The HTC One is an undeniably pretty phone. It looks good in the standard silver, and not half bad in black, either. But what about flaming, flamboyant red? Sprint seems to think that someone wants it, so they'll be offering the Ruby Red HTC One starting tomorrow, August 16th. The red version has already been released internationally.


Sprint will get at least some kind of exclusive on the red One in the United States, and they'll sell it in all the normal online and retail channels. It will go for the same $199.99 on-contract price, and presumably the same $549.99 off-contract price as well. All three colors of the One will also be eligible for a buy one, get one free promotion starting on the same day - a nice bit of savings if you're in the market for phone upgrades on multiple lines. There's also some marketing spiel on the built-in NextRadio app.

The rest of the US will have to settle for boring old black and silver for the time being, though the HTC One is such a snazzy-looking phone that it's hardly an issue. Leakster extraordinaire @evleaks showed off a light blue One earlier this month, but it was shorn of carrier branding, so it's probably headed for the international market.

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Do you love rocking out to your favorite local radio station on your smartphone but hate the toll it takes on your battery when you stream? Music lovers rejoice! Sprint signed an industry first and will offer access to the new NextRadio® interactive FM radio application beginning with HTC One® and HTC EVO® 4G LTE. This deal will allow Sprint to provide the NextRadio service on a broad range of Sprint smartphone devices during the next several years.

With NextRadio, listening to FM radio on smartphones offers a new type of interactive radio listening experience. When compared with streaming, NextRadio consumes about three times less battery life than other music apps. That’s because the audio is coming through a built-in FM tuner instead of over the Internet.

NextRadio is a free app that comes preloaded on HTC One from Sprint for all new activations. Customers who already own HTC One or HTC EVO 4G LTE from Sprint can download NextRadio through Google Play at no additional charge.

Don’t have HTC One just yet? No worries! Beginning Friday, Aug. 16, HTC One is launching in a hot, new red color, exclusively for Sprint customers. HTC One in red will be available in all Sprint Stores, Sprint Business Sales, Telesales (1-800-SPRINT1) and Web Sales for $199.99 with a new two-year service agreement or eligible upgrade (excludes taxes and surcharges). The device is currently available in silver and black.

And to turn up the heat even more, from Aug. 16 through Aug. 30, Sprint will offer a special promotion to make it even easier for customers to get their hands on the HTC One with interactive FM radio from NextRadio. For a limited time and while supplies last, customers can purchase an HTC One and get a second one for free, in any of the three color options – silver, black or red1.

“Our customers already enjoy listening to a variety of music apps on their smartphones, but NextRadio makes it easier than ever to interact with the local radio stations they enjoy listening to in the car virtually anywhere,” said Fared Adib, senior vice president-Product Development, Sprint. “Marking another innovation milestone for Sprint, our partners at NextRadio are transforming the FM radio listening experience by allowing users to interact with their favorite radio shows by calling or messaging directly from their smartphone.”

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • unhappybirthday

    Maybe this is why there is not a Verizon HTC One release date yet. They are protesting losing the color "red" to Sprint :)

  • Matthew Fry

    Not the color of red I would have chosen but probably even fewer people would want "fire engine red." :)

  • ProductFRED

    But it's Sprint...

    • Dottie88

      Sprint rocks

      • ProductFRED

        Nope. I don't miss my 66 kbps speeds. For an entire year, they'd lie to me and tell me a tower was down (I live in Brooklyn, NY. No carrier would leave a tower down for a year). I know nobody with Sprint LTE, despite the fact that we're in NYC. On top of it, EV-DO has a limit of 3.1 Mbps. So no, Sprint does not rock.

      • DanielM426

        Sir, thank you for providing me with the biggest laugh of my day. I just ditched my sprint contract for att and theres absolutely no comparison. Sprint blows!

        • Dottie88

          Att sucks

          • DanielM426

            Yeah having fast data and actual coverage is just too awful to bear. ;)

  • RaptorOO7

    This has gotta be burning Verizon up, they should have gotten the red one. Sprint should get Bumble Bee Yellow & Black.

  • andre08

    I actually like that but im with us cellular

  • a.d.AM

    I think the red color and the Robert Downey Jr ads will really send HTC sales over the top. Ive always said "once they get some hollywood DB and a red One im jumping ship on my nexus, signing a 2 year deal with a carrier, and get all the bloatware!!" NOT!

  • Mike Reid

    LOL @ "marketing spiel on the built-in NextRadio app."

    They talk about FM as if it's some wonderful new technology, never before seen on phones from US carriers.

    And woopee, a few interactive ads on a handful of stations (maybe) to sell you stuff.

    And both the Sprint HTC One and Evo 4G LTE already had/have HTC FM apps, whereas this deal is supposed to enable FM chips on otherwise FM disabled phones. What the heck are the broadcasters getting for their $15 million over 3 years ?

  • Starbug

    I just want the black one but cant get it through Verizon. What is Verizon's deal with this phone? The execs need some coffee or a drink or something?