Want to design your own Moto X this morning? Great news, you can! You just can't buy it yet, unless you want to trek down to your local AT&T store. Why yes, that is kind of confusing and backwards-sounding. In order to customize a Moto X and actually place an order for said device, you'll need to head on over to an AT&T store (presumably a corporate location, not an authorized reseller), probably wait in line (make an appointment ahead of time!), and then ask for a Moto X card. The other catch is that this seems to be for on-contract customers only. You either need to be making a new AT&T account or upgrading your current device. I mean, it's worth asking, I guess, if you want to try to get it unlocked, but somehow I doubt they'll go for it.


Motorola's heart is probably in the right place on this policy: they're likely keeping the assembly facility below full capacity while the kinks of the customization process get worked out. They are, after all, the first phone OEM to try something quite this complex in terms of out-of-the-box customization. There are going to be "first week" kind of problems; some phones are going to have to be built twice, some are going to get lost, and someone's going to get a finger stuck in the ROM flashing machine (or, you know, maybe not).

If you want to give it a try, head over to the Motomaker website. If you want to buy one, put on some pants.


David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

    "If you want to buy one, put on some pants." This is the last thing I ever want to hear. I mean, I did it. I went down to a store today (and would've done it anyway...why the heck would I even care about getting a phone on launch day if I wasn't going to get it *on launch day*, customization aside?). Still. Pants? Man. That's rough.

  • http://youtube.com/spelrutan Jens Törnblad

    What happened to the engraving? I saw they posted a new YouTube feature video and it's no longer their, it isn't on the website either. Too bad, it was a cool feature.

    • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

      They pulled it, citing quality issues. I'm disappointed too, but yeah it's not happening.

      • simp1istic

        I would expect it to come back though.

        • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

          Why? If they pulled it because they couldn't do it well enough when they were working on it, why would they suddenly figure out how to do it well enough once they've stopped working on it?

          Maybe on a future phone, or if they add some other materials to the back, but for the Moto X and with plastic materials, I wouldn't hold my breath.

          • simp1istic

            Why would it not? It was a feature, if they can get it to an acceptable quality why wouldn't it come back? Apple engraves, surely moto and do something. Even charge a buck or two for it.

          • Freak4Dell

            Did they say they just gave up? I didn't really read much into that set of articles, but I figured they weren't satisfied with the quality, so they were going to hold off on engraving until they could get it right. If they just gave up on having it at all, that's stupid.

  • Andrea

    Where's the wooden back cover?


    Except for the color choices, the customization options are pointless. They could just as easily have created a startup app that ask for the wallpaper, welcome message, and google account information.

    • fixxmyhead



    Looks like full site went live.

  • MagnificentN

    My Choice

  • http://www.facebook.com/lucyparanormal Daniel Tiberius

    They should have more color options for the front. Black or white isnt' enough IMO.