In case you haven't heard yet, there's this thing in Berlin next week. It's called IFA. It's a bit of a big deal, been going for about 90 years now. And between now and then, every single major manufacturer is going to remind you that they have new stuff to show off in Germany. Today it's Sony, teasing what appears to be the Xperia Honami (AKA the Xperia i1), the successor to the Xperia Z, in a short but sweet sizzle reel.
The Honami has been thoroughly leaked already, so we know what to expect: a body that's pretty similar to the existing Z, an almost unbelievable 20.7MP camera with 4K video recording, a Snapdragon 800 processor, and just possibly a refreshed Sony user interface. In the 30-second teaser we see that Sony is highlighting its swanky glass and metal industrial design, waterproof casing, and the "G" camera. Note the power button placed in the center of the right edge and the physical shutter button, both features of previous Xperia designs. The hashtag at the end all but confirms a September 4th announcement date.
The video is titled "The best of Sony is about to get better," which certainly implies a gentle revision to last year's flagship. That seems like a pretty solid way to go, since the Xperia Z was generally well-received apart from a relatively dim screen. I only hope that Sony can get its products to American shores faster: the Xperia Z was launched on T-Mobile just last month, half a year after the phone's announcement at CES.