Alarm clock apps are not usually described as lovely, but this one is. Scratch that – Timely is devastatingly beautiful. The numbers morph gracefully from one to the next, there are a ton of themes, and the subtle movement in the background looks great. It's not just a pretty face, though. Timely has some really useful features.

Timely uses an interesting tap-and-drag gesture to set alarm times. If you prefer to use Google Now voice input, Timely works with that too. There are a ton of options for each alarm, including a large collection of sounds. For the stubborn types, Timely can be set to use a math problem or pattern challenge to wake you up before it shuts up. It also makes it easy to snooze or dismiss alarms. The UI looks a lot like the Android Phase Beam live wallpaper, but it's all customizable. It even comes with home and lock screen widgets.

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The basic alarm functionality is free, but you have to get the premium pack with a $2.99 in-app purchase for all the content. That includes more themes, sounds, and challenges. The premium pack also enables cloud syncing and disables ads (show up after 5 days). Your alarms are actually pushed to all the devices you have Timely installed on, which is neat. The $2.99 price is a temporary 25% off deal, and you can unlock the app by bothering your friends with the share function as well.

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