We were told that Motorola's new flagship would be coming soon, and we have not been disappointed. According to a press release issued this morning, the Moto X will be available at AT&T retailers and in the online store on August 23rd. Customers can order a customized model from the Moto Maker website, or use special kiosks in stores to begin the color and text selection process.


The 16GB model of the Moto X will be $199.99 on a two-year contract, with the AT&T exclusive 32GB version running $249.99. (You'll probably want the upgrade: the Moto X has no MicroSD card slot.) Unsubsidized prices are $579.99 and $639.99, respectively. Retail stores will have black and white versions, plus demonstration kiosks with customized colors. As a bonus, all customized orders placed through Moto Maker will get a free Motorola Skip accessory, which is nice, considering the ridiculous $20 retail price. Phones should ship in four days or less.


If you're too impatient to wait another week, you might want to sign up for email alerts at the AT&T Moto X page. According to the press release, Moto Maker ordering will open up on the 19th for "a few lucky customers who registered" for email alerts.

Verizon and Sprint have confirmed that they'll carry the Moto X, and so has Rogers in Canada, but none of them have committed to a release date. T-Mobile customers will be able to purchase a phone directly from Motorola. There will also be Developer Editions for AT&T and Verizon, and the phone will be sold on the Google Play Store at some point. Eventually the Moto Maker system will be available to other carriers - Verizon has specifically stated that they'll get access to it.

Beginning Aug. 23, you can pick up the new Moto X from AT&T* or be the first to create your customized Moto X online.  The customizable version of Moto X is the first smartphone designed by you, assembled in the USA and available only for AT&T.  To see more Moto X features in action, check out this video.

At launch, customers can begin their Moto X customization at AT&T stores and through www.att.com/MotoX.  Visit your nearest store** to see physical color samples before making your purchase.  Woven white and woven black models will also be available.

AT&T will offer the 16 GB Moto X for $199.99 and the 32 GB Moto X for $249.99 with a two-year agreement.  With AT&T Next, the 16 GB model is available for $27 per month and the 32 GB model is $32 per month.

Starting August 19, AT&T will offer a few lucky customers who registered*** at www.att.com/MotoXan opportunity to design and receive their Moto X before the general public.****

Designing your own Moto X is simple.  Using Moto Maker, you can select:

  • Color options for the front and back
  • Accent colors for the power key, volume key and camera ring
  • Adding your name or short message on the back of the phone
  • Unique wallpapers
  • Custom power-on message
  • Memory capacity – 16GB or 32GB

Once you’ve designed and purchased your custom device, it will be assembled in the USA and shipped to you for free in four days or less**** with no hassle returns. 

The Moto X runs on Android 4.2.2 (Jelly Bean), and features a 4.7-inch HD display. Other device highlights include:

  • Touchless Control lets you check the weather, get directions, make a call or search for just about anything—just by saying “OK Google Now.”  Because you tune Moto X to your voice, it’s always ready to respond to you.
  • The Quick Capture function makes the 10 megapixel rear-facing camera with LED flash and 2 megapixel front-facing camera even easier to use.  Just pick up your Moto X, twist your wrist twice and you’re ready to shoot. Touch anywhere on the screen, and you’ll get an amazing shot.  Its Clear Pixel technology can capture dark scenes or stop motion blur in bright light.
  • With Active Display, information efficiently appears on the screen. It doesn’t interrupt and it’s battery friendly. You don’t have to wake up Moto X to look at the time or see your messages, satisfying that constant itch to check your phone.

Keeping your phone protected with passwords can be cumbersome.  Now with a new accessory called Motorola Skip, you can unlock your phone with a single tap.  Skip is a small clip you can wear on a shirtsleeve, shirt hem, belt loop, or wherever it feels most comfortable.  Additionally, it comes with Skip dots, which work just like Skip but in sticker form.  Stick them in convenient places like a car dashboard or nightstand.  Skip allows you to keep information safe, but still have easy access to what you need most. Plus, for a limited time, Motorola Skip will be included for free in all Moto Maker orders.

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • mgamerz

    I have a 16GB Galaxy Nexus, and I've never had storage issues. Get a Nexus 7 if you want movies or big games. They're so much better on that bigger screen.

    • Danny Davis

      I agree to a certain extent. I don't even bother with games or movies on my phone anymore. I rely on my Nexus 7 for that. However I do keep a fair share of music on my phone, which is more pratical on a phone when in the car streaming to BT. I still have yet to use all my 16gb on my One X, but it's great to have that extra 32GB like I do on my Nokia 920.

      • mgamerz

        I pin a playlist on Google music so its ready for offline. However depending on how much music you have you could use a lot more. (I have like 250 songs in the list so I have about 6GB remaining).

    • Jeremiah Rice

      I've got a huge database of audiobooks that I listen to constantly and keep locally, because the network isn't reliable enough for constant streaming. It's 11GB, so 16GB phones without a MicroSD card slot are pretty much out of the question for me.

      • ScottColbert

        I have that same issue, so I just narrow it down to the two or three I'm currently listening to.

      • CoreRooted

        I have to agree with ScottColbert. I only keep a few books on device and some music. If there is something that I really, really, REALLY want to hear that I don't have on my device, it's easy enough for me to find a good coverage area (or WiFi hotspot) and download whatever it is I'm in the mood for.

        Also, why wouldn't you purchase a 32gb model if you know that you live in (or travel frequently to) a low-quality network area? Wouldn't that make more sense instead of relying on SD card support? Most of the time, the 32gb version of a device is no more than $50~$75 above the 16gb version.

  • GryphKid44

    Who is this phone even for? A Galaxy S4 is exactly the same price. When the price is the same how does Moto expect to steal a ton of sales from a High end phone with a mid-range device. I don't see this phone being the major hit that Motorola is expecting and as the first true Google influenced device that they release I think it is a huge disappointment.

    • CoreRooted

      Mid-range in what regard? Specs wise? That thought process needs to change. If the device can outperform the "high end" devices like the S4 and the N4, does that still make it a mid-range device? Graphics-wise (which is what most common users attribute to "Android lag") beats both of those devices. The other specs, while not beating them, comes damn close. Plus, with the X8 platform, it will probably come close to (if not beat) the S4/N4 for battery life (which is my biggest concern). Add in Dual LTE antennas, CrystalTalk HD mics, better speakers, etc and it IS a high end device.

      This whole thing about "higher specs make a better phone" is really getting old. If the hardware and software are designed to provide a better experience and performance with modest specs, then the device should be considered "high end".

  • Senk

    I'd like to try this phone but no removable battery and no SD card slot =no deal.

  • http://www.youtube.com/kimirPORTALS kimir

    Can you take the AT&T version off contract after you build it?

  • cheeto0

    When will the t-mobile version be out?

  • Ben J

    I really like it, but the price tag is out of my range =
    Really wish it was more affordable for being a midrange phone, especially with not being able to increase your memory with a microSD card

    • Ben J

      I'm wondering if (or hoping that, really) Sam's Club is going to have a better price

    • CoreRooted

      What do you think makes it a mid range device? It outperformed most of the high end devices with better battery life. To me, that is a high end device.

      Sd card is meh. With cloud storage, they are becoming increasingly unneeded.

  • Mosnet99
  • Rob Snyder

    I can't believe AT&T Premier isn't taking pre-order yet and have no idea when they will be. I was selected to pre-order on the 19th but I have a Corporate issued phone and not eligible.

  • djembeman

    No microSD card slot/support= NO sale. Why downgrade my storage from 80GB to 32GB? I'm going to have to get a Samsung Galaxy S3/S4 when my RAZR MAXX dies.

    Less onboard storage means you will have to use more data to save to the "cloud." Carriers are clamping down on us with limited data plans at the same time. They're just trying to force us to spend more and more money.

  • nisaar

    I unlocked my Motorola Atrix Hd Mb886 10 days former and I
    find the code from safeunlockcode.com. Try to call first you network supplier
    and after that see if they can unlock your device for a lowest amount price.