The HTC One is an undeniably pretty phone. It looks good in the standard silver, and not half bad in black, either. But what about flaming, flamboyant red? Sprint seems to think that someone wants it, so they'll be offering the Ruby Red HTC One starting tomorrow, August 16th. The red version has already been released internationally.


Sprint will get at least some kind of exclusive on the red One in the United States, and they'll sell it in all the normal online and retail channels. It will go for the same $199.99 on-contract price, and presumably the same $549.99 off-contract price as well. All three colors of the One will also be eligible for a buy one, get one free promotion starting on the same day - a nice bit of savings if you're in the market for phone upgrades on multiple lines. There's also some marketing spiel on the built-in NextRadio app.

The rest of the US will have to settle for boring old black and silver for the time being, though the HTC One is such a snazzy-looking phone that it's hardly an issue. Leakster extraordinaire @evleaks showed off a light blue One earlier this month, but it was shorn of carrier branding, so it's probably headed for the international market.

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Do you love rocking out to your favorite local radio station on your smartphone but hate the toll it takes on your battery when you stream? Music lovers rejoice! Sprint signed an industry first and will offer access to the new NextRadio® interactive FM radio application beginning with HTC One® and HTC EVO® 4G LTE. This deal will allow Sprint to provide the NextRadio service on a broad range of Sprint smartphone devices during the next several years.

With NextRadio, listening to FM radio on smartphones offers a new type of interactive radio listening experience. When compared with streaming, NextRadio consumes about three times less battery life than other music apps. That’s because the audio is coming through a built-in FM tuner instead of over the Internet.

NextRadio is a free app that comes preloaded on HTC One from Sprint for all new activations. Customers who already own HTC One or HTC EVO 4G LTE from Sprint can download NextRadio through Google Play at no additional charge.

Don’t have HTC One just yet? No worries! Beginning Friday, Aug. 16, HTC One is launching in a hot, new red color, exclusively for Sprint customers. HTC One in red will be available in all Sprint Stores, Sprint Business Sales, Telesales (1-800-SPRINT1) and Web Sales for $199.99 with a new two-year service agreement or eligible upgrade (excludes taxes and surcharges). The device is currently available in silver and black.

And to turn up the heat even more, from Aug. 16 through Aug. 30, Sprint will offer a special promotion to make it even easier for customers to get their hands on the HTC One with interactive FM radio from NextRadio. For a limited time and while supplies last, customers can purchase an HTC One and get a second one for free, in any of the three color options – silver, black or red1.

“Our customers already enjoy listening to a variety of music apps on their smartphones, but NextRadio makes it easier than ever to interact with the local radio stations they enjoy listening to in the car virtually anywhere,” said Fared Adib, senior vice president-Product Development, Sprint. “Marking another innovation milestone for Sprint, our partners at NextRadio are transforming the FM radio listening experience by allowing users to interact with their favorite radio shows by calling or messaging directly from their smartphone.”