AT&T customers now have one less reason to leave the house. Moto Maker is completely open to everyone, doing away with the need for those lame Moto X cards AT&T stores have been handing out. Just go to the site, design your phone, and buy it on the spot. If your wallet is weighed down by cash, you can also buy the Moto X off contract for $579 starting today. On-contract pricing is still $199 for 16GB and $249 for 32GB.

2013-08-27 13_46_39-Moto Maker by Motorola - A Google Company

Moto Maker allows buyers to pick from a white or black front, nearly 20 back cover colors, and 7 accent colors. Storage size, power-on message, and wallpaper can also be customized. If you go the custom route, delivery times are estimated at 8 days right now.

Motorola did point out that Verizon is getting the Moto X on August 29th, but it's only going to be in black and white at first. The Moto Maker customizations won't be live for any other carrier until some time later this year. We don't know when that with be. Could be weeks, could be months

[Motorola Blog]

Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play. http://goo.gl/WQIXBM

  • marsdta

    Wish it was priced at around 400. Do really like the motomaker idea, but price is too much

    • Haunter

      While the specs aren't stellar, I suppose that's the price you pay for the privilege of a custom phone (real custom, not some skin or case).

      • marsdta

        True, the reason why i like the motomaker idea primarily is the colors. We live in a see of essentially black and white phones, for android at least. Wish somebody would bring in some nice colors like nokia does. Or even that blue that HTC used for the 8x

    • NexusKoolaid

      $579 for MotoX. For an Extra $70 I could get quad core, better display, better camera, removable battery and SD card support if I went with the GPE GS4. Sure, I don't get customization, but if I want to change the phone's looks there are plenty of cases available. For that matter, the HTC One is no slouch and only $20 more than the MotoX.

      • michael interbartolo

        but as others articles have pointed out you can't replicate the experience of the MotoX features with apps on another phone. so you have to decide is the customization and MotoX contextual and voice features more important than some specs monster in the S4 or HTC1. only you can decide that for yourself.

      • Krzysztof Jozwik

        Or for $379 less get a Nexus 4.

        • pankaj

          make the $279 now

          • Krzysztof Jozwik

            $379 less, as in the Moto X is $579, the N4 is $200.

  • Duramas

    $630 no contract for the one I customized? Wow...

  • ProductFRED

    Motorola is shooting themselves in the foot.

    Their logic is: "It's a win-win situation. People will switch to AT&T because of MotoMaker, plus we make money regardless of which carrier they buy from since it's on all 4."

    The truth is: "It's a phone that's supposed to be customizable, so I'm not buying it unless I can customize it. And I'm not switching to another [possibly more] expensive carrier over a phone I can color...Guess I'm not getting the Moto X"

    • Matt

      Worse yet, there are *no* customization options for other countries. Even though it's completely exclusive to Rogers in Canada (with no mention of release dates for other carriers), you still only have a choice between black & white. The Nexus 4 had a better international release and that's saying something.

    • michael interbartolo

      but say they opened Motomaker floodgates up right now how long will it take to get the phone? I was playing around earlier and it was quoting me 8 days. if everyone got it at once are you willing to wait a month for your customization? maybe staged rollout works to give them time to work out the kinks/issues as well as keep the delivery time to reasonable timeframe.

      • simp1istic

        It's back down to 6 days FYI

  • skaterjosh98

    how about selling these at $399 unlocked where it should be and let moto sell you a nice "customized" case for it.