motorola-moto x-black-450x350

As expected, the long-rumored Moto X has debuted on AT&T for $199.99 on a two-year contract. The device is only available in white and black at this moment – Moto Maker is still not live, but it should be soon. This price is for the 16GB edition of the phone. No sign of the 32GB version yet.

2013-08-22 22_51_59-Moto X - White cell phone from AT&T

The device is online now with free shipping, or you should be able to swing by a store and grab one at the crack of dawn. There are supposed to be Moto Maker kiosks at some stores, but the website isn't giving up the locations as of yet. AT&T has the exclusive on Moto Maker for a bit when it does launch. Other carriers and unlocked devices will get access later. AT&T customers should have a web version of Moto Maker as well as kiosks, but that hasn't been made entirely clear yet. The video below shows the customization process, and it looks like a regular web browser.

The Moto X doesn't have the raw specs you get with some phones, but the software is close to stock and it has some unique software features. If subsidized phones aren't your thing, you can still get it for $579.99

[Moto X (white), Moto X (black)]

Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play. http://goo.gl/WQIXBM

  • Wazzifer

    $580 lolololololol fuck that.

    • cheeto0

      Most flagship phones are 580 or more

      • simp1istic

        Doesn't make it ok or awesome.

  • cheeto0

    Where is the t-mobile and Verizon version?

    • kindrudekid

      t-mo NOW!

  • http://www.youtube.com/kimirPORTALS kimir

    Is it confirmed that the unlocked version (or the one sold through the Google Play store) will have to wait for November for motomaker?

  • Ivan Myring

    Have you done a moto x review?

    • Justin W

      Odd, I don't seem to be able to find one. Hmmm...

  • RaptorOO7

    Why wouldn't you wait for the Moto Maker to become available. Isn't the whole point to be unique and get a custom phone. Then why not launch it already.

  • Paul

    Price is too high for a mid-tier spec'd device. What could have really pushed motorola ahead was making it very competitively priced. Even if they took a small loss per device, increasing their user and fan base would have been a huge leap forward. The LG Optimus G Pro has comparable if not better specs and it's $99 on contract and $430 off contract. I'll wait for Googarola to get nervous about lack of sales and then maybe start reducing the price of this thing, $49.99 w/ 2 year agreement, $400 off contract, and then it'll look a lot better.

  • the_banned_one_returns

    The price won't stay at that level for long ... just wait it out folks.

  • Kevin

    So they spend all this time drumming up all this interest, talking about MotoMaker and how it'll be available on all carriers and in 16 & 32GB flavors... and then launch on one carrier in one size and two colors. Brilliant.

  • Stephan

    Overpriced mid-range phone. I'm not sad that it isn't coming to Europe

  • khuta

    How i unlock my Motorola Atrix Hd Mb886 plus I want to buy
    an unlock code. Any suggestions from where to buy the code? Someone buy code
    from safeunlockcode.com? Or another enhanced code provider? Waiting for

  • kumran

    I acquire the unlock code for my Motorola Atrix Hd Mb886
    from safeunlockcode but you can check also on cellunlocker to see where the
    price is less for your network.