HTC's yet-unannounced Zara isn't exactly a stranger to the rumor circuit. We've heard all the important specs, but @evleaks has just given us a look at what appears to be a slightly censored press shot.

For those who may not remember, the Zara is rumored to be the midrange lovechild of the One and Desire lines, with (according to @evleaks) a dual core 1.2GHz processor, a 4.5" qHD (960x540) display, 1GB RAM, 8GB internal storage (expandable via microSD), a 2100mAh battery pack, and Android 4.3 with Sense 5.5 on top.

Also according to @evleaks, the device is slated for a Q4 debut.


Adding another scoop of corn to the popper, @evleaks watermarked the Zara image with "@urbanstrata," urbanstrata of course being the handle for Jeff Gordon, HTC's Senior Global Online Communications Manager.

Gordon, readers may recall, called @evleaks on a press shot of the HTC One Max, which Gordon says was "fake." He went on to say that @evleaks "is way off his game." If you're a follower of both on Twitter, it goes without saying the two don't exactly get along.

All of that being said, this is most likely the Zara. And for a device that's rumored to be made of plastic, its form factor really doesn't look half bad. The specs, though, may be another story.

Source: @evleaks

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • http://Twitter.com/eggoespada Eric Gonzalez

    I actually prefer this form factor over the current HTC ONE.

  • aNYthing6

    Attacking Evan was a dumb move by Jeff Gordon. Stop the leaks at the source instead.

    With that said, this phone looks okay. Not really feeling the grey tone.

  • Karan O

    htc can't make solid mid range phone sony does it best !

    just look at what sp is offering it beats sIII and one X the flagships of last year in benchmarks

    and costs less!

  • Sean Royce

    I personally prefer plastic as it protects better over all. This is a good move by htc.

  • CyanogenMod User

    I wish HTC ditch that stupid home + back + HTC button that does nothing.in place of something useful like the normal home + back + multitask

    • crackinthewall

      Make that HTC logo the Home button! I can't believe HTC let this opportunity slip away. Would have been more functional with a back and multitasking/menu button at its side.

    • Shitiz Garg

      I'd say get rid of software buttons all together

    • Matthew Fry

      I'd prefer a way to get rid of this ridiculous waste of space.

      • http://my.opera.com/rafaelluik Rafael Luik

        Ask the developer...

        • Matthew Fry

          But... not always their fault. In DiskUsage, I don't get a legacy menu button on my Nexus 10 but I do on the One. Several other apps are the same way.

          • http://my.opera.com/rafaelluik Rafael Luik

            Weird, but we don't have much data to know who to blame. Those that show the legacy menu button in the One but not in the Nexus 10 may have coded something wrong (like using device / form factor detection instead of the recommended code).

  • Luis Augusto Fretes Cuevas

    I think that while the One is good looking, the One X was far better looking, it was gorgeous, and being polycarbonate it had a few advantages, like not feeling cold.

  • yankeesusa

    With better specs Id be all over this phone. Even in plastic.

  • Ashish

    The HTC print press of cranking out a dozen phones a year is starting up again. It's almost as if this company wants to go under.

    • Peihan Jhan

      How about Samsung?

      HTC: announced the Zara (and it's not even official.

      Samsgun: announced the Galaxy ?? (in 3 sizes)

      Ashish: The HTC print press of cranking out a dozen phones a year is starting up again.

      • Ashish

        HTC also announced the One in 3 sizes, plus this phone. The big difference is in economics. Samsung can afford to make more phones yet pump out marketing that catches the eye. HTC has a solid phone in their hand, but their marketing department is abysmal. To make the matters worse they hired Robert Downy Jr. WTF? This is just as bad as Verizon's Droid commercials.

        All the engineering work is already done they need to use economies of scale to their advantage. The income generated should be funneled back into marketing.

  • Albeezy

    They were so close. They should move to onscreen buttons or at least ditch this stupid button layout. The layout on the one-x/evo lte was perfect. Then they hit a home run with the design of the one but put the worst button layout of all time on it. I dont get these people.

  • MiniMouse

    I prefer smartphones that are small and light-weight. And I think all phones should have front-facing speakers. So my ideal phone would me a Zara Mini with a 4.0-inch screen.

  • MiniMouse

    TYPO... So my ideal phone would be....