheld and tabletop consoles. The other, well, they've just updated many of their web properties to bring about a more integrated mobile experience. Check it out.

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The refresh has rolled out to prominent pages such as the Yahoo! Search, Mail, Messenger, News, Finance, and the homepage. The sites should make better use of the space available on today's larger screens, and they don't look all that different from what's available inside the dedicated Android app. Now if only the company would settle on a logo.

Source: Yahoo!

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • Sean Lumly

    And that's the best they could do? The design is so-so, but given Yahoo's size and the importance of this IP, it could have been done far better. This looks like it was designed by a committee rather than a team of design professionals, and outside of the colour purple, lacks a solid differentiating identity.

    • Avi

      It's a start. You gotta start somewhere. A journey of a thousand miles begins with a single step. Applaud them for what they've done, they're changing themselves to become better, which is the hardest thing you can do as a company.

      • Sean Lumly

        Indeed, you are right. Perhaps I was a tad harsh. Thank you for the constructive feedback.

  • http://my.opera.com/rafaelluik Rafael Luik

    Unfortunately nothing was reformulated to make it really modern with JS, etc, (true web apps). Like the button which opens the menu, it loads a new page!

    Sadly it seems it's aimed to who use very basic phones/browsers and we are forced to use the native app to get the better experience.

    • omegavesko

      >Like the button which opens the menu, it loads a new page!

      Jesus, seriously? Did I time travel back to 2005?

      • http://my.opera.com/rafaelluik Rafael Luik

        Haha, seriously, including to load the list of folders in Y! Mail. Like I said it seems to be aimed at feature phones, at least for now in this first iteration of the redesign.

        Yahoo! News have a menu which opens in JS though.

  • Mircea

    you call chromeos and actual os?

    • http://bertelking.com/ Bertel King, Jr.

      Yes, and I get by using it on my primary computer just fine. Prefer it, actually.

      • omegavesko

        Do you have a Chromebook or did you install it yourself?

        • http://bertelking.com/ Bertel King, Jr.

          I've installed Chromium OS on an old netbook in the past, but now I use a Chromebook Pixel.

      • Mircea

        it's more like a browser, than an actual os.

    • Mike Harris

      Uh, yes. It must have been the OS in the name that confused you.

      • Mircea

        no, the fact that it's just a distro like 1000 other linux distros. nothing major proprietary.

    • omegavesko

      How would it not be an 'actual OS'? It's based on the Linux kernel just like Android is, but it's too different to just be a Linux distro. I don't see what's so hard to understand about this.

      • Pierre Gardin

        "it's too different to just be a Linux distro"

        If only you would define "too different"....(cause it still is a Linux distro)

    • Thomas’

      Why shouldn't he?

      • Mircea

        it is a linux distro, just like other 1000 distros. it is so stripped, that you couldn't call it an actual os. maybe just a little more than a browser.

        • Thomas’

          You're following only your intuition, not a real definition.

          For me, Chrome OS fulfills every necessary aspect to be called an OS.

  • George Av

    The weather app is a BOSS Looks epic! but it needs a FPS boost..

  • companyemails

    Funny how the redesign has been done using Android design guidelines.

    • JamesSB

      Yeah, it looks bad.

    • miri

      Referring to what exactly?

  • miri

    Not bad. Now they just need to fix their Android apps. They're a mess.

    • myrna652

      as Deborah explained I cant believe that any body able to make $6197 in 4 weeks on the internet. i thought about this w­w­w.K­E­P­2.c­o­m

  • Jim Nosrati

    So different logos are just the word yahoo in different fonts? Where do I sign up to be a logo designer?

    • miri

      They're cycling through logos leading up to the reveal of their new logo on September 5th.

    • http://my.opera.com/rafaelluik Rafael Luik

      What did you want? Isn't "Google" just a font with some colors?

  • Mike Harris

    Bertel, your explanation of the difference between Google and Yahoo! is perfect. It's amazing these companies were once on the same playing field. In fact, wasn't it Yahoo! that had the larger presence at one point? The mismanagement of that company should be used by everyone else as an example of what not to do. All I ever hear about is them getting rid of some of their services/content or buying up smaller companies whose products don't ever seem to fit right with their brand. I don't even think I can think of one innovative that company has ever done. How sad.

    • Ash

      If you think their purchases haven't fit their brand, then you haven't been paying attention. The only acquisition I can think of that I'm still puzzled over is the tumblr buyout, but outside of that smarter people than I have gone into great detail on the business sense involved.

  • Ed Waters

    My problem with Yahoo mail app has always been that it was always on push notifications and did not give an option to have the app poll at timed intervals.

    • The Phenom

      That is why I use the email client app embedded with most phones. It allows HTML and timed intervals

      • Ed Waters

        I do the same, but I like the functionality of the Yahoo app. Unfortunately I can't use the Yahoo app, because I don't like it running all the time, in the background and using up battery. I prefer to set apps that poll, to timed intervals.

        • Ash

          You could turn off push altogether and just check whenever you want to see if there's new messages. Not perfect, but maybe closer to what you want?

  • Whyzor

    They left out a quick way to empty spam folder, right now have to go to each msg & mark delete in spam folder.

    • Ash

      Why empty the spam folder? At least in my own experience, there's so much garbage that comes in that it makes no sense to try and keep it empty.

    • http://my.opera.com/rafaelluik Rafael Luik

      And to empty trash too. :¦

  • Catalin Dragutu

    For a while now I've been asking yahoo why they need sms permissions for their Android mail app and have been thoroughly ignored. Until they provide a decent explanation for why they need access to all the permissions they are requiring, I won't be installing it.


    So where has 'Check Other Mail' disappeared in this grand redesign? For me, that was always one of the more useful features of the yahoo mobile site.

  • adam62545